Reid All About it

MAY 13, 2016

Brainstorm ways to start planning for the uncertain future with case studies and best practices from around the globe. Speaker: Amanda Myers, Director of Product Marketing, Abila. – How to Move Past the “Millennial” Conversation & Actually Change Your Association. Host: ASAE Marketing Council Section.

North Carolina 150

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YourMembership

FEBRUARY 27, 2014

Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. Associations are having, in some cases, to deal with four distinct generations of members – each with their own needs and expectations. Generational Pressures.

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Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Best of 2023: Case Studies in Even Excellence Gain critical insights and learn from the successes (and failures) of the best events of 2023. 1 CAE credit. More info/register.

Strategy 272

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Jamie Notter

FEBRUARY 9, 2015

I wanted to share (with some pride, I must admit) what some super smart people are saying about our book, When Millennials Take Over, upon reading an advance copy. When Millennials Take Over is a powerful guidebook that needs to be in the hands of every manager to effectively start unlocking the true potential in every person.

millennials 70

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Reid All About it

AUGUST 11, 2017

According to research, Millennials and Generation Z are more likely to stick with employers that provide opportunities for professional development and growth. Here’s what you need to know about Voice AI , “the next frontier of brand marketing.” And that means association marketing too. Host: American Marketing Association.

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YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? Three millennials (two males and one female) also served on the committee.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Reid All About it

FEBRUARY 9, 2018

WBT Systems explains how to validate an online course idea to make sure there’s market demand for it. Presenter: Lee Caraher, author, Millennials & Management: The Essential Guide to Making It Work at Work and The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees. The 3 Keys to Successful Content Marketing.

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Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. – Community Case Studies.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). More info/register.

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Reid All About it

JULY 15, 2016

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. From Millennials to Boomers: Connecting with Members at Every Age. Hear tips, advice and case studies on new AV ideas, technology and flawless executions with cutting-edge design.

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Leading Learning

JULY 12, 2021

You can also join Maddie, Elizabeth, and the team from the Construction Specifications Institute (one of their case studies) for their first Webinar on the project Friday, July 16, at 1 pm ET. Find details and register at [link]. About the Authors. Elizabeth Weaver Engel, M.A., CAE, is Chief Strategist at Spark Consulting.

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SCD Group

JUNE 23, 2015

This represents a case study on how an iconic brand is working to be sure its brand is relevant to Millennials and the incoming Generation Z. Priority will go to those that can appeal to younger adults, women and minorities as well as the core market of older white men. Is the marketing director?

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SCD Group

JANUARY 3, 2013

Because of its multi-generational appeal, golf’s three major initiatives serve as a case study for associations representing other industries and professions. Will Millennials continue engaging in your profession or industry at the same rate as Boomers? KEY QUESTIONS ASSOCIATIONS SHOULD ASK.

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The Hourglass Blog

FEBRUARY 20, 2011

A couple of posts ago I mention a post from HBRs Andrew McAfee about how the connected habits of Millennials are benefting organizations. Well, a week after that one, McAfee posted another , this one about what goes wrong when Millennials take their connected habits too far. Millennials want truth and equality in the workplace.

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Reid All About it

MARCH 16, 2018

Digital Marketing Strategies for the Event Planner, Part 1. Learn how to identify and match your high-value audience, influencers and social media platforms in experiential marketing, and how to plan well-defined strategies that leverage the best digital marketing tools, resulting in a measurable marketing campaign.

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The Hourglass Blog

DECEMBER 2, 2010

As well as over 200 in-depth case studies, it compiles the ideas of 4,500 or so innovation experts and consultancies. I am very disappointed that HBR is associated with such a blatant marketing scam. Developing Millennial Leaders. Millennials. And Im thinking, fantastic! Labels: Hype , Innovation. 2 comments: Ian.

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The Hourglass Blog

JULY 17, 2010

Inspired by the dedicated, defined and resourced “innovation function” that exists in many for-profit companies, we are examining a series of case studies that profile these processes. Weve now examined enough case studies where we feel ready to start writing a "white paper" on innovation for the association community.

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The Hourglass Blog

SEPTEMBER 21, 2010

But in the case studies we examined, all of the successful innovation processes we found included the following attributes: A. In the case studies, the objective of innovation was invariably to deliver better products or services to a constituency. Developing Millennial Leaders. Millennials. Nimbleness.

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The Hourglass Blog

SEPTEMBER 15, 2010

Developing Millennial Leaders. Millennials. Whats Your Innovation Readiness? Regular readers of The Hourglass Blog know that Im chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Communication. Encore Careers. For-Profit vs. Non-Profit. Generation Basics. Generation Jones. GenX Perspectives.

Innovation 40

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The Hourglass Blog

JUNE 11, 2010

Its an interesting case study, and seems to typify the culture of truth Jamie Notter recently wrote about in Associations Now. Developing Millennial Leaders. Millennials. But heres what I want to focus on. What gives Ludwig the ability to do what he does? Communication. Encore Careers. For-Profit vs. Non-Profit.

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The Hourglass Blog

SEPTEMBER 27, 2010

As we observed in the for-profit case studies we examined, successful innovation meant, among other things: 1. Developing Millennial Leaders. Millennials. This is where the innovation rubber really hits the road. Time in employee schedules for engagement in the innovation process; 2. Communication. Encore Careers.

Innovation 40

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Reid All About it

SEPTEMBER 13, 2019

WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. It’s not just Millennials. Hear real-world examples of how voice search results can differ and some immediate next steps you can take to get started to integrate Voice into your marketing and search approaches.

DC 34

DC Washington Revenue Review 34

The Hourglass Blog

AUGUST 28, 2010

As Ive described before, our overall goal is to define an evidence-based model of innovation for the association community, and weve been analyzing several case studies of innovation in the for-profit community to see if those successful models can be adapted for the association world. Developing Millennial Leaders. Millennials.

Innovation 40

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The Hourglass Blog

MAY 26, 2011

In the for-profit case studies our innovation task force studied, those organizations were imbued with a true sense of how the constituents thought—what they wanted, what they didn’t want, and how they would react in predictable and unpredictable circumstances. Developing Millennial Leaders. Millennials.

Innovation 40

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Reid All About it

MARCH 13, 2020

Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing. Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Augie Ray, VP analyst, Gartner for Marketers.

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DC Washington Revenue Communications 44

Reid All About it

OCTOBER 7, 2022

Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. On the Event Garde blog, Tracy Koenig-Poches suggests you design instructor-led learning experiences with the millennial in mind , which will also satisfy the older learner too.

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The Hourglass Blog

APRIL 21, 2011

I say "another," of course, because of my work with the WSAE Innovation Task Force, where we helped define four key principles of innovation from the case studies we examined in the for-profit sector. Developing Millennial Leaders. Millennials. Communication. Encore Careers. For-Profit vs. Non-Profit. Generation Basics.

Innovation 40

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Reid All About it

MAY 11, 2018

If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Learn what it means to make your website sales-ready, how to use clearly defined buyer personas, and why you need a properly configured marketing automation. Host: American Marketing Association. More info/register. Host: Impexium.

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DC Washington Project Member Engagement 30

.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Soft Skills: visionary Top Trends in Digital Marketing.

Marketing 68

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The Hourglass Blog

DECEMBER 8, 2010

But unlike Schrages case study, in which the "stupid" customer over estimates this value, and is therefore willing to pay higher prices for the service, Id say most association members under estimate the cost of association services. Developing Millennial Leaders. Millennials. Communication. Encore Careers. Governance.

Price 40

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The Hourglass Blog

JULY 29, 2010

It goes a little something like this: + + + + + + + + + + + + Barriers to Innovation in the Association World The principles of innovation described above were derived from case studies of innovation in the for-profit world. Developing Millennial Leaders. Millennials. Communication. Encore Careers. Generation Basics.

Innovation 40

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Reid All About it

SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Why travel to a conference if most of the experience feels like an online meeting? More info/register. 1 CAE credit.

Revenue 272

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YourMembership

APRIL 14, 2015

They want to dominate the job board market. In the current job market the skills gap is leaving millions of jobs unfilled. As a reminder, YM’s next Thought Leadership Webinar to be held on April 22nd, titled Are You Ready for When Millennials Take Over? Lynda.com plans to connect people with education relevant to those jobs.

millennials 150

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Reid All About it

FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. Host: UST Education Speakers: Jeff Horne, Co-Founder, CEO, Wicket Steve Shock, VP Marketing, Wicket Marketing Technology Specialist Tue 2/28 at 12 p.m.

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Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. Learn how usability testing can help drive significantly improved user experiences based on case studies and research. Tue 2/27 at 12:30 p.m. 1 CAE credit.

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Reid All About it

AUGUST 23, 2019

According to a new poll, 22 percent of millennials say they have “no friends” at all. Maybe associations can help millennials in your industry make friends. Why you should have a Chief Value Officer instead of a Chief Marketing Officer. Dan Lautman, DelCor ). Edith Zimmerman, The Cut ). Vince Jeffs, CustomerThink ).

millennials 37

millennials Member Engagement Tools Tips 37

Aaron Wolowiec

SEPTEMBER 10, 2013

Part of the problem is traditional committee structure doesn’t allow for quick decision making, Engel said, and that doesn’t work when GenXers and millennials are accustomed to 24-7 information and networking. Peggy Hoffman, president of Mariner Management and Marketing, LLC. Are you seeing a surge in GenX and millennial volunteers?

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