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Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement.

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Association Brain Food Weekly: 5.21.21

Reid All About it

The weekly list of free educational events and resources for the association community…. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369
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Association Brain Food: 4.12.24

Reid All About it

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. Learn how to overcome common email marketing obstacles. Distraction is an occupational hazard for all of us. More info/register. 1 CAE credit.

Revenue 256
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Unlocking Growth Potential: The Benefits of Working with a Marketing Agency

ISAE

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. Sending out an email newsletter is another great way to encourage engagement.

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How to create credible, relevant and personalized content for an engaged audience

Association Success

Although creating high-quality content can be labor intensive, the time, energy and resources can truly pay off. To accomplish this, be sure to show your work by: Citing top-quality sources, such as national media outlets, academic resources, and studies. Publishing case studies that demonstrate your organization’s expertise.

Content 78
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What’s the Difference Between Automation Rules and Marketing Automation, Anyway?

Higher Logic

Marketing automation is another Higher Logic tool used for automating marketing communication, powered by features like lead scoring and email campaigns. It enables you to send a series of emails based on actions that recipients take. Related: Email Marketing vs. Marketing Automation [Explained].

Marketing 136
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14 Blogs and Podcasts that Will Keep You Current on Online Community and Marketing Automation

Higher Logic

In today’s digital world it can be hard to know which resources to rely on, especially when there’s new stuff coming out all the time, and there’s so much pressure to constantly consume. And of course, the resources out there are always evolving, so feel free to share your favorite resources with us in the contact form below.

Marketing 116