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AUGUST 11, 2023

Community Marketing Supports Growth (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Host: Certification Network Group (CNG) Wed 8/16 from 11 a.m.

Chicago 195

Chicago Certificate Marketing Content 195

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AUGUST 18, 2023

James Young at Product Community describes three fictitious associations on different tracks for the future —one’s traditional, one’s striving and one’s innovative. Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape. Which is yours?

Certificate 195

Certificate Education Revenue Marketing 195

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JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register.

LMS 369

LMS Certificate America Committee 369

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JUNE 25, 2021

Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. Amanda Milligan, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Ed Salvato, LGBTQ marketing specialist.

LMS 361

LMS Revenue Tips America 361

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MARCH 24, 2023

In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. They explain how to use AMS data for planning and marketing events. Sponsorship strategy.

Revenue 227

Revenue Chicago Leadership Education 227

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

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SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

LMS 256

LMS Revenue Arlington Education 256

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JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. –

Atlanta 195

Atlanta millennials Price Technology 195

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JANUARY 12, 2024

The 5 Steps to a Successful Marketing Plan (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Education Member Engagement Revenue 266

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Advancing (and Adapting) Innovation Amid Uncertainty – A CEO Dialogue.

Innovation 359

Innovation Las Vegas Communications Education 359

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

Marketing 52

Marketing Mooc Course Education 52

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Remote work models.

San Diego 370

San Diego Price Strategy Education 370

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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Before it’s too late, establish a daily oral hygiene habit that includes flossing and purple Listerine, or pay the price. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m.

Chicago 205

Chicago Education Certificate Revenue 205

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JANUARY 8, 2021

Virtual conference pricing. At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. This case study will help you make an effective argument for appropriate pricing. Jodi Harris, Content Marketing Institute ). Amy Gitchell, Marketing Specialist, GrowthZone AMS.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Certificate 369

Certificate Revenue Conference North Carolina 369

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NOVEMBER 5, 2021

Education pricing. Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living. Dominic Price, Atlassian ). Publications: How are Societies Approaching Innovation and Revenue Diversification? A willingness to change is not enough, that’s where the growth mindset comes in.

Survey 195

Survey Revenue Price Team 195

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. No plan, no progress.

Chicago 200

Chicago Newsletter Mooc Education 200

WBT Systems

FEBRUARY 20, 2018

When an organization has limited resources, you can’t afford to invest time and money into educational programs—online courses, certifications, or conferences—that no longer meet the needs of your target audiences. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated.

Education 161

Education How To Certificate Committee 161

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FEBRUARY 19, 2021

MemberSuite explains why the demand is growing for certificate and certification programs and points out the difference between the two. I love Marketing General Inc.’s AMS experts will be showcasing platforms and sharing their knowledge with the association market. Host: American Marketing Association. Quick hits.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

.orgSource

DECEMBER 26, 2022

Sparking Innovation. Speakers at the Innovation Summit on June 9 offered inspiration to any leader whose imagination needed a recharge after a long winter. Once associations had an automatic corner on their markets. She explained how to use Blue Ocean Strategy to give your organization the edge in crowded digital markets.

Technology 88

Technology Review Innovation Library 88

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OCTOBER 16, 2020

Frugal innovation. Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! WBT Systems describes 12 essentials for frugal innovation , the only kind your budget probably allows. Virtual conference pricing.

Indiana 221

Indiana Review Education Conference 221

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SEPTEMBER 22, 2023

Embracing AI in Events: Navigating Opportunities and Challenges Learn about the innovative applications of AI that are redefining attendee engagement, boosting event efficiency, and elevating overall experiences. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat.

LMS 266

LMS Revenue Education Strategy 266

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Forj

DECEMBER 29, 2017

We use our knowledge of practical use cases to put the media and marketing hype in perspective. Innovation Trigger. The concept of distributed ledgers has usefulness outside of its thriving use in financial transactions and currency speculation, and it is actively triggering innovation in healthcare IT.

elearning predictions 150

elearning predictions Mooc LMS Price 150

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AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Partner together to develop opportunities for them to bring their expertise to your members—for a price, of course. Associations are leaving data on the table —rich, valuable data, says Amanda Kaiser.

Montana 369

Montana Conference Education Tennessee 369

Higher Logic

MAY 29, 2020

The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners.

Social Media 254

Social Media Tools Member Engagement Revenue 254

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APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Innovative Remote Workplace.

Revenue 363

Revenue Strategy Team Content 363

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DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Raising sponsorship prices. Amen, brother.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

YourMembership

AUGUST 15, 2016

Programmatic advertising, for example, is an innovative non-dues revenue opportunity for associations, which leapfrogs the traditional means of advertising and buyer’s guides. The mission was to drive its strategic use of data, furthering the content associations provide to members and the market, and to increase visibility of sponsors.

Certificate 150

Certificate Price Revenue LMS 150

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DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

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JANUARY 14, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Discover the tools you need to combat burnout on your marketing team and build a healthy and productive working environment.

Team 195

Team Technology Certificate Revenue 195

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JULY 10, 2020

They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 1 CMP credit.

Montana 365

Montana Content Price Strategy 365

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SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO.

LMS 329

LMS Montana Revenue Price 329

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MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. The Online News Association is turning their conference into a virtual “ global journalism innovation festival.” Intriguing. Virtual conference of the week. Mon 6/1 at 12 p.m.

San Diego 259

San Diego Strategy Conference North Carolina 259

WBT Systems

NOVEMBER 15, 2016

“Harley Davidson bikes are twice the price of the same exact Honda bike but will outsell it 13-1 because of community” – Ken Schmidt #HLSF16. We have also posted in the past about how to successfully market your association learning management system to appeal to members and potential members.

Learning Management System 150

Learning Management System LMS Certificate System 150

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NOVEMBER 6, 2020

Innovation and membership growth. MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. MemberSuite digs into that finding and explains how to create a culture of innovation that delivers real membership value. Accessible virtual events.

Learning Management System 285

Learning Management System Education Communications Technology 285

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APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Is it a certificate program or a certification? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Revenue 370

Revenue Strategy Content Education 370