Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. Someone who fills out a form to download content is NOT a lead. They’re interested in the content, that’s it. Instead, nurture them with related content. Don’t have a salesperson call them. Technology decisions.

Technology 195

Technology Chicago Education System 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. shares 15 ways to improve your newsletter content and delivery.

Chicago 200

Chicago Newsletter Mooc Education 200

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FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). Discuss options for measuring outcomes and full-circle marketing to tell the hero story of your education programs. Presenter: Mark Bornstein, VP of Content Marketing, ON24.

Chicago 243

Chicago Baltimore Education Content 243

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JULY 7, 2023

Check out the content lineup if you haven’t already. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Hear about newsletter best practices to increase engagement and curate outside content.

Tools 195

Tools Education Newsletter Chicago 195

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Location: Chicago IL. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. 1 CAE credit. More info/register. 1 CAE credit. More info/register.

Chicago 205

Chicago Education Certificate Revenue 205

Associations Now

DECEMBER 11, 2015

Content marketing isn’t just for recruiting, retaining, and engaging members. The latest issue of Associations Now features an article on why associations need to create a strategic marketing plan and how they can go about doing so. Some How-Tos of Content Marketing. It’s content that informs.

Content 40

Content Marketing Chicago United States 40

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Take away key criteria for selecting the right format for the right content. Digital Marketing & Product Innovation Manager, and Danny Pace, Services Product Manager, Skyline Exhibits.

LMS 243

LMS Software Chicago Washington 243

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JANUARY 3, 2020

Just one quick hit this week because I haven’t been reading much beyond fiction lately: 20 great books for content marketers published in 2019 (and one in 2020). Ann Gynn, Content Marketing Institute ). CST – The Pros and Cons of Having Corporate Partners (Chicago, IL). Location: Chicago IL. CAE credits.

Chicago 259

Chicago New Jersey Arlington Committee 259

GlowGlobally

JULY 9, 2009

Market & Biz Plan. MCI Launches E-Learning Services for Non-US Market » Jul. Emerging Market Strategy Seminars – Chicago and DC in August. Categories: MARCOM , Market & Bus Planning , Meetings , Product Mgmt. Membership. Public Affairs. by Peter Turner.

Chicago 60

Chicago DC Strategy Marketing 60

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JULY 14, 2017

WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. The Next Marketing Department. Hear the findings of the ASAE Marketing Council’s research effort on the changing marketing landscape. Tue 7/18 at 12 p.m. –

Chicago 166

Chicago Minnesota DC Process 166

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. Our research resulted in two books dedicated to positioning executives for success in digital markets. Pendo, Founding Member of Chicago Law Partners, LLC. Navigate Industry 4.0

Revenue 88

Revenue Chicago Leadership Content 88

Reid All About it

DECEMBER 22, 2017

Discover how you can showcase your association’s successful membership, marketing and communications campaigns by submitting an application for ASAE’s annual Gold Circle Awards. CST – Chapter Roundtable in Chicago IL. Location: Chicago IL. – Structured Content- A Marketer’s Secret Weapon. Host: PCMA.

Nashville 153

Nashville Chicago DC Maine 153

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SEPTEMBER 22, 2017

Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program. Maximizing Lead Gen: Why B2B Webinars Earn High Grades in Marketing Playbook. Learn about the increasing use and success of marketing webinars.

North Carolina 222

North Carolina Arlington DC Washington 222

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JANUARY 25, 2019

WBT Systems explains what you really need to think about when developing and marketing education for all generations. Some quick hits before we get to the list of next week’s free webinars: More calendar talk: why your association should use a content calendar in 2019. Branded Entertainment and Content Storytelling (Association Chat).

Chicago 170

Chicago DC Content Washington 170

.orgSource

OCTOBER 31, 2023

Leadership, or how to navigate fast-moving digital markets and we’ll be sharing what we learned. Nonprofit attorney Kimberly Pendo, a founding member of Chicago Law Partners, is going to discuss the issues we all need to understand. A contemporary look can be fast-to-market and meet all of the essential needs.

Chicago 110

Chicago Innovation Revenue Certificate 110

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Central – Component Relations Chicago Roadshow with Billhighway (Chicago). Location: Chicago IL. John Haydon, digital marketing expert for nonprofits and charities.

Los Angeles 158

Los Angeles Chicago North Carolina America 158

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JUNE 2, 2017

If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Check out their series of posts about content hubs. Wed/Thu June 7-8 – AMS Fest in Chicago.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

AUGUST 4, 2017

After the AMS Fest in Chicago, I gathered my thoughts about the future of the AMS in a guest post for ReviewMyAMS. Right now it’s helping SaaS marketers determine who their next best customer might be, but its founder imagines all kinds of potential uses. CDT – Chapter Roundtable (Chicago IL). Location: Chicago IL.

Chicago 150

Chicago Massachusetts LMS Guidelines 150

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Central – Component Relations Chicago Roadshow with Billhighway (Chicago). Location: Chicago IL. John Haydon, digital marketing expert for nonprofits and charities.

Los Angeles 150

Los Angeles North Carolina Chicago America 150

Reid All About it

APRIL 21, 2017

Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department. CDT – Billhighway Chapter Roundtable (Chicago). Location: Chicago. Tue 4/25 at 12 p.m. CAE credits.

DC 170

DC Chicago Washington Learning Management System 170

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SEPTEMBER 29, 2017

As a content marketing writer, I love it when the sales and marketing teams collaborate on content ideas. The content marketing agency Imagination shares how you can (and why you should) get the sales team involved in the content development process. CDT – Chapter Roundtable (Chicago IL).

Arlington 150

Arlington DC Washington Chicago 150

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JANUARY 5, 2018

Discover how you can showcase your association’s successful membership, marketing and communications campaigns by submitting an application for ASAE’s annual Gold Circle Awards. CST – Chapter Roundtable in Chicago IL. Location: Chicago IL. Anna Toon, product marketing manager for careers & education, Community Brands.

Nashville 150

Nashville eBook DC Chicago 150

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JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fridays@4 Speaker: Carolyn Nopar, former Chief Development Officer for the YWCA Metro Chicago and Director of Development & Communications for Family Focus Mon 6/26 at 8 a.m. Event apps. More info/register.

Metro 195

Metro Strategy Technology Marketing 195

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DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. CST – Chapter Roundtable (Chicago). Location: Chicago IL. Presenter: Jill Andreu, Vice President of Content and Strategic Partnerships, Naylor Association Solutions. – 10 Tips for Creating Great Webinar Content.

North Carolina 158

North Carolina Chicago Washington DC 158

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NOVEMBER 24, 2017

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Using Content to Communicate Your Association’s Value. Content Strategies That Elevate Your Learning Presence. .

Chicago 150

Chicago Recruiting Recruitment Video 150

Reid All About it

JUNE 30, 2017

LMS provider WBT Systems explains how to plan and market an online learning challenge that creates industry buzz and momentum for further learning. Learn how a podcast works and how to get started, the required technology and best practices, and marketing tactics to drive participation and build a following. 1 CAE credit. 1 CMP credit.

Chicago 153

Chicago DC Washington LMS 153

Associations Now

MARCH 7, 2014

cities and states are getting creative when it comes to how they market themselves. cities and states are getting creative when it comes to how they market themselves to attract new leisure and business travelers as well as meetings and conventions. “[Chicago] is a taste-making place in the world. . More and more U.S.

Chicago 40

Chicago Marketing Iowa California 40

Reid All About it

SEPTEMBER 28, 2018

The weekly list of free educational events and resources for the association community… We’re seeing “an influx of spending and a massive increase in content creation, but a lack of content marketing strategy,” says Jimmy Daly. Don’t publish content just for the sake of content. Location: Chicago IL.

DC 170

DC Chicago Washington Video 170

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JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Make Your Marketing Technology Resolutions for 2018. Five-Steps to a CME Digital Content Strategy. Sourabh Kothari, DES, Director of Advocacy, Brand and Content, Signifyd. Keep learning! Tue 1/30 at 12 p.m.

DC 225

DC Washington millennials Chicago 225

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. CST – Chapter Roundtable in Chicago IL. 1 CAE credit.

DC 122

DC Chicago millennials Washington 122

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SEPTEMBER 8, 2017

Another must read: McKinley Advisors provides a detailed checklist of sorts to see if your association has adapted to the new marketing reality. Mon 9/11 at 12 p.m.* – 10 Data Management Tips to Boost Marketing. Host: Gather Content. Presenter: Ellen de Vries, content strategist, Clearleft. Location: Chicago.

DC 153

DC Chicago Washington Project 153

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NOVEMBER 26, 2021

How the Pandemic Has Reshaped Digital Work and Content. Marketers plan to produce more digital assets in 2022 than any other year. But the same drivers fueling the creation of more digital assets make it harder than ever to collaborate on content creation and manage digital assets. Host: American Marketing Association.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Associations Now

JULY 14, 2019

Use both traditional and unconventional meeting spaces to provide attendees with educational content, networking opportunities & unique experiences. The Content Marketing Institute hosts its annual meeting—Content Marketing World—in Cleveland, Ohio, hometown of its founder Joe Pulizzi , every year in September.

Cleveland 98

Cleveland Ohio Chicago New York 98

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FEBRUARY 1, 2019

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more. From Hollywood to Silicon Valley: Bridging Content and Technology (Association Chat).

Certificate 107

Certificate Chicago DC Washington 107

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. What is the current state and the future outlook for content ownership and intellectual property for AI-generated content? Another finding from the Freeman survey: people are registering much later for events.

Project 195

Project Tools Revenue Metro 195

Reid All About it

MARCH 31, 2011

.” Brian believed they couldn’t do that until they had a open community website generating solid content. What if you did your research, filled your community with valuable content, marketed it in all the right places and your members are still MIA? Making Your Community a Good Habit. See, it works!

Raleigh 150

Raleigh Case Study Chicago Social Media 150