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Association Brain Food Weekly: 2.26.21

Reid All About it

I enjoy seeing friends and meeting new acquaintances in the association community via Zoom coffee chats, happy hours, book club meetings, and educational events. They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. Personally, that’s another story.

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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. Encourage current members to volunteer for events or try and recruit others for you. Reminding them of the things they can gain from your association is key!

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. They’ve built content partnerships with recruiters and PR agencies. Recruiting millennial members. The state of millennial membership. Millennials need jobs.

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Association Brain Food: 11.10.23

Reid All About it

. – ASAE Membership Mondays This month we’ll have an open-forum discussion with the group divided into break out rooms to discuss: Membership Retention / Renewal / Win-Back; Member Recruitment / Acquisition; Membership Success Metrics; and Membership Models / Pricing. More info/register. s DE&I committee. More info/register.

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Association Brain Food: 6.7.24

Reid All About it

The report spotted a lack of intention in solving these issues: most associations admit to not having documented plans for member engagement, young professional recruitment and lapsed member reengagement. Why reading books, not paragraphs, is essential for our children and for civilization. | Seems like a good place to start.

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5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

The North Carolina Association of Certified Public Accountants (NCACPA) sends their volunteers an entire book. They’ve chosen the simple, yet inspirational Gratitude book, which is filled with quotes that resonate with volunteers. Experienced volunteers may work with new recruits to help them learn the ropes, for example.

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Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond.