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ICYMI: Key Takeaways From Our 2018 Super Forum Keynote Speakers

Higher Logic

No matter how you feel about Lady Gaga, her methods are good examples for us to learn from as we work to create member and customer loyalty. Jackie challenged us to consider whether our definitions of customer loyalty aim high enough. Millennial employees, do you wonder why your Gen X employer feels distant? Millennials.

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Attracting Millennials: Are you thinking age-appropriately?

Association Adviser

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media!

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5 Ways to Repel Millennials From Your Association

Association Success

But being familiar with computers and social media does not make someone a good writer, a good digital strategist, or a good communicator. You could always claim your page and do things like activity ask outgoing employees to leave a review, but it might result in unwanted Millennial attention. I don’t mean your social media channels.

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When Millennials Take Over by Jamie Notter and Maddie Grant

Eric Lanke

In each of the chapters on the four capacities, we close with a section on how to build that capacity inside your organization. Well, they are the things that Millennials look for in the workplace. If you want detailed definitions of what each means, I would suggest you go read the book yourself. So what is Digital?

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Reaching Millennials (Gen Y) with Mobile

Association Adviser

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Millennials don’t want to interact with brands on social media the same way that they interact with friends or family.

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Association Brain Food Weekly: 3.3.17

Reid All About it

Dan Lautman at DelCor shares advice on how to identify phishing emails and websites so you can outfox hackers and their phishing malware. I definitely agree with the #1 blogging tip: create a content strategy. How Millennials and Baby Boomers Can Work Together. One of the saddest sights on the web is an abandoned blog.

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Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Wondering how to get in the mindset of a young professional in today’s world? This week, Higher Logic teamed up with Community Brands to host a webinar on just that – strategizing for the next generation. Personalizing your communications during recruitment and retention. Whoa, members are definitely interested in career growth.