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Membership Recruitment Now Available as an Audiobook

Membership Marketing

With our busy schedules, listening to books while commuting or exercising is sometimes convenient. So, I am happy to share that Membership Recruitment is now available as an audiobook. The book serves as a great way to refresh and inspire your membership marketing efforts. It is filled with his practical guidance.

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Membership Innovation in a Time of Turbulence

Membership Marketing

A time of crisis requires every organization to innovate to survive and thrive. But a common question is, how do you go about innovating? Matt Ridley’s book, How Innovation Works and Why it Flourishes in Freedom , shares valuable principles that answer that question. Innovation occurs incrementally.

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Eric Lanke: Everyone Is Responsible for Member Recruitment

Eric Lanke

Innovation. Books Read. Everyone Is Responsible for Member Recruitment. Everyone," he said, "is responsible for member recruitment.". When he said it, I have to admit, it sounded like another platitude to me, like something you might read in a consultants book. Books Read. (23). Innovation. (15).

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Association Brain Food Weekly: 2.26.21

Reid All About it

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”. The seven biggest mistakes in membership recruitment. Good enough” technology.

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Eric Lanke: Innovation Circle on Member Engagement

Eric Lanke

Innovation. Books Read. Innovation Circle on Member Engagement. Im leading another innovation effort for WSAE. Its been productive, but my hope is that we will evolve into a kind of clearinghouse for innovative practices in this area. We're off to a great start with four Innovation Circles. Leadership.

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Association Brain Food: 4.5.24

Reid All About it

I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. by William Deresiewicz, Salmagundi A reading guide for grownups who don’t read: librarians’ secrets for getting into books. | More info/register.

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Association Brain Food Weekly: 1.15.21

Reid All About it

Judges get an inside look at some of the most innovative and outstanding marketing, membership and communication projects and programs in the association profession. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Apply now for a Gold Circle Award or volunteer as a GCA judge.