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FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Ask Me Anything: Content Strategy Does “content strategy” mean the same thing to everyone in an association? Do associations have a common understanding of the content that staff and members create?

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JUNE 18, 2021

Presenters: Matrix Group CEO Joanna Pineda and Liz King Caruso of Liz King Events & TechsyTalk. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Michelle Schweitz, Marketing Manager, and Tirrah Switzer, Senior Product Marketing Manager, Community Brands.

LMS 369

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Blue Sky eLearn

DECEMBER 28, 2018

In this article, we will discuss three of the most effective ways for leveraging educational content and technology. Most Effective Ways to Monetize Educational Content: Here is what we’ve found to be some of the most effective ways for associations to monetize their educational content: Develop and sell online courses.

Content 200

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Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

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Blue Sky eLearn

SEPTEMBER 12, 2018

That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. We’ve outlined 6 of the most effective types of content, digital activities, and other perks to offer your members: eLearning Opportunities.

Content 173

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MAY 22, 2020

Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Presenters: Liam O’Malley, VP Association Solutions, Blue Sky eLEARN. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Heather Mason, CEO and Founder, Caspian Agency. 1 CMP credit.

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FEBRUARY 9, 2024

. – New Year, More Questions Breakout group topics: #1: Learning Gaps – Leading up to a certification/assessment exam, what areas of learning would you like to see improved and what areas have been beneficial for your learners to utilize? #2: 2: SMEs – What are the biggest challenges you are facing with your SMEs? #3:

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NOVEMBER 20, 2020

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Amidst the helpful insight, two messages stood out for me: “a crisis presents opportunities, not just threats,” and “pivot, don’t panic.”. Presenter: Bonnie Wallsh. VIVid Virtual Presentations.

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WBT Systems

NOVEMBER 29, 2016

Before getting started with using eLearning tools for your education or certification programs, it is important to know the difference between the different tools used to create, develop, and deliver eLearning content. A Learning Content Management System (LCMS) typically is an LMS to which the LMS vendor has added an authoring tool.

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JULY 31, 2020

If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Presenters: Ann H. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register.

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Blue Sky eLearn

DECEMBER 28, 2018

In this article, we will discuss three of the most effective ways for leveraging educational content and technology. Most Effective Ways to Monetize Educational Content: Here is what we’ve found to be some of the most effective ways for associations to monetize their educational content: Develop and sell online courses.

Content 126

Content LMS Class Course 126

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APRIL 23, 2021

Content strategy. A content strategy can help you break down department silos and provide a framework for all the content coming out of your association. Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started.

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AUGUST 28, 2020

Presenters: Elizabeth Lombardo, PH.D., Presenters: Ann H. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Cindy Brewer, co-founder and principal of LEO Events. 1 CMP credit. More info/register (fee for non-MPI members). Maja Kazazic. Carly Patterson.

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MARCH 5, 2021

WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. Presenter: Caroline Francis, Ed.S, Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Ashleigh Brookshaw, M.A., Virtual watercooler.

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JUNE 26, 2020

As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

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SEPTEMBER 18, 2020

That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Presenter: Lance Simon, Senior Sales Director at Blue Sky eLearn. Presenters: Ann H. Presenter: Allie Magyar, Founder and CEO, Hubb. Presenters: Danielle Duran Baron, CAE. 1 CAE credit.

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JUNE 4, 2021

Presenter: Reggie Henry, CAE, Chief Information and Engagement Officer, ASAE. Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register. Fri 6/4 at 12 p.m.

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APRIL 16, 2021

I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”. Presenter: Robyn Mietkiewicz, CMP, CMM, Strategic Partner, INNOV8 Meetings + Events.

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MARCH 4, 2022

Presenter: Janelle Spratley, HR Generalist. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Teri Carden, founder of ReviewMyAMS. Presenters: Julie Duncan, Association Practice Leader, and Wade Tetsuka, CPA, President, UST. More info/register. Host: Fridays@4.

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JANUARY 15, 2021

Content/education strategy. In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. 17+ free ways to get more traffic to your content. Quick hits.

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MARCH 11, 2022

Presenters: Ashley Roberts, Manager, Diversity Executive Leadership Program (DELP), ASAE. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Maneesha Manges, Director of Services, and Aimee Pagano, Senior Digital Marketing Advisor, HighRoad Solution. Host: Fridays@4.

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JUNE 25, 2021

Four questions to help vet your content ideas. Amanda Milligan, Content Marketing Institute ). Presenter: Joanna Pineda, CEO, Matrix Group. Presenter: Thom Singer, CSP, executive search consultant and a professional speaker. Presenter: Melissa Lagowski, Big Buzz Idea Group. Quick hits. This is so me. 1 CAE credit.

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MAY 7, 2021

Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. Presenter: Dr. Naomi Brahim leads the work of the Multi-Tiered Systems of Support (MTSS) in Jefferson County Public Schools in Louisville, KY. Credentialing on the blockchain. Intriguing. Host: Fridays@4.

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MARCH 25, 2022

Fri 3/25 at 11 a.m.* – The Association Show: Content. Learn how you can crowd source content from your community for your events. Presenters: Smriti Bansal, Head of Content, Braindate by e180. Presenter: Melissa Curtin, MSW, Certified Coach, HeartMath® Certified Trainer. 1 CMP credit. More info/register.

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Our panel draws on their experience with certification organizations as psychometricians, vendors, and the chair of the I.C.E.’s CAE credits.

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SEPTEMBER 15, 2023

Add your association’s name to the sign-on letter before they present it to Congress next week. Behind the Scenes: How We Built a Webinar Using ChatGPT Learn how AI can be used to ideate webinar topics, build the abstract, and write the content outline and script. Boring conferences. 1 CMP credit. . Location: Arlington VA.

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JANUARY 8, 2021

Content curation tips and examples to fill your editorial calendar. Jodi Harris, Content Marketing Institute ). Presenter: Paula Blomster, Conference Manager, Suomen Messut Osuuskunta. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Ann Handley ). Terence Eden ).

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JANUARY 29, 2021

Presenter: Erica Dhawan, MPA, Author and Keynote Speaker on 21st Century Collaboration, Cotential. Hosts/presenters: Tim Hopkins, Senior Consultant at McKinley Advisors. Presenters: Jeffrey S. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 1 CMP credit. CAE credits.

Newsletter 370

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JULY 30, 2021

People are too busy to find and vet the educational content they need, so do the dirty work for them. Combine a selection of articles, posts, videos, podcast episodes, session recordings and/or other content you already have into curated content bundles. Presenter: Cathy Fyock, The Business Book Strategist. Quick hits .

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.orgSource

MARCH 4, 2024

Make It Real Jennifer explained that in 2015, ABMS set out to improve the onerous 10-year maintenance of certification exam process for physicians. The goal was to create shorter assessments of specific content that could be administered over time. The organization wanted to create a user-friendly certification process.

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Reid All About it

NOVEMBER 27, 2020

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Robert Nelson, CAE, Principal, Nelson Strategic Consulting. Presenters: John Register. . VIVid Virtual Presentations. Presenter: John Bellotti, Chapter Program Manager, National Association of Tax Professionals.

Las Vegas 369

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APRIL 9, 2021

oh yeah, that makes sense” trends about desktop vs. mobile traffic and the popularity of long-form content (yay!). Content barriers. I don’t work with companies who take the committee approach to content—it’s a huge red flag for frustrations down the road. A virtual presentation checklist for you and/or your speakers.

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San Diego Revenue Strategy Content 370

Reid All About it

JANUARY 24, 2020

One of the most reliable content curators on Twitter is Bill Sheridan of the Maryland Association of CPAs who wrote: “Doing important work, learning new skills, and building meaningful networks are taking a backseat to our desire to be noticed. Michael Brenner, Content Marketing Institute ). Presenter: Agile expert Bhavani Krishnan.

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Associations Now

SEPTEMBER 24, 2023

Case in point: In June, the Snow and Ice Management Association (SIMA) launched what it called a Symposium Replay, an online re-presentation of sessions from its annual conference earlier in the month. People who signed up for Symposium Replay gained access to presentations, product showcases, and networking opportunities.

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Blue Sky eLearn

APRIL 20, 2020

Create a Library of Content . The easiest way to start building up your library of content is recording your live virtual events. By charging people to access the library of content, you’ll also be increasing your revenue steam. Create content specifically for on-demand courses.

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MARCH 12, 2021

Host/presenter: video producer Jeff Achen, CallSign51. Presenter: Jessie States, CMP, CMM, MPI Academy Director, MPI. Presenter: Caroline Francis, Ed.S, Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Mark Parrott, Author, Meta-Trends & the Next Economy.

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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Chad Stewart. Take away key criteria for selecting the right format for the right content.

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