Membership Marketing

JUNE 3, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. The two decisions to accomplish this change were to focus on improving the membership value proposition and allocating significant budget dollars for an ongoing membership recruitment effort.

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YourMembership

MAY 15, 2012

YourMembership.com Blog. The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Demographics play a key role in recruiting members. Advantages.

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Reid All About it

AUGUST 4, 2023

Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. Impexium dives deep into membership pricing models to explain when to make a change, how to do the requisite research, what type of models are commonly used, and how to figure out pricing. 1 CMP credit.

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Reid All About it

NOVEMBER 20, 2020

Read the rest of her excellent post, Normal is Over(rated) – For Now , at the Velvet Chainsaw Consulting blog. Virtual conference pricing. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Maximizing Revenue through Smart Pricing Strategies. Certification launch.

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MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. But creating a membership marketing strategy from scratch can be a daunting task.

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Reid All About it

FEBRUARY 5, 2021

Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

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Reid All About it

JANUARY 8, 2021

Virtual conference pricing. At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. This case study will help you make an effective argument for appropriate pricing. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

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Reid All About it

JUNE 25, 2021

Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Subscribe to Blog via Email. Quick hits. Four questions to help vet your content ideas.

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Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. So, what strategies guide your plan for recruiting these new members? So, what strategies guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals? How to create a membership recruitment strategy.

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Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Please email me if you have something to discuss.

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Associations Now

OCTOBER 5, 2016

“Some members may be more than happy to focus on engagement—helping new members get involved in the association,” Rossell writes on the Membership Marketing Blog. Interesting discount strategy: The National Tactical Officers Association is now offering a $25 “digital” membership. Other Links of Note. But as Inc.

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Reid All About it

SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO. Host: ASAE.

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EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue.

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Reid All About it

SEPTEMBER 15, 2023

Data strategy. Peggy Noonan, Wall Street Journal —gift link) Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. They also suggest topics you should ask about during your discussions with vendors. More info/register. Host: Fridays@4 Speakers: Diana L.

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Reid All About it

JANUARY 21, 2022

Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Explore other strategies that will help financial executives to better connect with nonprofit boards to advance strategic planning and innovative change. Pricing for Association Events.

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Reid All About it

NOVEMBER 12, 2021

It’s a good list to compare against your marketing strategies and tactics. The quick way to price your hybrid and virtual events. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Board foresight. Quick hits. Michael Tatonetti, CAE ).

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Reid All About it

SEPTEMBER 25, 2020

At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Norwegian outdoor living concept ‘friluftsliv’ could be a valuable pandemic coping strategy. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

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Reid All About it

SEPTEMBER 1, 2023

They describe nine strategies for marketing membership to Gen Z. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Mark Wallach, Engagement Mobile Strategies ) Ugly numbers from Microsoft and ChatGPT reveal that AI demand is already shrinking.

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Membership Marketing

DECEMBER 2, 2014

The other day, I received a membership recruitment mailing offering an end of the year 50% off first year dues discount from a respected professional association. As a reader of this blog, you may know that I believe in making special offers available to recruit prospective members. Dues Discount price testing Test marketing'

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Reid All About it

MARCH 8, 2019

Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. Strategic Pricing for Educational Products. Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. Thu 3/14 at 1 p.m. 1 CAE credit.

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Membership Marketing

MAY 29, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Their lack of innovation and adaptation in pricing and product focus, combined with its delay in moving from brick and mortar to the internet, spelled disaster for this retail giant.

Innovation 52

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Membership Marketing

MARCH 14, 2011

Membership Marketing Blog. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Pricing Your Product, Service or Membership. Pricing is one of the four “P’s” of marketing for a reason. Publications.

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Reid All About it

APRIL 23, 2021

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Member communications.

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Reid All About it

JUNE 18, 2021

If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. 1 CAE credit.

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Reid All About it

DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Raising sponsorship prices. Host: ASAE.

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Reid All About it

JANUARY 15, 2021

Content/education strategy. MemberSuite discovered that their most visited blog post was about creating a sense of belonging and community. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Hear how technology can help you use your member data to drive strategy at your organization.

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Membership Marketing

NOVEMBER 12, 2010

Membership Marketing Blog. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Using Social Media to Recruit Staff. I think it is a really creative use of a blog, Facebook, Twitter, and LinkedIn. Blog Archive.

Social Media 40

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Membership Marketing

MAY 3, 2010

Membership Marketing Blog. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Membership Dues Pricing and Value. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing.

Price 40

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Reid All About it

NOVEMBER 5, 2021

Education pricing. Dominic Price, Atlassian ). Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Moderator: Heather Story, consultant, Volunteer Strategies. Understand how to separate strategy from tactics. When is “free” okay?

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Membership Marketing

OCTOBER 4, 2010

Membership Marketing Blog. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? Does Wal-Mart Announce a Price Increase?

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Membership Marketing

JUNE 5, 2012

Membership Marketing Blog. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Seven Levers to Increase Membership Recruitment. Deploy Market Penetration Pricing – Price is one of the four P’s of marketing.,

Recruiting 40

Recruiting Recruitment Price Survey 40

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” Recruiting millennial members. Millennials need jobs.

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Reid All About it

NOVEMBER 6, 2020

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. 1 CAE credit. More info/register.

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Reid All About it

FEBRUARY 19, 2021

Board strategy. Membership recruitment. Jen Dary, One Plucky Blog ). If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. I love Marketing General Inc.’s

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Reid All About it

JULY 17, 2020

Pandemic engagement strategies. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. 5 virtual conference pricing strategies. Presenters: Amanda Simons, Principal, Honeycomb Strategies. MeetingsNet ).

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Reid All About it

MARCH 10, 2023

Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. But remember, you can’t just throw blog posts out into the wilderness and expect people to find them. Association podcasts.

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MemberClicks

AUGUST 1, 2023

This blog will cover the essentials for starting your association including: What is an Association 8 Steps to Start an Association What is an Association? Include items like your association membership pricing and a marketing calendar that covers your content plan, events, initiatives and collaborations. Recruit your board.

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