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[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Choose your goal, assess the action needed, and tailor the content accordingly.

Texas 214
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Association Brain Food: 5.12.23

Reid All About it

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. Location: Chicago IL. to 2:45 p.m.

Chicago 200
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Association Brain Food Weekly: 11.20.20

Reid All About it

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. You devalue your community, content and conversations by not charging attendees an appropriate registration fee. This is a pledge everyone should repeat upon starting work each day. Can I get an amen?!

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Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

Other revenue-generating programs include: Certification programs. Certification exam study aids , such as study groups, prep courses, flashcards, and practice exams. Market Need #3: Stay on Top of Industry News and Information. Your association’s content can serve many purposes. Exhibitor hub. Event registration.

Revenue 135
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How to create an association marketing strategy

Freestone

An association marketing strategy can also help you boost learner retention. Consider leveraging a newsletter which highlights upcoming continuing education courses, exciting events, and special learning opportunities to show off your program. Try to craft learner personas based on age, career, certifications, training, and more.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. They receive value from their membership through peer-to-peer connections, mentoring, access to experts, exclusive content, and more. Give members a place to learn and find the right content.

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Association Brain Food Weekly: 7.16.21

Reid All About it

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. How to create an editorial calendar that will streamline your content strategy. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Quick hits.

Revenue 195