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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

This allowed them to use content they knew was well-received, but with different subject lines. Re-purpose messaging and design templates for recruitment campaigns, regular renewal outreach, and member engagement based on the established personas.

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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

Collecting data supports your growth strategy by allowing your association to create and track automated recruitment campaigns, as well as activity within specific online communities dedicated to your chapters, committees, and councils. Read the full case study for more details on their strategy and results.

Tools 205
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Case Study: MHEDA Conquers Video Integration

Association Adviser

Because screens have become ubiquitous, with most consumers having access to multiple screens at once, more content is being consumed now than ever before. To see some of the challenges and considerations MHEDA faced when integrating video into their communications platform, read the full case study.

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Association Brain Food Weekly: 9.25.20

Reid All About it

Ryan Costello at Event Farm says great content alone doesn’t make for a great virtual conference experience. 5 unusual ways to find new inspiration for content. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. PIA Case Study, Rethinking Your Membership Plan.

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. Media visibility positions your practice as an authority in your healthcare field, which helps recruit patients. Together, the story reached an audience of over 14 million unique visitors a month.

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Association Brain Food: 4.5.24

Reid All About it

I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. AI-generated SEO content is “polluting our culture for your own minor profit. Another is persuading members to make time for association engagement.

Revenue 256
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Curating conference content to promote member engagement

Aaron Wolowiec

The annual conference finally draws to a close and the last thing on your mind is the resource and content treasures unearthed throughout the event. However, what I’m specifically talking about here is curating conference content that already exists. Aggregate social media content. Schedule follow-on education.