Spark Consulting
FEBRUARY 25, 2016
People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions. We value committee service, so we give it a high score. People talked about scoring systems. People talked about rewards for engagement.
Eric Lanke
MAY 22, 2017
Spark Consulting is out with another white paper -- this one on the sometimes challenging topic of diversity and inclusion -- and it's another thought-provoking read for association CEOs. Getting more women onto the leadership track became a compelling priority for our Nominating Committee, work that clearly continues to this day.
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Associations Now
APRIL 5, 2017
And if you’re an association executive, you probably follow #AssnChat or #MembershipHack , which can often lead you to tips for recruiting, retaining, and engaging members. Volunteering doesn’t have to be on a committee or board. A good example might be serving as a content reviewer for a white paper. Micro jobs.
Eric Lanke
JUNE 10, 2013
They don''t want to assume a traditional committee leadership role. Our task force will investigate and discuss the issue for a while, and when we feel we’ve learned something, we’ll author a white paper on it, summarizing our findings, which the association can share with the rest of the membership."
Aaron Wolowiec
JULY 18, 2012
You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. You’ve not slept in days. Aggregate social media content.
Associations Now
JULY 18, 2016
Working from research and interviews of 25 association leaders, West recently wrote “ Creating and Sustaining a Strategic Board ,” a white paper that highlights the values of assisting a board to achieve this goal. He suggests you: Consider your volunteer recruitment process. Confirm your leadership.
Associations Now
MAY 17, 2017
The biggest takeaway for membership teams: As you work to recruit, retain, and engage members, always be thinking about D+I. After the conference I spoke to Engel, who co-authored a white paper with Marts [PDF]. Target member recruitment to underrepresented groups.
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