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Why email success starts with a clean subscriber list

Association Success

Nowadays, you can’t be too careful with who you communicate with online. The California Consumer Privacy Act (CCPA), went into effect January 1, 2020, and is yet another piece of legislation drafted to protect consumer privacy. In this case, though, it only applies to companies doing business in the state of California.

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Association Brain Food: 12.1.23

Reid All About it

Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. His points make sense, although he’s not suggesting you stop using LinkedIn.

Arlington 266
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Association Brain Food: 7.21.23

Reid All About it

The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue. 1 CAE credit. More info/register. 1 CAE credit. More info/register. More info/register.

Atlanta 195
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Association Brain Food Weekly: 1.31.20

Reid All About it

Find out how to have a great content strategy in less than two minutes in this video from web strategist Ray van Hilst of Yoko Consulting. Then, if you have more time, check out the advice and resources in this Gather Content interview with content strategist Hilary Marsh. Organizer: Hilary Marsh, founder, Content Company Inc.

Chicago 221
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Association Brain Food Weekly: 7.10.20

Reid All About it

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. A webinar is a content stream, he says. Timely stuff.

Montana 365
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Association Brain Food Weekly: 10.16.20

Reid All About it

Content audit. If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Loren Edelstein, Vice President and Content Director, Northstar Meetings Group. More info/register.

Indiana 221
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Association Brain Food Weekly: 5.1.20

Reid All About it

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Presenters: Jan Masaoka, Chief Executive Officer, California Association of Nonprofits. Driving Revenue when the Engine Stalls. Host: Content Forum.