Remove people-join-people-the-power-of-user-generated-content
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Association Brain Food: 10.20.23

Reid All About it

TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Why do members join associations? Even better, pair it with a chatbot and you end up with a “new power couple.” He wonders what it says that small groups of people online can cancel talks.

Maryland 272
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Association Brain Food: 12.8.23

Reid All About it

People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Granted, that’s only one-third, but what effect will this have on Gen Z’s desire to join or get involved with associations? Mobile apps. Member app.

Strategy 272
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Association Brain Food: 9.22.23

Reid All About it

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Users groups. If your AMS partner doesn’t offer one, he shares tips for how to create a users group yourself and get the most out of it. Gen Z education. Website RFPs.

LMS 266
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Association Brain Food: 10.13.23

Reid All About it

Brightfind’s guide to association websites is loaded with useful advice on the 12 essential web elements for acquiring, engaging, retaining, and converting users into loyal website visitors, customers, and members. The weekly list of free educational events and resources for the association community… Sponsored education. AI in the workplace.

Revenue 272
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Association Brain Food: 7.7.23

Reid All About it

Check out the content lineup if you haven’t already. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Two months from now, I hope to see some of you at Non-Dues-a-Palooza in Denver too. Humans and AI.

Tools 195
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Association Brain Food Weekly: 6.18.21

Reid All About it

Billhighway describes the chapter self-assessment exercise used by the Associated General Contractors of America to collect data for chapter benchmarking. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Good advice never goes out of style. Chapter self-assessment.

LMS 369
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Association Brain Food: 9.29.23

Reid All About it

Does your association have a career section for people curious about entering your industry or profession? One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” Marketing to younger generations. Mentoring program.

Revenue 272