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Association Brain Food: 2.2.24

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If your association is looking for a sure-fire way to attract young professionals, TopClass LMS has the answer: early-career microcredentials. Member connections. At Sidecar, Amanda Kaiser and Amith Nagarajan describe another approach to helping members connect with each other: AI matching. Print magazines. Generation Z.

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Association Brain Food: 1.12.24

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If you’re a regular reader of Association Brain Food, this post from TopClass LMS will be familiar ground for you. ExOrdo shares key findings from their interviews with 27 scholarly societies about event goals, programs and challenges. Young member engagement. Member mobile app. Scientific society events.

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Association Brain Food: 2.9.24

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TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Online experiences. It’s encouraging to see associations willing to explore new ways to gather members together on online platforms.

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Association Brain Food: 4.5.24

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TopClass LMS explains how to differentiate and add value to your association’s education programs by building a human touch into them. One is the difficulty of proving the value of membership to members and prospects. Another is persuading members to make time for association engagement. 2024 membership pains.

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Association Brain Food: 11.10.23

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I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. If you’re feeling nostalgic about ASAE TEC, a new online event, People Powering Tech on December 14 from 10:30 a.m. Intentional learning.

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Association Brain Food Weekly: 6.25.21

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Online learning. Since everyone went virtual over the past year, the competition has heated up in the online learning marketplace. WBT Systems suggests a baker’s dozen ways to differentiate your online learning programs from the competition. Virtual conference pricing. Virtual expo. Exhibitors.

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Association Brain Food: 9.22.23

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TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Both groups need to know how your association could fit into their educational plans, either by serving as an alternative to college or supplementing what they learn there. Gen Z education. More info/register.

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