Reid All About it

APRIL 5, 2024

They’re looking for a 501(c)(3) organization whose powerful mission could impact more people more deeply if it had marketing and branding help. Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. Blue ocean strategy.

Revenue 256

Revenue Price Denver Tools 256

Velvet Chainsaw

JULY 24, 2023

Below I’ve highlighted five strategies NSA implemented that resulted in achieving pre-pandemic attendance, record high sponsorship and highly valued education and networking experiences. This strategy worked. Prioritize Your Organization’s Strategic Goals. They did not disappoint.

Strategy 98

Strategy Maine Video Conference 98

Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. However, when you repurpose content from your live events, you can save your organization time and money while reaching new learners. Scaling is so important for small organizations with limited marketing resources.

Content 52

Content Revenue How To Social Media 52

Reid All About it

FEBRUARY 9, 2024

Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. I searched for a recipe on Eat Your Books , a cookbook index site. Organizer: Association Women Technology Champions Tue 2/13 at 1 p.m. – Data, AI and value propositions. How did I go through them?

Newsletter 266

Newsletter Certificate Denver Case Study 266

Velvet Chainsaw

APRIL 14, 2021

For well over a year, we’ve consulted with dozens of associations on their go/no-go event strategies. One of our early — and still applicable — recommendations was for conference organizers to communicate and publish the date when they expect to make the decision for their in-person conference. It’s not going to happen overnight.

Revenue 98

Revenue Price Conference Marketing 98

ISAE

SEPTEMBER 14, 2023

Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Let’s get started!

Revenue 52

Revenue Learning Management System Course eBook 52

Association Success

APRIL 1, 2019

In his book The Open Garden Organization: A Blueprint for Associations in the Digital Age , Amith Nagarajan aims to create a movement that modernizes the philosophies and practices of associations to drive progress forward within their organizations, and change the way people outside the industry views it.

Software 113

Software Newsletter Association Software Maine 113

Reid All About it

JANUARY 26, 2024

Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. How can I help my organization be more data driven? It’s scary to think what might happen to chapters if they can’t find enough members to lead them. More info/register. 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

Reid All About it

JUNE 25, 2021

Join fellow association colleagues and Mariama Boney, LMSW, CAE as we explore options around introducing a race equity framework to your organization. We will discuss how to identify the best framework for your organization and the challenges and successes that may arise as you implement. More info/register. Mon 6/28 at 1 p.m.

LMS 361

LMS Revenue Tips America 361

NXUnite

NOVEMBER 21, 2023

Nonprofit professionals are used to wearing many hats while working for their organization—from serving as event planners to social media managers to volunteer coordinators. Many posts may cover surface-level topics such as fundraising , but may not dive more deeply into actionable tips your organization can take today.

Resources 130

Resources Education Cost Conference 130

Reid All About it

JUNE 30, 2023

WBT Systems provides strategies for offering professional development as an employee retention tool. Non-dues revenue partners. Hear about the benefits of corporate partnerships, how to identify potential partners, and strategies for building and maintaining successful partnerships. More info/register. More info/register.

Chicago 205

Chicago Newsletter Revenue Education 205

Nexus Marketing

AUGUST 29, 2023

Tracking Client Success with Organic Conversions Our goal: get clients to an ROI as quickly as possible The ultimate goal of every SEO strategy is to demonstrate a strong ROI for clients by increasing qualified inbound lead generation through the organic channel. What do we look for in conversion data?

Organization 52

Organization Software Revenue Report 52

Reid All About it

JANUARY 12, 2024

They share sources of free education for association professionals , including niche membership organizations, events, webinars and podcasts for the association community. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Is your organization prepared for the exodus?

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

NOVEMBER 10, 2023

If you manage non-dues revenue programs, you’ve got to understand Unrelated Business Income Tax (UBIT) —or your association will eventually pay the price (taxes plus penalties and interest). Equip your organization with the knowledge and tools to navigate the evolving cybersecurity landscape. 1 CAE credit. . 1 CMP credit.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

OCTOBER 27, 2023

Sherry Budziak at.orgSource describes how two associations’ partnerships with civic and governmental organizations acted as safety nets in times of crisis. She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Value proposition. More info/register. 1 CAE credit.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Velvet Chainsaw

FEBRUARY 25, 2021

We recently convened a roundtable of senior-level conference organizers to discuss risk tolerance and the forces that are shaping their 2021/22 event strategies and decisions. Three primary risk categories are emerging as organizations weigh their options for major conferences in 2021: Mitigating financial risk.

Organization 117

Organization Revenue Communications Report 117

Reid All About it

NOVEMBER 17, 2023

Data about organizations serving adult lifelong learners is hard to find. The resulting data will help associations understand the professional development landscape, plan learning strategy, and budget for learning programs. Content strategy. Does my organization need one? AMS/CRM selection survey. Membership.

Price 261

Price Survey Team Recruiting 261

Reid All About it

JUNE 23, 2023

Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Oliver Burkeman ) Every self-help book boiled down to 11 simple rules. ASAE Component Relations and Volunteer Management (CRVM) Book Club The Q2 CRVM Book Club selection is The Art of Gathering: How We Meet and Why It Matters by Priya Parker.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

NOVEMBER 24, 2023

Although these events are not free, they’re organized by people I respect and admire—and will be attended by people you’ll love getting to know, like me at People Powering Tech. Until around 2010, philosophers couldn’t speak to one another, let alone communicate with the public, says Crispin Sartwell at Los Angeles Review of Books.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Reid All About it

JUNE 16, 2023

You should also check out Sidecar’s online community dedicated to AI and Amith Nagarajan’s (Blue Cypress/Sidecar) new book, Ascend: Unlocking the Power of AI for Associations —I’m reading it now. PCMA is partnering with Gevme on the AI-based Project Spark for the events industry , which is free now, but I can see revenue potential.

Project 195

Project Tools Revenue Metro 195

Reid All About it

MAY 12, 2023

I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. WBT shares seven MOOC business model strategies you should definitely steal. No matter the size or type of your association, and no matter your current role, see how you, too, can distinguish and propel your organization. 1 CAE credit.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

NOVEMBER 3, 2023

GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Judi Dench was on The Graham Norton Show last week to promote her new book about her life and work with Shakespeare. Host: Professionals for Association Revenue Wed 11/8 at 12 p.m. Board buy-in on tech. Association podcast. 1 CAE credit.

Tools 272

Tools Strategy Revenue Technology 272

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NOVEMBER 29, 2019

West Virginia inmates will be charged by the minute to read e-books on tablets. Check out this 15-minute web series covering hot topics and issues related to 501c organization management. Organizer: ASAE Greater Washington / National Capital Community. ASAE Small Staff Association Professionals Book Club. Seriously, ugh.

West Virginia 360

West Virginia Washington DC Revenue 360

Potomac Core

MARCH 22, 2017

In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Do Association’s need Radical Transformation Strategies to remain relevant enough to keep their members engaged over the longer term? What’s different today?

Strategy 114

Strategy eBook Cost Revenue 114

Reid All About it

JULY 7, 2023

. – Association Product Maturity Model (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Host: Professionals for Association Revenue Wed 7/12 at 1 p.m.

Tools 195

Tools Education Newsletter Chicago 195

Association Success

JANUARY 14, 2019

How is your association committing to a competitive education strategy? Professionals have an ecology of continuing education options which is highly disruptive to any organization hoping to be a one-stop-shop or the premiere source of xyz. Presently, a large majority of associations do not have an education strategy.

Education 82

Education America Price Strategy 82

Smooth The Path

MAY 23, 2019

This exercise could lead to some very positive strategies for the organization overall. Each year they purchase the benchmarking survey and a book or two from the bookstore. At a hypothetical $1,400 to $5,800 in revenues a year, engaging new members looks like an investment with a huge ROI.

Strategy 101

Strategy Cost Revenue Survey 101

Reid All About it

AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. But when I read her book, Quiet , my entire striving life up to that point made sense. Non-dues revenue partners. How can we design an executable learning strategy? Introverts. Inspiring purpose.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

MARCH 17, 2023

Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Fri 3/17 at 4 p.m.* – Career Coach Series: Mindful Leadership Many organizations are in a state of disruption, transformation, and uncertainty. More info/register. Mon 3/20 at 8 a.m. 1 CAE credit.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

FEBRUARY 19, 2021

Board strategy. They also describe how credentialing programs can help your association increase member engagement and revenue. s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

FEBRUARY 23, 2024

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Hear about real-world examples of organizations that have successfully leveraged AI and automation to boost their membership growth and marketing effectiveness. Digital initiatives. CAE credit.

DC 261

DC Washington Member Engagement Innovation 261

Association Success

SEPTEMBER 17, 2019

If you’ve ever picked up a copy of one of Verne Harnish’s books, you know the Entrepreneur’s Organization founder puts serious stock in habit development. . And while you can look to his books for a step-by-step guide to the ones that’ll make your organization grow, there’s one habit that supersedes them all: Reading. .

Strategy 70

Strategy Industry Organization Marketing 70

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Book Club: The Art of Gathering. Professional development market potential. Generation N.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Our topic this month is association engagement with Amanda Lea Kaiser, author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community. AMS requirements. This month’s topic: the member journey.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. AI and Tech Strategy. What is/should be IT’s role and/or responsibility in their organization’s AI strategy?

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

AUGUST 18, 2023

Fri 8/18 at 4 p.m.* – The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation (Book Discussion) Why do so many world-changing insights come from people with little or no related experience? I’m happy to feature it as long as it’s not too product-centric. 1 CAE credit. More info/register. . 1 CAE credit.

Certificate 195

Certificate Education Revenue Marketing 195

Reid All About it

AUGUST 6, 2021

Fri 8/6 at 12 p.m.* – AI Now for Associations: Strategy: Where Do I Start? Learn the practical steps to create a technology strategy that aligns with your association’s mission and goals, and get a roadmap to take immediate action in support of your association. Why Your Association Needs to Embrace a “Digital First” Strategy.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195