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5 Tips to Create Better Content for Your Association Website

MemberClicks

High-quality web content engages current members, helps recruit new ones, and enhances your organization’s brand and reputation. Or, you might set benchmarks, such as running metrics reports every month for six months, to see the impact of your new and improved content. Emphasize member appreciation.

Content 52
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14 Non-Dues Revenue Tips for Associations Big and Small

MemberClicks

Non-dues revenue typically comes from two sources: Internal: Charging your members additional fees for added resources, opportunities, or products, such as conference fees, professional certifications, or branded merchandise. A big plus: it can also help with your recruitment efforts. Offer certifications or accreditation programs.

Revenue 98
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Association Brain Food Weekly: 4.30.21

Reid All About it

McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Education 354
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Association Brain Food Weekly: 9.25.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Online fundraising’s broader reach also brings increased registration and reporting requirements. 1 CAE ethics credit.

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Association Brain Food Weekly: 4.23.21

Reid All About it

Participants get the first look at the report in July. Is it a certificate program or a certification? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The survey closes Friday, April 30. Spring cleaning association-style. Fri 4/23 at 3:45 p.m. – What is the CAE?

Revenue 370
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Association Brain Food Weekly: 9.11.20

Reid All About it

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Board diversity. Burning Man FOMO. Where are the pitfalls?

LMS 329
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Association Brain Food Weekly: 10.15.21

Reid All About it

FĂ­onta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Not much to report because I kept it simple before and upon my return from vacation. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Get on board! Membership strategies. 1 CAE credit.

Revenue 195