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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. 1 CAE credit. More info/register. 1 CAE credit. . – It promotes collaboration and teamwork. More info/register.

Chicago 205

Chicago Education Certificate Revenue 205

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. shares 15 ways to improve your newsletter content and delivery. Location: Chicago IL. Learning business. Newsletters.

Chicago 200

Chicago Newsletter Mooc Education 200

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JULY 7, 2023

Check out the content lineup if you haven’t already. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Hear about newsletter best practices to increase engagement and curate outside content.

Tools 195

Tools Education Newsletter Chicago 195

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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Take away key criteria for selecting the right format for the right content. Digital Marketing & Product Innovation Manager, and Danny Pace, Services Product Manager, Skyline Exhibits.

LMS 243

LMS Software Chicago Washington 243

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JULY 14, 2017

WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. The Next Marketing Department. Hear the findings of the ASAE Marketing Council’s research effort on the changing marketing landscape. Tue 7/18 at 12 p.m. –

Chicago 166

Chicago Minnesota DC Process 166

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JUNE 2, 2017

If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. Check out their series of posts about content hubs. Location: Chicago IL.

Raleigh 150

Raleigh Chicago DC Washington 150

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APRIL 19, 2019

The weekly list of free educational events and resources for the association community… If you haven’t already, you must read New Member Engagement Study , a collaboration between Kaiser Insights, Dynamic Benchmarking, 12 research partners and 160 association professionals. Member Engagement Scoring. 4 CAE credits.

DC 170

DC Washington Chicago LMS 170

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NOVEMBER 26, 2021

How the Pandemic Has Reshaped Digital Work and Content. Marketers plan to produce more digital assets in 2022 than any other year. But the same drivers fueling the creation of more digital assets make it harder than ever to collaborate on content creation and manage digital assets. Host: American Marketing Association.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

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JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. What is the current state and the future outlook for content ownership and intellectual property for AI-generated content? Another finding from the Freeman survey: people are registering much later for events.

Project 195

Project Tools Revenue Metro 195

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AUGUST 30, 2019

MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. Subscribe to Rob Walker’s The Art of Noticing Besides his usual great content, he’s been sharing quite a few interesting icebreakers lately. ( How to survive content by committee. Rusty Weston, Content Marketing Institute ).

Chicago 34

Chicago DC Analysis Content 34

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FEBRUARY 2, 2018

The weekly list of free educational events for the association community… Amanda Kaiser (aka Smooth The Path) and Dynamic Benchmarking just published the New Member Engagement Study. CST – Chapter Roundtable in Chicago IL. and how to get the right statistics to prevent national and chapter level members from leaving.

Chicago 93

Chicago Nashville DC eBook 93

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OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Marci Thompson, Vice President, Knowledge and Professional Development, Society for Marketing Professional Services. Digital Marketing: Research. For many organizations, digital marketing is a new undertaking.

LMS 150

LMS millennials Blended Learning System 150

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SEPTEMBER 6, 2019

CDT – Partnership Professionals Network Idea Exchange (Chicago IL). Location: Chicago IL. Balancing Educational Content & Fulfilling Sponsor Expectations. Many associations struggle to identify additional sources of revenue and content for their members. In one word, CONTENT. Location: Chicago IL.

Chicago 37

Chicago LMS New York Content 37

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JULY 5, 2019

Hosts: Billhighway and Mariner Management & Marketing. Presenters: Jocelyn Pysarchuk, Senior Director of Knowledge Transfer, and Kristin Taylor, Strategist, Communications & Content, American Massage Therapy Association. Association Content Strategies for a Changing World Research Report. Join the Content Forum.

North Carolina 34

North Carolina Chicago Washington Handbook 34

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MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Jamie Notter, Propel ) Five ways thought leadership content drives higher search rankings. We need a new roadmap to engage members now and in the future. More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

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OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Instructor-led education.

Blended Learning 41

Blended Learning Education Video Conference 41

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JULY 20, 2018

The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Host: Marketing General, Inc. Presenters: Tony Rossell, Senior Vice President, and Matt Kerr, Research Manager, Marketing General, Inc. 1 CAE credit. Host: rasa.io.

LMS 30

LMS DC Washington Chicago 30

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APRIL 20, 2018

Anna Ruth Williams explains why thought leadership content works —and she has eight statistics to back up her argument. I know this is a self-serving share, but, seriously, thought leadership content is all about being a valuable resource, establishing authority and trust, and developing relationships with your target audience. .

Social Media 37

Social Media Chicago Tools Washington 37

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AUGUST 31, 2018

Jimmy Daly at Animalz writes about five content marketing power laws that will help you reach your marketing (and business) goals. A few quick hits before we get to this week’s list of free webinars: Why listening to members is crucial to becoming an indispensable part of their lives. More info/register. Thu 9/6 at 3 p.m.

Chicago 37

Chicago LMS Washington Tools 37

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JUNE 1, 2018

If your content marketing isn’t producing the results you expected , you may need to address one of the five issues described by TechHQ. I’ve seen companies struggle because of #4: they don’t create a marketing ecosystem around their content. Rethink your marketing and PR tactics: 53% of journalists in the U.S.

Puerto Rico 30

Puerto Rico Chicago Tools Washington 30

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SEPTEMBER 21, 2018

A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. Your annual conference is a flagship event featuring content you’d love to endure throughout the year. Explore new strategies to engage your audience with video. Articulate ).

North Carolina 34

North Carolina DC Washington New York 34

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APRIL 13, 2018

The weekly list of free educational events and resources for the association community… NAIOP’s mentoring program engages chapter members of all ages —and what association with chapters wouldn’t want to have something like that? Does your email marketing program deliver the way you want it to? Host: Marketing General Inc.

DC 30

DC Washington Revenue Chicago 30

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DECEMBER 4, 2020

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. CAE credits.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

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NOVEMBER 9, 2018

While we’re on the topic of Creative Commons images, the Art Institute of Chicago opened up their collection. MemberSuite shares the many different ways your association can collect and update member data throughout the membership journey. Learn three ways you can use Google to attract and engage more members.

Chicago 174

Chicago DC Washington Software 174

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FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Community manager survey.

San Diego 370

San Diego Price Strategy Education 370

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MARCH 20, 2020

As the new COVID-19 reality descended upon us, Lowell Aplebaum was in Chicago to facilitate a strategy session. Get answers to any questions you have, from re-purposing content to meet the needs of your learners to translating your on-site experience to an online platform. Host: Content Forum. Virtual strategy meetings.

North Carolina 221

North Carolina Technology Strategy Revenue 221

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MAY 26, 2017

Learn what questions you must ask event tech salespeople, when to think about switching providers, where to look for unbiased platform reviews, and why the event tech market is poised for big changes. Presenter: David Epstein, marketing director, Bizzabo. Host: American Marketing Association. More info/register. Host: Bizzabo.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

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NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Marketing Trends to Watch for in 2019. Location: Chicago IL.

Chicago 38

Chicago DC Tools Content 38

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OCTOBER 26, 2018

Your conference needs a content hub to entice customers and prospects. How Your Organization Can Use AI to Increase Member Engagement Right Now. Associations excel at engaging members deeply over the course of two or three days, once a year, hosting meetings and providing extensive educational programming.

DC 34

DC Washington Chicago LMS 34

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FEBRUARY 23, 2018

The weekly list of free educational events and resources for the association community… Content is everywhere and a good deal of it is crap. Over at Spin Sucks, you can learn a few ways to ensure your content stands out in the stream of mediocracy. Find out how AI can be easily leveraged in your communications with members.

DC 79

DC Washington LMS Social Media 79

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SEPTEMBER 7, 2018

A few quick hits before we get to this week’s list of free webinars: Seven tactics for listening to your members—the key to member engagement. Still not sure how inbound marketing could work for your association? Here’s another explanation of how to use inbound marketing for member recruitment. 1 CMP credit.

DC 30

DC Washington Chicago Tools 30

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FEBRUARY 24, 2023

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. So OSPE built a methodical, multi-year, value-proposition marketing strategy to improve membership growth. AMS implementation.

Certificate 39

Certificate Innovation Education Process 39