Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

Strategy 52

Strategy Marketing How To LMS 52

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. to 1 p.m. –

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

JANUARY 12, 2024

The weekly list of free educational events and resources for the association community… Free education. They share sources of free education for association professionals , including niche membership organizations, events, webinars and podcasts for the association community. Scientific society events. Young member engagement.

LMS 266

LMS Education Member Engagement Revenue 266

Association Analytics

MAY 20, 2024

There are a few key data-driven strategies that can help to enhance an association’s financial outlook and member engagement including: Identifying Audiences – Effective non-dues revenue strategies begin with a deep understanding of your association’s audience. Is there an entirely new market you should explore?

Revenue 169

Revenue Milwaukee Case Study Price 169

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

AUGUST 11, 2023

The weekly list of free educational events and resources for the association community… Association community. I’ve always been an advocate of well-designed, interactive virtual events because many people don’t have the time or money to attend in-person events. Scientific society events. More info/register. Caputo, J.D.

Chicago 195

Chicago Certificate Marketing Content 195

YourMembership

MAY 22, 2015

It’s really what associations have been “about” for as long as they have existed, according to Leading Engagement from the Outside in: Become an Indispensable Partner in Your Members’ Success , a new whitepaper co-authored by Anna Caraveli, Ph.D If people keep renewing and buying more stuff, that means they’re engaged. 
.

Member Engagement 150

Member Engagement Case Study Certificate Leadership 150

Reid All About it

OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Content marketing. Conference/abstract management. Association deathwatch.

Revenue 256

Revenue Certificate Tools Innovation 256

EventMobi: Association Events

SEPTEMBER 21, 2023

That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter?

Strategy 130

Strategy Software Social Media Discount 130

Blue Sky eLearn

JULY 24, 2019

For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. Plus, events are one of the ways that your association can raise non-dues revenue. . Every event-planning team struggles with this question.

Tips 201

Tips Software Recruiting Recruitment 201

Membersuite

APRIL 13, 2023

Recruiting and retaining members at the same time is a lot of work and usually requires different tactics—but not always. With content marketing, you can achieve these two goals simultaneously. Content marketing is a time-saver too. Share member stories about overcoming career challenges.

Content 93

Content Marketing Social Media Video 93

Nimble AMS

MAY 13, 2022

When young professionals join your organization and meet their professional or personal goals, it maximizes member engagement, accelerating your own association goals. Here are five member benefits early careerists will seek at any association: ? ? . Education programs. Volunteering. Networking opportunities ?.

millennials 113

millennials Certificate Member Engagement Tips 113

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. Open Space events. Watch how the members of the International Bridge Tunnel & Turnpike Association used the Open Space concept at a recent meeting —and hear why loved it. Curated reading lists are the best, right?

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Another is persuading members to make time for association engagement.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

JUNE 18, 2021

The weekly list of free educational events and resources for the association community…. Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Good advice never goes out of style. More info/register.

LMS 369

LMS Certificate America Committee 369

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JULY 31, 2020

The weekly list of free educational events and resources for the association community… Economic outlook for associations. Please consider participating in Marketing General Inc.’s Event planners did it. Virtual event sponsorships. Virtual event tips. Here are the educational events scheduled for next week.

Montana 362

Montana Revenue Innovation Case Study 362

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. If it intrigues you, check it out—12 CAE credits too.

Survey 256

Survey Project Strategy Education 256

Fonteva

DECEMBER 19, 2019

That’s why it’s important that your association actively works hard to keep members coming back year after year, offering value through opportunities and events that can’t be found otherwise. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

Reid All About it

AUGUST 18, 2023

The weekly list of free educational events and resources for the association community… Love. In these standalone short programs, member instructors introduce skills, practices, or hobbies to fellow members. Create buzz around your event with a silent auction. Love will keep us together… Education programs.

Certificate 195

Certificate Education Revenue Marketing 195

Reid All About it

JUNE 11, 2021

The weekly list of free educational events and resources for the association community…. If members are burnt out on virtual everything, how do you convince them to make time for online education? Event budgets. Because of new safety-related expenses for in-person events, your old event budget templates are of no use to you now.

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

MARCH 1, 2024

The weekly list of free educational events and resources for the association community… Education programs. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Member expectations. Advertising. Mon 3/4 at 8 a.m.

Education 256

Education New Hampshire Tips Technology 256

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

DECEMBER 8, 2023

The weekly list of free educational events and resources for the association community… Mental health. People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Member retention. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

MAY 7, 2021

The weekly list of free educational events and resources for the association community…. Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. I hope associations see the potential in continuing to offer virtual events. Marketing must-haves.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Member engagement. Inclusive marketing. Virtual conferences.

Montana 350

Montana Certificate Conference Content 350

Reid All About it

JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Online learner engagement. Here are the educational events scheduled for next week.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. Virtual event sponsors and exhibitors.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Reid All About it

MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. Newsletters.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MAY 5, 2023

The weekly list of free educational events and resources for the association community… Meaningful meetings. Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Amanda Kaiser describes how virtual connections can ease attendees’ anxiety about going to in-person events.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

NOVEMBER 29, 2019

The weekly list of free educational events and resources for the association community… Will I see you at ASAE TEC next week? Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. Join AWTC for our biggest event of the year. 1 CAE credit.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

JULY 2, 2021

The weekly list of free educational events and resources for the association community…. This week, they discuss peer advisory groups for association members who want to learn from and with each other. Supplier members. Hybrid events. I can’t imagine any benefit to simultaneous digital and in-person events.

Technology 370

Technology Strategy System Education 370

Reid All About it

NOVEMBER 26, 2021

The weekly list of free educational events and resources for the association community…. Event experience mapping. Event Farm shares this Maya Angelou quote in their guide to event experience mapping , an essential technique for planning an event that will hit your attendees’ sweet spot and deliver your desired business outcomes.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Reid All About it

MAY 21, 2021

The weekly list of free educational events and resources for the association community…. They make an argument for adding smaller, niche virtual conferences to your event lineup. Here are the educational events scheduled for next week. Host: Brandt Krueger, founder Event Technology Consulting. Niche conferences.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

MARCH 12, 2021

The weekly list of free educational events and resources for the association community…. 14 fun and creative webinar and event formats—you might find a new idea here. Here are the educational events scheduled for next week. EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Quick hits.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Implementing modern technology is a fantastic first step to boosting member engagement, but your association shouldn’t stop there.

Leadership 118

Leadership FAQ Member Engagement Social Media 118