Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Check out what James Young at Product Community has to say about building and using a community engagement funnel. Member app.

Certificate 281

Certificate Price Tools Technology 281

.orgSource

AUGUST 28, 2023

According to a 2020 Edelman study , 89% of decision-makers surveyed believe that thought leadership improves their perceptions of an organization — yet only 17% of them rate the quality of the information they read as very good or excellent. My first bit of advice is, don’t treat recruiting these experts casually.

Leadership 88

Leadership Social Media Case Study Industry 88

YourMembership

FEBRUARY 27, 2014

The leadership of these organizations find it difficult to move away from the “status quo” mentality that no longer serves their member’s best interests. There is almost an unwillingness to embrace new technology that allows a stronger connection to members. Social media/community.

Case Study 150

Case Study Arizona Social Media Revenue 150

Reid All About it

MARCH 5, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Hear about the strategies and tools modern associations are using to supercharge member engagement. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

NOVEMBER 11, 2016

Brainstorm ways to start planning for the uncertain future with case studies and best practices from around the globe. Join a discussion on the results of the GEI and insights gained by two associations from analysis of their own member and customer data against the global benchmark. More info/register. More info/register.

Handbook 237

Handbook Washington eBook DC 237

Reid All About it

DECEMBER 8, 2023

Member app. Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. 1 CAE credit. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

MARCH 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Learn how associations are using contextual engagement to improve member engagement and drive revenue.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Portage Group

MARCH 8, 2012

That giant toolbox we call social media is getting fuller every day with different types of tools to help associations and nonprofits. So far, most of my pins have been recipies I want to try and ideas for my kitchen reno.but more and more businesses and nonprofits are starting to use it as a way to share and engage with their members.

Content 100

Content Houston Social Media Case Study 100

Reid All About it

OCTOBER 15, 2021

The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. Members can’t find anything on your website. Membership performance survey. 1 CAE credit. CAE credit.

Revenue 195

Revenue Committee Strategy Technology 195

Reid All About it

JANUARY 10, 2020

Hear case studies from nonprofits of all shapes and sizes who are working out through innovation, trial and error, how to thank, engage and capture new supporters through this new and growing area of social media fundraising. Learn how to make the most of your association’s greatest resources—your staff members.

LMS 243

LMS Software Chicago Washington 243

YourMembership

APRIL 14, 2015

Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today.

millennials 150

millennials Course Recruiting Recruitment 150

Aaron Wolowiec

SEPTEMBER 10, 2013

And later that month, committee members flock to your building to discuss the assignments for the year. And by the end of the year, you find it harder and harder to recruit – and keep – volunteers. Like zombies, committee members engage in busy work instead of generating new ideas to further the mission of the organization.

Michigan 100

Michigan Committee millennials Social Media 100

Reid All About it

JULY 21, 2017

9 Social Media Metrics to Monitor. Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. More info/register.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

MAY 1, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Host: Matchbox Virtual Media. Tap Chapters as a Member Engagement Channel.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

FEBRUARY 16, 2018

describes a few ways AI can help staff provide personalized content to every individual member , an inhuman task made possible by AI. Some quick hits before we get to the list of next week’s free webinars: Organic reach is declining on social media—here’s what to do about it. Hootsuite ). How to convert blog readers into leads.

DC 150

DC Washington Recruiting Recruitment 150

YourMembership

JUNE 12, 2014

It’s not easy to identify ways to make the value of membership offerings resonate with young professionals , but every association and membership organization will need to recruit them and it can be done.

Revenue 150

Revenue Recruiting Recruitment Certificate 150

Association Adviser

APRIL 16, 2013

Dues-based organizations of all shapes and sizes are wrestling with ways to stay relevant and competitive in a world where potential members put you through the wringer before they’ll commit to joining (and staying onboard). Social Media. Attention is what garners the revenue on social platforms according to Hood.

Revenue 60

Revenue Georgia Social Media Maryland 60

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Case Study. (9).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

JULY 22, 2010

Speaking Engagements. Speaking Engagements. Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. The following chart shows the percentage of associations using email for building awareness with prospective members, getting new members engaged with the organization, and renewing members all increased.

Recruiting 40

Recruiting Recruitment Survey Price 40

Nimble AMS

JULY 22, 2022

Ungated content, like blog posts, case studies, podcasts, or infographics, is free for an individual to consume and share. Consider sharing free or ungated content on your social media platforms and within your association’s virtual community to reach the most people and build organizational awareness. .

Content 125

Content Marketing How To LMS 125

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Case Study. (9). Membership Recruitment. (4).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

APRIL 10, 2012

Intuitively, we all know that members using the associations services is good, but seeing the statistics to support it highlights the critical nature in the membership lifecycle of member engagement. Unleash the Power of Market Testing in your Membership Recruitment. News on Social Media and Membership Marketing.

Products 40

Products Survey Social Media Price 40

Reid All About it

NOVEMBER 11, 2022

This guide from Crimcheck for Associations explains how to do a proper, ethical, and fair social media screening on potential hires. The pandemic put many Country Music Association (CMA) members out of business—not the stars who kept selling records, but all the people behind the scenes. 5 Secrets to Engage Your Members.

LMS 39

LMS Education Technology Strategy 39

Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). Social Media. (5).

Survey 40

Survey Marketing Analysis Price 40

Membership Marketing

NOVEMBER 8, 2010

When you actually do a recruitment campaign, they join. When you engage with your members, they stay. What niche do you fill that no one else can - market that to potential members? If you can get your existing members to recruit new folks then you can just sit back and count the cash. 80/20/10.

Marketing 40

Marketing Recruiting Recruitment Survey 40

Membership Marketing

SEPTEMBER 21, 2010

They do not present it as statistically valid due to the limited number of responses, but it is interesting to note that only 26% of associations report running a special new member program for their organization. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). retain members. (6).

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

APRIL 1, 2011

Since forever, associations have overemphasized number of members as a metric. I'm not saying it should be ignored all together, but other metrics are much more important, such as member engagement, and how well you reach members in ways that affect how they conduct themselves. Case Study. (9).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MAY 17, 2010

Engagement comes by impacting a member’s behavior. He writes, “I define member engagement as the following: Engagement is the result of a member investing time or money with the association in exchange for value.” Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing How To Price Analysis 40

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. 1 CAE credit. Host: Grype.

Blended Learning 41

Blended Learning Education Video Conference 41