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With New App, 2014 Boston Marathon Will Go Virtual

Associations Now

236k Roughly the number of miles pledged, as of Wednesday morning, by over 2,000 runners worldwide through the Boston Athletic Association’s Boston Marathon World Run app. Nearly a year after the Boston Marathon became a target of terrorism, runners are racing to apply for the 2014 event.

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Social Media Roundup: Responding To A Crisis Via Social Media

Associations Now

During a crisis situation, tone is everything, and as the Boston tragedy showed, a careful, reverent response is the way to go on platforms better-known for more casual approaches. Throughout the Boston tragedy, we saw how technology and social media networks helped citizens and law enforcement officials respond to the crisis.

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Making Sense of Social Media Analytics

Mizz Information

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE''s Technology Conference. Associations face several challenges when it comes to social media measurement.

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Normalcy, Resiliency, and “Boston Strong”

Guilt by Association

Much has been made of “Boston Strong,” and I do believe in it. I was awakened by a robo-call from work, announcing that our offices in Waltham and Boston were closed for “security reasons.” But technology helped. Maybe that’s the essence of “Boston Strong.“. Today, my community is trying to regain some sense of normalcy.

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Social Media Roundup: Avoid These Marketing Mishaps

Associations Now

A few lesson-laden gaffes in today’s Social Media Roundup: Flip the flop. And what about Epicurious’ decision to use the Boston Marathon bombings to promote its content, and an Obamacare advertising campaign by two Colorado nonprofits that featured keg stands, Ryan Gosling, and birth control pills? ht @ evvnt ).

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The Technological Divide: Leap or Fall?

Association Adviser

In spite of how smart I think I am, it has taken me a long time to adjust to all the technology inventions. In order to make the leap into the 21st century, I’ve had to work with several Gen X technology consultants. I truly appreciate their patience, as it eventually gave me the confidence to work with and understand social media.

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You’ve Got to Read This: December 6, 2011

Reid All About it

That was the verdict from DelCor Technology Solution’s unconference last month: Progress U. Back in August, Ed Rodley, an exhibits professional at the Museum of Science in Boston, wrote about Dealing with Your Cognitive Load. Social media is giving us a bit of an advance warning that things are changing.”.

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