Associations Now

MARCH 1, 2019

Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Your membership portal is the ultimate engagement tool—but it can also help your association generate nondues revenue. “A Not all chapters handle member recruitment equally.

Revenue 55

Revenue millennials Certificate Team 55

Reid All About it

FEBRUARY 19, 2021

MemberSuite explains why the demand is growing for certificate and certification programs and points out the difference between the two. They also describe how credentialing programs can help your association increase member engagement and revenue. Membership recruitment. Arianna Rebolini, BuzzFeed Books ).

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

FEBRUARY 26, 2021

I enjoy seeing friends and meeting new acquaintances in the association community via Zoom coffee chats, happy hours, book club meetings, and educational events. They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. Personally, that’s another story.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

JUNE 11, 2021

Level up with these 15 association marketing resources—books, podcasts and blogs. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. domains, domain name system (DNS) and digital certificates)—in enabling the day-to-day successful operation of their business. Quick hits.

Certificate 322

Certificate Technology Communications Revenue 322

Blue Sky eLearn

JULY 24, 2019

Plus, events are one of the ways that your association can raise non-dues revenue. . With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. Encourage current members to volunteer for events or try and recruit others for you.

Tips 201

Tips Software Recruiting Recruitment 201

Reid All About it

APRIL 30, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Conversation with Membership Marketing Expert Tony Rossell About His Recently Released Book: Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Tue 5/4 at 11 a.m. –

Education 354

Education Technology Strategy Revenue 354

Reid All About it

JANUARY 26, 2024

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The spring cohort for their Association Facilitator Certificate Course begins on March 11. I’ve used data from Marketing General Inc.’s The 2024 survey is now open. More info/register.

Survey 256

Survey Project Strategy Education 256

EventMobi: Association Events

JUNE 26, 2023

Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. Engaging members with ticketed events can bring in event revenue (as well as other streams!) Certificate programs Certificate programs offer your members valuable professional development opportunities.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Membersuite

SEPTEMBER 10, 2022

Since events are one of the top membership recruiting methods, try coupling a trial membership with a discounted or free first event. . #4. Offer book club subscribers full or limited access to e-books, two to four print publications per year, and book club membership. . #6. The same principle works for memberships.

Price 135

Price Discount Marketing Newsletter 135

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. They’ve built content partnerships with recruiters and PR agencies. A job board will attract millennials—and revenue too thanks to the employers who post positions.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

AUGUST 28, 2020

MemberSuite suggests taking advantage of this opportunity to rethink your relationship with corporate revenue partners —sponsors and exhibitors—and work with them to find new ways of generating non-dues revenue for your association. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Montana 359

Montana North Carolina Content Certificate 359

Spark Consulting

NOVEMBER 20, 2017

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond.

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Reid All About it

JANUARY 14, 2022

Volunteer recruitment. Why do some associations have a tough time recruiting volunteers and others don’t? Based upon the book Where’s the Office? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Non-Dues Revenue: How Associations Can Diversify Their Revenue.

Team 195

Team Technology Certificate Revenue 195

Reid All About it

JANUARY 15, 2021

The Content Roadmap to Recovery: Eight Ways to Recharge Your Revenue , by Chris Gloede of Ricochet with research assistance from McKinley Advisors, provides succinct advice to help move your content initiatives from response mode to recovery (and revenue) mode. Marty Weintraub from Aimclear, author of the book, Killer Facebook Ads.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. Do we have approval to book live conferences? The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Virtual volunteer fatigue.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Nimble AMS explains how an AMS can help your association recruit, engage and retain members by helping you better understand members, anticipate their needs and deliver personalized emails and content. Smart Brevity in the Association World (Book Discussion) The power of saying more with less.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

NOVEMBER 12, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation. Find out what top revenue generating talent want from their next employer as well keys to a successful employee retention program.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

MARCH 19, 2021

If you can’t afford the books you need for the CAE exam or if you have CAE books lying around that you no longer need, check out the ASAE Collaborate CAE Book Exchange launched by Cecilia Sepp, CAE. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. CAE credits.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

OCTOBER 15, 2021

Fri 10/15 at 12 p.m.* – Developing Highly Profitable New Product Revenue Streams by Leveraging Existing Event Assets. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Host: Professionals for Association Revenue. 1 CMP credit. Guest: Charity Quick. Tue 10/19 from 10:30 a.m.

Revenue 195

Revenue Committee Strategy Technology 195

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Associations, educational institutions, chambers of commerce and corporations can all leverage an LMS to present online training and certification opportunities.

Software 52

Software LMS Certificate Learning Management System 52

Reid All About it

AUGUST 27, 2021

Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The countdown is on! Guest: Kevin Mayeux.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

OCTOBER 4, 2019

Americans are spreading their book consumption across several formats, and the use of audiobooks is on the rise. Book summaries for busy people who want to quickly understand the key concepts of best-selling nonfiction books. LMS Success: Keys to Building Participation and Revenue. Matt Schlicht ). Ivaylo Durmonski ).

LMS 186

LMS DC Social Media Washington 186

SCD Group

DECEMBER 3, 2012

What is Your Association's RPM (Revenue Per Member)? When I interviewed Rob Fowler, president/CEO of the Small Business Association Of Michigan, for my September 20 post about SBAM’s freemium membership model , he talked about their Revenue Per Member or RPM metric. By the way, this is gross revenue.).

Revenue 40

Revenue Michigan Certificate Committee 40

Reid All About it

JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register (must join before registering).

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

FEBRUARY 17, 2017

I start my day by reading a book. So many books, so little time. Neil Pasricha has advice on how to read a lot more books this year. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. You remember those.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

I start my day by reading a book. So many books, so little time. Neil Pasricha has advice on how to read a lot more books this year. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. You remember those.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

DECEMBER 11, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. BYOB, obviously.

Project 370

Project Education Software Review 370

Reid All About it

MAY 8, 2020

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. Explore virtual experience quality filters that will best position your event for participation, value and revenue. Tue 5/12 at 7 a.m.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

JULY 23, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. What should you do to recruit more members, increase your renewal rates, and grow your membership? Don’t Leave Money on the Table: How to Level Up Your Non-Dues Revenue Strategy with Video (NDaP Monthly Expert Series).

Video 195

Video Technology Content Strategy 195

Reid All About it

OCTOBER 9, 2020

How to read more books. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Utah 370

Utah LMS Conference Technology 370

MemberClicks

APRIL 5, 2022

Help Businesses Recruit Top Talent with a Job Board on your Chamber Website. This will give you the power to post online: Educational courses Relevant learning resources Online certification programs. Whether virtual, in person or hybrid, events provide value to your members while driving non-dues revenue for your chamber.

Directory 52

Directory Social Media Video Discount 52

Reid All About it

MARCH 3, 2023

WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. That’s the question the Professionals for Association Revenue asked several association executives and consultants.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

JANUARY 21, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how board skills tracking can help you identify critical gaps and engage in more strategic board member recruitment. ASAE International Associations Advisory Council Book/Podcast Club: The Culture Map. Tue 1/25 from 9 a.m.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

MARCH 15, 2019

Here’s a quick path to burnout: all the tedious tasks associated with certification processes , yuck, been there. Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC).

DC 150

DC Washington Denver Sacramento 150

Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. A certification? They don’t tell a story. They aren’t personal.

Social Media 71

Social Media Recruiting Recruitment Software 71

Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. A certification? They don’t tell a story. They aren’t personal.

Social Media 62

Social Media Recruiting Recruitment Software 62