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Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Why segment your member communications? Chapter affiliation.

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Association Brain Food: 5.12.23

Reid All About it

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Organizer: Association Women Technology Champions Tue 5/16 at 12 p.m.

Chicago 200
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Association Brain Food Weekly: 11.20.20

Reid All About it

Fri 11/20 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.

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Association Brain Food Weekly: 7.31.20

Reid All About it

The weekly list of free educational events and resources for the association community… Economic outlook for associations. Please consider participating in Marketing General Inc.’s The results will help our community better understand how associations are adapting to change and preparing for the future. *All 1 CMP credit.

Montana 362
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Stronger by Association: Communications Audits and Digital Media.

AMR Management Services

Communications Audits and Digital Media Presentations Live from AYP Conference. Building Community in the Digial Marketplace - What's a Y to Do? Stronger by Association is a blog for members, volunteers and staff of nonprofit organizations. How to Create a Content Marketing Strategy. Make your Online Community Active.

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Daily Buzz: What Freelancers Mean for Your Association

Associations Now

Instead, organizations should learn to embrace freelancers. If that perfect market analyst lives in Anchorage, and your office is in Dallas—no worries,” Ordonez says. Just remember to adjust communication styles and culture to ensure that freelancers feel like a part of the larger group.

Dallas 90
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Association Brain Food Weekly: 9.25.20

Reid All About it

The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. Marketing Manager, Aptify.