Associations Now

MAY 27, 2015

But now we live in the social media age, and things like actually getting to know people have become a bit passe. If it’s primarily to drive renewals and revenue, then keep on asking members to engage with you on your terms. There’s an old adage in journalism that says “everyone has a story to tell.”

Member Engagement 40

Member Engagement Case Study Revenue Social Media 40

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. Non Dues Revenue and Affinity Programs for Members. Case Study. (9). Non-Dues Revenue.

Revenue 40

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Membership Marketing

DECEMBER 30, 2011

Labels: Marketing Planning , White Paper. Non Dues Revenue and Affinity Programs for Members. Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Tony Rossell. at Friday, December 30, 2011. Email This BlogThis! ► May.

Tools 40

Tools Marketing Price Report 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Email This BlogThis!

Marketing 40

Marketing Social Media Case Study Price 40

High Context

FEBRUARY 27, 2009

The economy is hitting meeting revenue hard in some sectors while programs such as certifications and distance learning are booming for the same organizations. Can social media be applied to your core strategies? Case Study: Subscriptions vs. Sales. What are your members’ problems and opportunities today?

Strategy 40

Strategy Report Social Media Revenue 40

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Speaking Engagements. Speaking Engagements. Publications. Annual Meeting. (5).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. News on Social Media and Membership Marketing. Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). . • 9.5% Twitter Updates.

Report 40

Report Marketing Price Survey 40

Membership Marketing

NOVEMBER 1, 2010

This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors. Personally I would love to write more white papers and you know I have plenty to say. Using Social Media to Recruit Staff. Case Study. (9). Non-Dues Revenue.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

JUNE 20, 2012

The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4).

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. Fundraising with Social Media. Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). ► February. (1). ► May.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

OCTOBER 20, 2011

Case Study: A Thriving Membership Organization. Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). . ► April. (5). ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ► December. (4).

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

OCTOBER 7, 2011

Case Study: A Thriving Membership Organization. Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). . ► April. (5). ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ► December. (4).

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

MARCH 27, 2012

Fundraising with Social Media. Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ► February. (1). ► January. (3).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

Fundraising with Social Media. Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ► February. (1). ► January. (3).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Annual Meeting. (5).

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

DECEMBER 12, 2011

Non Dues Revenue and Affinity Programs for Members. Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). . ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ▼ December. (4). ► November. (2).

Marketing 40

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Membership Marketing

JANUARY 19, 2012

Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Data Analytics. (6).

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Using Social Media to Recruit Staff. Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). White Paper. (4).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

MAY 25, 2012

Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Data Analytics. (6).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

JANUARY 26, 2012

Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Data Analytics. (6).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

APRIL 23, 2012

News on Social Media and Membership Marketing. Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Twitter Updates. follow me on Twitter. Blog Archive. ▼ 2012. (18). ► July. (1). ► June. (3). ► May. (1).

Marketing 40

Marketing Price Survey Report 40

Membership Marketing

DECEMBER 13, 2010

Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Data Analytics. (6).

Marketing 40

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Membership Marketing

DECEMBER 8, 2009

Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Data Analytics. (6).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JULY 27, 2010

Practical Uses of Social Media for Association Mar. Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). . ► September. (3). ► August. (2). ▼ July. (5). Networking and Career Guidance. Summer Reading. ► May.

Marketing 40

Marketing Price Survey Analysis 40

Nimble AMS

JULY 22, 2022

Ungated content, like blog posts, case studies, podcasts, or infographics, is free for an individual to consume and share. Consider sharing free or ungated content on your social media platforms and within your association’s virtual community to reach the most people and build organizational awareness. . Gated content.

Content 125

Content Marketing How To LMS 125

Membership Marketing

SEPTEMBER 13, 2011

Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Data Analytics. (6).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JULY 26, 2011

Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Data Analytics. (6).

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

OCTOBER 10, 2011

There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. That there is an actual discipline to it that needs to be followed, studied, and consistently applied.

Marketing 40

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Membership Marketing

JUNE 18, 2012

Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Data Analytics. (6).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JULY 5, 2011

Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Data Analytics. (6).

Report 40

Report Survey Price Recruiting 40

Membership Marketing

JANUARY 18, 2012

Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). If the revenue associated with the response is very high, then even the lowest responding list might be economically productive. Case Study. (9).

Marketing 40

Marketing Price Analysis Report 40

Membership Marketing

MARCH 7, 2011

Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Data Analytics. (6).

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

FEBRUARY 16, 2011

Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Data Analytics. (6).

Survey 40

Survey Marketing Price Analysis 40

Membership Marketing

FEBRUARY 21, 2011

This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls? In case you're interested, it's available at: [link] Vinay. Social media is one answer to where we collaborate, but my answer is membership in an association. Case Study. (9).

Innovation 40

Innovation Marketing Price Survey 40

Membership Marketing

JULY 1, 2010

Practical Uses of Social Media for Association Mar. Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). . ► September. (3). ► August. (2). ▼ July. (5). Networking and Career Guidance. Summer Reading. ► May.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

NOVEMBER 14, 2011

Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Data Analytics. (6).

Marketing 40

Marketing Price Survey Tips 40