MemberClicks

JUNE 13, 2023

Did you know your members fit one or several of 10 different types of personas? These personas help define their preferences and drive how they make their decisions. It’s likely the reason they became a member of your association is due to their persona archetype. What’s a persona? Who are your members?

LMS 52

LMS Certificate Learning Management System Software 52

Reid All About it

FEBRUARY 16, 2024

Lately, I’ve noticed more discussion during events and on blogs about community. Over on the Mariner Management blog, Chelsea Killam of Easy Tiger Insights shares cost-effective strategies for collecting member feedback. Impexium shares seven strategies to differentiate your association from the competition in 2024.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Reid All About it

FEBRUARY 16, 2018

How to convert blog readers into leads. Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of other recommended fiction and non-fiction ebooks on sale. You know what else is a pain to the IT team? Cybersecurity. Hootsuite ). Kissmetrics ).

DC 150

DC Washington Recruiting Recruitment 150

Reid All About it

SEPTEMBER 10, 2021

The weekly list of free educational events and resources for the association community…. The next decade. Jeff De Cagna, FASAE, challenged the association community to imagine it’s December 31, 2029, look back over the past decade and ask, “What did our association do to shape a different and better future for stakeholders and successors?”

Strategy 195

Strategy Content Education Tips 195

Reid All About it

MARCH 4, 2022

The weekly list of free educational events and resources for the association community…. If you’d like updates from Ukraine plus expert commentary, I created a Twitter list of Ukraine journalists, academics and others. Russian tanks vs. global networks. Bear in mind, he wrote this on Sunday 2/27. By the way, he’s worth a subscribe.

Class 195

Class Certificate Content Committee 195

Reid All About it

MAY 19, 2023

EventMobi explains how to increase event app usage , including a plan for roll-out, understanding attendee personas, value-focused messaging, and engagement. Wes Trochlil of Effective Database Management points out the power of users groups —a must-read if you work regularly with an AMS. I expect to pass through life but once.

Strategy 195

Strategy Content Leadership Email Marketing 195

Associations Now

JANUARY 18, 2019

Technology is one of the most powerful tools in your arsenal, yet only 25 percent of associations prioritize technology to help manage their organizations, according to Salesforce. If you’re wondering how to get started, or hitting writer’s block, the MarketMuse blog shares 183 resources to help up your content game.

Technology 88

Technology Strategy Class Tools 88

Reid All About it

MARCH 20, 2020

The weekly list of free educational events and resources for the association community… Is it over yet? Wow, has this been the longest week ever or what? I’ve got more to share than usual—I think that might be a pattern for a while. Virtual strategy meetings. He shares useful lessons learned on virtual strategy facilitation. Remote work.

North Carolina 221

North Carolina Technology Strategy Revenue 221

Reid All About it

JULY 2, 2021

The weekly list of free educational events and resources for the association community…. Peer advisory groups. When I worked at NAHB, I always thought the Builder 20 clubs were such a great idea. WBT Systems does too. This week, they discuss peer advisory groups for association members who want to learn from and with each other. Volunteer fatigue.

Technology 370

Technology Strategy System Education 370

Protech

JUNE 11, 2020

Find out w hich personas make up your membership. An association’s mission is to serve members, and right now, your members might be experiencing the need for new employment. . With that in mind, Dawn urged associations to think beyond job boards. . Create Membership Profiles & Develop Career Paths . Are they in the C-suite?

Revenue 83

Revenue Tips Social Media Communications 83

Reid All About it

JUNE 25, 2021

If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. The weekly list of free educational events and resources for the association community…. Chapter benchmarking data. Billhighway explains what to do with benchmarking data you collect from chapters. Virtual expo. Exhibitors.

LMS 361

LMS Revenue Tips America 361

Reid All About it

MAY 5, 2023

The weekly list of free educational events and resources for the association community… Meaningful meetings. Achurch Consulting says it’s time to rethink and repair your organization’s broken meeting culture by adopting meaningful and mindful meeting practices. Corporate learning. AMS requirements. Virtual connections. Remember those?

Chicago 205

Chicago Education Certificate Revenue 205

.orgCommunity

FEBRUARY 25, 2019

Develop Personas. Personas are the path to discovering those people. Technology creates paradoxes that are as upside down as Alice’s adventures in Wonderland. Aimee Pagano’s recent 30 on Thursday webinar, Survival Kit for Building Your Buyer’s Journey, brought this message home. Set Strategy. The goal might seem obvious.

Marketing 68

Marketing Case Study eBook Social Media 68

Reid All About it

OCTOBER 21, 2016

If you’re looking for a way to contribute to the association community, I’ve got one for you. Please participate – the size or budget of your association doesn’t matter. Please participate – the size or budget of your association doesn’t matter. Data from the survey will form the basis of a report Tagoras will release in the coming months.

Survey 150

Survey Louisville DC Maryland 150

Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. But this shift doesn’t make outbound marketing obsolete.

Marketing 189

Marketing Strategy Social Media Content 189

Reid All About it

FEBRUARY 12, 2021

Don’t underestimate the power of a walk. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. The weekly list of free educational events and resources for the association community…. Accepting reality. They urge associations to stop living in limbo and start planning virtual events for 2021.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

MARCH 17, 2023

Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. The weekly list of free educational events and resources for the association community… Online learning. With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. Workplace culture.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

JUNE 18, 2021

If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. The weekly list of free educational events and resources for the association community…. Good advice never goes out of style. Chapter self-assessment. A terrific idea to steal! Membership committees. Making remote work friends.

LMS 369

LMS Certificate America Committee 369

Disciple Media

AUGUST 23, 2023

Create detailed personas Take the time to build detailed customer personas. Create detailed personas Take the time to build detailed customer personas. Creating these personas will guide your content creation, marketing strategies, and overall approach, ensuring alignment with your target audience.

Price 36

Price Social Media Revenue Tools 36

Reid All About it

MAY 15, 2020

They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Marketing virtual/online education. Chapter sponsorships.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. That means clearly communicating your organization’s value proposition. To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. Boosting your organization’s reputation.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

FEBRUARY 8, 2013

Get personal with your persona,” he says. “We And that’s my segue into a great post about organizational culture by cycling fan, and my pal, Mary Nations on the Undiscussables blog: Cycles of Silence. Well, it happened again, another week, another mention of TMG Media’s Engage blog. writes for his imaginary friend Sue.

Social Media 150

Social Media Content Marketing America 150

Reid All About it

JUNE 17, 2016

If you host webinars for the association community, here’s a webinar especially for you: Thu 6/23 at 1 p.m. – How to Leverage Webinars to Fuel Your Marketing & Sales Engine. More info/register. And now, the list of webinars and other events for the association community for the week of June 20. No product-centric webinars, sorry.

LMS 150

LMS Raleigh Content millennials 150

Reid All About it

OCTOBER 16, 2020

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. The weekly list of free educational events and resources for the association community… The state of associations. Frugal innovation. WBT Systems describes 12 essentials for frugal innovation , the only kind your budget probably allows.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

FEBRUARY 23, 2018

Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of other recommended fiction and non-fiction ebooks on sale. Over at Spin Sucks, you can learn a few ways to ensure your content stands out in the stream of mediocracy. Fast Company ).

DC 79

DC Washington LMS Social Media 79

Reid All About it

JULY 10, 2020

The weekly list of free educational events and resources for the association community… You know what really gets under my skin and makes me crazy? Let’s hope people come to their senses and this groupthink stops. Ok, off my small soapbox for now, on to this week’s reads and next week’s webinars…. IT security. Communications.

Montana 365

Montana Content Price Strategy 365

.orgCommunity

NOVEMBER 20, 2019

There are journals, blogs, podcasts, forums and the ceaseless chatter of social media. While most associations understand marketing concepts such as personas and customer journeys, there are challenges to implementing an initiative that involves the entire organization. We’ve all experienced the meeting from hell.

Content 40

Content Strategy Marketing Proposal 40

Disciple Media

JUNE 29, 2023

Analyze their demographics, preferences and pain points to develop customer personas. Content marketing is a powerful tool for attracting, engaging and converting your target audience. Sound about right? We’re going to walk you through the key things that you need to know in order to grow your business online.

Strategy 36

Strategy Social Media Review Content 36

Reid All About it

OCTOBER 19, 2018

MemberClicks published the ultimate list of association blogs. The inventor of the web, Tim Berners-Lee has a plan “to decentralize the web and take back power from the forces that have profited from centralizing it. Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon.

Arlington 34

Arlington Austin Maryland Communications 34

Beth Kanter

JUNE 27, 2018

It was a lot of learning in a short time-period and I’ll be unpacking and sharing it here on this blog over the coming weeks. What I liked best about the process is that was streamlined and simple, yet powerful. I’m just back from spending a week in Bangkok, Thailand at the IFC-ASIA: Ecosystems for Good.

Committee 59

Committee Class Review Process 59

Reid All About it

JULY 14, 2023

Customer/member personas. They guide you through the steps for creating a persona or avatar who represents a segment of your target audience. The weekly list of free educational events and resources for the association community… Professional development. Sunsetting programs. Board management. Change readiness. Event data.

Education 39

Education Price Tools Technology 39

Slice-Works

JULY 24, 2014

This speaks to the power of CTAs or Calls to Action. Determine what offers you could be making to your potential audiences or personas. Your homepage should have at least 3 calls-to-action that target different personas. This is what Chris Brogan calls the “serendipity” of the internet.

Social Media 28

Social Media Video Tools Marketing 28

Higher Logic

MARCH 21, 2019

Think about your segments and personas of potential customers or members. There’s marketing, and there’s Google Ads ‘remarketing’ – a term Google established in regards to their ability to enable websites to show targeted ads to users who have already visited their sites. The ultimate goal of remarketing? You want people to convert.

Tips 136

Tips Cost Guidelines Content 136

Beth Kanter

DECEMBER 8, 2016

Blog Posts. How Make-A-Wish is Telling New Stories with Audience Personas by SeeC Bridget Colling. During the chat, @GivingTues will start with welcomes, and then lead a discussion about storytelling best practices. The winners’ featured nonprofit organizations will receive $2,500-10,000 grants! Families USA Storybank.

Social Media 55

Social Media New York Proposal Tips 55

Associations Now

APRIL 1, 2015

That’s why Online Registration Review consultant and writer Cathy Key has written a post on Event Manager Blog about the five rookie mistakes that often prevent tradeshow appearances from being as successful as they could be. Plus: Twitter officially enters the curation ring. But, she notes, it takes hard work to be effective.

Social Media 40

Social Media Tools Review Survey 40

Associations Now

NOVEMBER 20, 2014

In her “Dear Betty” persona, Spark Consulting’s Elizabeth Weaver Engel, CAE, suggests a few ideas. According to the National Fluid Power Association’s Eric Lanke, the power of blogging as a communication tool should not be ignored. Heroes make for great stories, even in business. George Allen.

Content 40

Content Video Strategy Tools 40

Reid All About it

FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. The weekly list of free educational events and resources for the association community… Professional development and membership. AMS implementation.

Certificate 39

Certificate Innovation Education Process 39