Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. How to Tell If You Need a Data Warehouse. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

MARCH 24, 2023

In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. Data-informed event planning. Association staff retention.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. How do we make sure work still gets done in our own teams and keep morale high? Membership survey.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

FEBRUARY 26, 2021

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. If your association fits any of the five scenarios described by Lowell Aplebaum, FASAE, CAE, in his recent post, it’s time to review your strategic plan. Tony Rossell, Marketing General, Inc. ).

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual event sponsors and exhibitors. Host: Cvent.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Reid All About it

MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. All events are online at Eastern Daylight Time unless otherwise noted. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

MAY 7, 2021

Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. When choosing marketing channels, visualize the curve. Credentialing on the blockchain.

Technology 370

Technology St. Louis Strategy Products 370

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DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. To start off, they look at how you can help chapters recover from (and prevent) financial mismanagement. How to Use Behavioral Economics to Build a Successful Monthly Giving Program.

LMS 221

LMS Software Revenue Cost 221

Reid All About it

JUNE 16, 2023

WBT Systems explains what associations need to know about launching a podcast and how a podcast can contribute to the success of your professional development programs. Event planning. Is your event planning to-do list still up to snuff? Event marketing. More info/register. More info/register.

Project 195

Project Tools Revenue Metro 195

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. We all know that and think we do it, but her examples show us how often we don’t. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

Blue Sky eLearn

JULY 24, 2019

Plus, events are one of the ways that your association can raise non-dues revenue. . There’s a lot riding on your association’s next event, so how can you get the most out of it? . Every event-planning team struggles with this question. Your association should encourage feedback on every event you host.

Tips 201

Tips Software Recruiting Recruitment 201

Reid All About it

APRIL 28, 2023

The weekly list of free educational events and resources for the association community… Credentialing programs. Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. Membership marketing has come a long way since I first started in associations.

DC 205

DC Recruiting Recruitment Washington 205

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JUNE 26, 2020

How the pandemic put a magnifying glass on sponsorships. How to run a Zoom cocktail party—and have better classes, conferences, and meetings too. Fri 6/26 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience). – Virtual Event Demo Days. Building Community for Your Virtual Event.

Montana 370

Montana Conference Content Education 370

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APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. CAE credit.

Education 195

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MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Event safety. During the last one, they introduced their event safety playbook full of tips and resources.

St. Louis 341

St. Louis Technology Strategy Conference 341

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OCTOBER 29, 2021

Achurch Consulting explains how to convince your board (or CEO) to adopt a flexible (remote or hybrid) work model. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. How is freelancing different from employment? Flexible work model. More info/register.

Revenue 195

Revenue Survey Leadership Education 195

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NOVEMBER 19, 2021

Timesaving tips, productivity checklists and useful templates from content marketing articles published in the last couple of years. Jodi Harris, Content Marketing Institute ). Seven predictions about the future of events from Marco Giberti, author of Reinventing Live: The Always-On Future of Events. . Quick hits.

Revenue 195

Revenue Technology Conference Education 195

Reid All About it

JUNE 19, 2020

Quick hits before we get to the list of this week’s free education: How to hold a cocktail party on Zoom—and have better classes, conferences and meetings too. How to Go Virtual (While Still Creating an Engaging Experience). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Video 221

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

MAY 29, 2020

They described it as “a drop-in forum that will bring business events professionals together for authentic connections and topical conversation” in a virtual format. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform.

San Diego 259

San Diego Strategy North Carolina Conference 259

Forj

APRIL 22, 2021

However, it’s important that you understand the parameters of their services, whether they’d be a valuable addition to your team, and how to find the ideal partner for you. This guide will help you decide whether partnering with a consultant is the right move for your association and how to choose the right team member when doing so.

LMS 172

LMS Course Price Team 172

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SEPTEMBER 25, 2020

The ASAE Communication Professionals Advisory Council requests your participation in a short, 11 question survey to help the community understand the challenges of planning virtual conference communications. WBT Systems explains how to help your virtual conference attendees continue their learning and networking experience.

Case Study 285

Case Study Content Montana Price 285

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MARCH 24, 2017

I’d like to think I’m a wise content marketer (but always learning) and I do have a sensible approach to SEO, much like Sonia Simone from Copyblogger who wrote this article. Sonia was the one who really hooked me on marketing, way back in my CBIA days. She made me realize how little I knew! A good teacher. 1 CAE credit.

North Carolina 150

North Carolina Technology Marketing Strategy 150

Association Success

JANUARY 14, 2020

They know how to be all-star volunteers. . You are more of an expert on many topics than you may think, and can offer up small chunks of time to prove your value to your industry and your organization,” says Pam Rosenberg , CAE, the Director of Education and Certification at the American Society of Plumbing Engineers.

Tips 107

Tips Committee Course Recruiting 107

Reid All About it

MARCH 15, 2019

Here’s a quick path to burnout: all the tedious tasks associated with certification processes , yuck, been there. Hear about strategies to make team members more effective, and make the planning workflow less stressful. They’re seeking more ROI as they compare the value of association sponsorships with other marketing opportunities.

DC 150

DC Washington Denver Sacramento 150

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FEBRUARY 17, 2017

DelCor’s Chris Ecker and Dan Lautman explain how to spoof-proof your organization’s incoming and outgoing emails. Is that how you feel too? Neil Pasricha has advice on how to read a lot more books this year. Top Trends in Experiential Marketing for 2017. Simple Ways to Use Technology to Improve Your Event.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

DelCor’s Chris Ecker and Dan Lautman explain how to spoof-proof your organization’s incoming and outgoing emails. Is that how you feel too? Neil Pasricha has advice on how to read a lot more books this year. Top Trends in Experiential Marketing for 2017. Simple Ways to Use Technology to Improve Your Event.

Charlotte 150

Charlotte DC Washington Newsletter 150

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DECEMBER 2, 2022

Check out the launch party information below (December 6)—it’s bound to be an informative and enjoyable event. Word-of-mouth marketing. But 62,000 people completed the course and earned a certificate. Virtual event planning template. Why create your own when EventMobi has already done it for you? Host: Fridays@4.

Tips 41

Tips Video Content Marketing 41

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FEBRUARY 10, 2023

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. You put a ton of effort into planning, promoting and hosting a conference, but once it’s over, you watch as attendees drift away. CMP credit.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

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MAY 22, 2020

Virtual event sponsors/exhibitors. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. How to Go Virtual (While Still Creating an Engaging Experience). Coronavirus Dialogue Series: Risk Management Planning.

Certificate 369

Certificate Revenue Conference North Carolina 369

Expo Logic

DECEMBER 27, 2019

As an event manager, it's up to you to curate an easy check-in process, one that ideally makes guests forget the more tedious logistics of attending a conference, camp or community event. How to Make On-Site Check-In Smooth and Effective. Event Planning Technology to Make Check-In Smoother.

Process 36

Process Tips Software Event Planning 36

Fonteva

DECEMBER 19, 2019

Using a data-driven approach, observe how your members engage with those experiences, including: Social media platforms. Email marketing. Live events. Consider measuring how often you gain and lose followers, level of post engagement, amount of profile tags or references, and which of your posts get the most attention.

Member Engagement 59

Member Engagement Strategy LMS Class 59

Association Adviser

JULY 28, 2016

Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), said face-to-face interaction with an association is still highly valuable for members. “In Certifications. Mentoring programs benefit members at all career stages. The value of face-to-face interaction.

millennials 60

millennials Arizona Communications Atlanta 60

Reid All About it

APRIL 10, 2020

Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content.

North Carolina 74

North Carolina Content Montana Social Media 74

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SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Learn the secrets of Coach Prime’s appeal to youth and how to employ similar tactics. 1 CAE credit.

Revenue 272

Revenue Innovation Education Tools 272

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APRIL 24, 2020

Explore how to host virtual meetings for your members that are as engaging as in-person meetings on an interactive platform like Zoom with groups from 13 – 300 participants. How to Go Virtual (While Still Creating an Engaging Experience). . – How to Go Virtual (While Still Creating an Engaging Experience). Host: When & How.

North Carolina 243

North Carolina Survey Strategy Conference 243

GrowthZone

MARCH 13, 2021

This article will help you compare and evaluate the best association management software currently on the market. . Select an AMS that will meet all of your organizational needs, such as: member database, email system, convenient billing and payment options, event planning, and website building. Maintain finances and accounting.

Software 148

Software Association Management Price Membership Management 148