WBT Systems

MAY 23, 2017

Learning is part of their character and they seek it out wherever they can find it by: Reading blogs, articles, reports, tip sheets, white papers, ebooks, and books. They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education. Watching videos.

How To 210

How To LMS Tips Class 210

Nimble AMS

FEBRUARY 3, 2022

You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. Member portals: Allow members to manage their membership online, track certificates, event registrations and more. An AMS might include the following.

Tools 140

Tools Software System Library 140

Aaron Wolowiec

DECEMBER 13, 2012

This likely includes face-to-face programs, digital learning, other meetings and events, and any certification, accreditation or licensure programs. Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb. Program outlines/white papers.

Content 100

Content Newsletter Social Media Case Study 100

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. What can we do to fill that gap?’”.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Associations Now

SEPTEMBER 12, 2016

Associations have the infrastructure to help remake the education industry, according to a new white paper. In the paper, they point to a handful of associations that have ramped up and broadened their education efforts. What’s lacking is the will to promote that fact. But what if they already are?

Education 40

Education Maryland Ohio Certificate 40

Reid All About it

DECEMBER 2, 2022

Word-of-mouth marketing. But 62,000 people completed the course and earned a certificate. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. How to Drive Pipeline with an On-Demand Webinar Strategy. More info/register.

Tips 41

Tips Video Content Marketing 41

Associations Now

JUNE 26, 2017

Expansion is still worth it, but be careful about your strategy. Emily Bratcher’s report last week on a global certification launched by the National Association of Insurance and Finance Advisors spotlights one example of that trend.) When it comes to going global, associations these days might feel pulled in two directions.

United States 40

United States Proposal Certificate Report 40

SCD Group

AUGUST 13, 2012

30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. 5 Building integrated marketing plans is a must to effectively mix new and traditional.

Tips 40

Tips Marketing Social Media Tools 40

Membership Marketing

APRIL 22, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. In our 2011 Membership Marketing Benchmarking research, we again asked where email was used in the marketing process. The 2010 U.S.

Marketing 40

Marketing Price Survey Recruiting 40

High Context

FEBRUARY 27, 2009

Thoughts On Strategy: If you can’t innovate now… If you are unable to innovate your web presence now you never will. The economy is hitting meeting revenue hard in some sectors while programs such as certifications and distance learning are booming for the same organizations. market in a significant way.

Strategy 40

Strategy Report Social Media Revenue 40

Nimble AMS

JULY 22, 2022

This highlights an opportunity for your association to improve your content marketing model and determine the best mix of free, gated, and paid content for your constituents. . Why your association needs to develop a content marketing model. Gated content. Learn more. Watch now.

Content 125

Content Marketing How To LMS 125

Reid All About it

OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Peruse this checklist to find out. Ann Handley, Emma ). David Nield, Wired ).

North Carolina 34

North Carolina Education Project Communications 34

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?

Member Engagement 60

Member Engagement Products America Marketing 60

Membership Marketing

AUGUST 4, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. This can be defined as specific markets or market segments. Speaking Engagements. Tony Rossell. at Thursday, August 04, 2011.

Price 40

Price Survey Analysis Marketing 40

Membership Marketing

APRIL 10, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. • Acquire or maintain a certification (22%). Membership Marketing Benchmarking Report. Speaking Engagements. My Background.

Products 40

Products Survey Social Media Price 40

Leading Learning

APRIL 9, 2020

Or vice-versa—we may believe our learners can achieve anything but think it impossible to ramp up our digital marketing savvy. As learning business professionals, we must be careful how we use extrinsic motivators—whether praise, a digital badge, or a certification designation. What are your biggest challenges with marketing?”

Course 52

Course Resources Education Process 52

Expo Logic

DECEMBER 27, 2019

Green event planning is often discussed side by side with green meetings, which are smaller, singular events coordinated with the same environmental awareness strategies. Event marketing and promotion. These printed materials are useful, yet are one of the largest contributors to event paper waste. Event Marketing and Promotion.

Event Planning 36

Event Planning Certificate Conference Tips 36