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Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Looking for other ways to improve member engagement? asked Reggie.

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Association Brain Food Weekly: 5.21.21

Reid All About it

The weekly list of free educational events and resources for the association community…. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369
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Association Brain Food: 4.12.24

Reid All About it

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. AI Unleashed: Elevating Association Performance and Engagement Learn how two associations built and deployed AI to further the member experience.

Revenue 256
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5 Questions to Ask Before Jumping Ship on Your AMS

Higher Logic

However, we’ve seen far too many associations waste valuable time and resources on a switch, only to run into similar dissatisfaction with their new database down the road. If you switch your AMS provider to get better features in one area, let’s say member communications, then you’ll probably notice another shortcoming in your new AMS.

Tools 176
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Association Brain Food Weekly: 5.29.20

Reid All About it

The weekly list of free educational events and resources for the association community… Reboarding members. WBT shares ideas for using what you learn during reboarding to better serve members. Hear about some major considerations for online engagement. Guest: Alex Plaxen, Nifty Method Marketing & Events.

San Diego 259
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Association Brain Food: 5.12.23

Reid All About it

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). In or Out: Staffing and Managing a Successful Sales Team 32% of associations say their greatest obstacle to sales performance is staffing/resources. It’s not until early September, but put NDP on your radar. 1 CAE credit.

Chicago 200
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Association Brain Food Weekly: 7.9.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Training programs. Makes more sense now.