Association Adviser

MARCH 10, 2014

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Sometimes we agree that marketers know us well; other times, we slightly disagree and wish we could give the author(s) a hint.

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Spark Consulting

JANUARY 2, 2018

We definitely have some major advantages, not the least of which is that we are highly cooperative and collaborative, not least of which because there’s not a lot of intra-industry competition (i.e., Attracting Millennial/young professional supporters. CFA Society Minnesota (attracting Millennials). CompTIA (campaigns).

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Minnesota millennials Case Study Innovation 150

Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. I definitely agree with the #1 blogging tip: create a content strategy. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap.

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Association Adviser

JULY 27, 2016

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? Everyone is empowered to suggest ideas. .

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Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.

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Associations Now

FEBRUARY 26, 2019

When members gather at conferences, you have a big opportunity to collect their stories to showcase the people who make up your community. Face-to-face communication has grown scarcer in this digital age, when emails, texts, and social media posts often replace direct, two-way conversation. Instagram takeovers.

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Virtual

APRIL 30, 2015

For most, it’s definitely not their first “rodeo.”. In looking at how to attract younger members, it’s useful to take a look at what drives millennials (who are primarily in their mid- to late 20’s and 30’s) and how that might affect their participation. Are Social Media a part of your communications infrastructure?

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Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. – Community Case Studies.

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The Hourglass Blog

SEPTEMBER 19, 2011

Millennials Are the New Slackers. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. Millennials are the new kids on the block when it comes to the workplace.

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Jamie Notter

JUNE 6, 2014

I know I’m a bit of a geek about it, but I like talking about the actual theory that explains generational differences and some of the nuances around how we apply the knowledge of generational differences to issues like conflict, marketing, and organizational structure inside our organizations.

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Association Adviser

MARCH 14, 2018

Christina graciously took time to speak with Association Adviser about the excitement of building a career that is larger than working for just one organization, becoming a better association manager, and why everyone should kick the stereotyped “millennial” label to the curb. Association Adviser: How did you get into association work?

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Association Adviser

MAY 27, 2018

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. AA: How do you set marketing and communications goals?

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Mizz Information

MAY 17, 2018

Guest post by Sohini Baliga, Director of Communications, Taxpayers for Common Sense, and Elizabeth Weaver Engel, M.A., We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e.,

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Association Adviser

FEBRUARY 7, 2018

This is a guest post by Sohini Baliga, Director of Communications at Taxpayers for Common Sense , and Elizabeth Weaver Engel, M.A., We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e.,

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Association Adviser

FEBRUARY 7, 2018

This is a guest post by Sohini Baliga, Director of Communications at Taxpayers for Common Sense , and Elizabeth Weaver Engel, M.A., We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e.,

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Reid All About it

NOVEMBER 18, 2022

You definitely want to be aware of these issues even if you’ve already switched to a hybrid work model. Millennials are changing what it takes to succeed in sales , says Lindsay Ellis at the Wall Street Journal (no paywall). A definitive guide to networking for those who hate networking—you might get some new ideas. (

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Association Adviser

JUNE 27, 2018

Further down, I definitely see myself in an executive director role for a strategic association. The big piece is this: Membership directors must listen to their membership to understand what benefits they’re looking for so they can work on providing them and communicating that member value proposition. They want to see value.

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Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree.

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Idea Architects

JUNE 2, 2015

Yesterday, I presented a 60-minute session at ASAE's Marketing, Membership, and Communications Conference in Washington, DC. Audience: association marketing, membership, and communication professionals; predominantly from associations with 31-50 staff, often in a director-level position, heavy on Millennials and Generation Xers.

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Reid All About it

MARCH 16, 2018

Digital Marketing Strategies for the Event Planner, Part 1. Learn how to identify and match your high-value audience, influencers and social media platforms in experiential marketing, and how to plan well-defined strategies that leverage the best digital marketing tools, resulting in a measurable marketing campaign.

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.orgCommunity

MAY 9, 2019

The definitions are both vague and sweeping. Inability to clearly identify member demographics and create market segmentation. Remote work, freelancers and collaborative office configurations aren’t just trendy ways to attract Millennial employees, they are strategies that allow for a more nimble and focused approach to business.

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Associations Now

JUNE 25, 2014

Measuring the effectiveness of a membership-model change requires an apples-to-apples comparison on a metric whose definition doesn’t change in the course of a restructure. All deftly moderated by Bryan Kelly, vice president of marketing at Aptify. and Jeff De Cagna, FASAE, chief strategist and founder of Principled Innovation.

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The Hourglass Blog

MAY 30, 2010

The impossible is, by definition, impossible. Communication. Developing Millennial Leaders. Millennials. It is the profundity of experiencing the full depth of our human potential and it is unspeakably beautiful. I can’t say words like these because I don’t believe them. Humans dont achieve the impossible.

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The Hourglass Blog

JANUARY 6, 2011

I think that we can all agree that joy is definitely an idea worth spreading? If I ran my organization, I would utilize social media and YouTube extensively as a way to communicate with a huge constituency that is neither the member nor an unrelated, uninterested public. One is about communication. Communication.

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The Hourglass Blog

FEBRUARY 5, 2011

” Then I read this post from Andrew McAfee about how the connected habits of Millennials are benefting organizations. Labels: Millennial Perspectives , Social Media. And those people are definitely out there. Communication. Developing Millennial Leaders. Millennials. Which view are you going to take?

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SCD Group

SEPTEMBER 24, 2012

It’s being open to numerous possibilities, having the discipline to experiment with conflicting strategies and moving quickly to embrace one of them when the direction of the market becomes clear.” And, as a result, these companies went down in flames. You Answer. It’s where true conference social learning happens.

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The Hourglass Blog

AUGUST 15, 2011

More and more GenX and even Millennial leaders are coming into positions of prominence (something obvious to anyone who attended the recent ASAE conference in St. I definitely spend more than 20% of my time on board and board-related activities, and I am satisfied (to say the least) with the performance of the board in my organization.

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The Hourglass Blog

DECEMBER 8, 2010

information asymmetry"), but definitely worth a read. Well, using Schrages definitions, Id have to say most in my experience have been "stupid," in the sense that they generally dont know the true cost of the association products and services that they access and use. Communication. Developing Millennial Leaders.

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The Hourglass Blog

DECEMBER 2, 2010

I am very disappointed that HBR is associated with such a blatant marketing scam. Communication. Developing Millennial Leaders. Millennials. Labels: Hype , Innovation. 2 comments: Ian. I would just like to note that I had the same experience. January 19, 2011 9:03 PM. Eric Lanke. January 20, 2011 5:56 AM. Post a Comment.

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The Hourglass Blog

MARCH 27, 2011

If youre familiar with Haque, then you know hes all about creating a new definition of success in the corporate world--one not based on profit but on human satisfaction and enrichment. Communication. Developing Millennial Leaders. Millennials. Where else but in a blog post by Umair Haque. Baby Boomers. Encore Careers.

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AssociationChat

AUGUST 26, 2020

So we don’t do we definitely do some current events. Yeah, well, I think it’s definitely taking us to new and unusual places because, you know, it hasn’t things haven’t gone according to plan. But, um, but, um, so I have definitely been collecting stories. Um, you know, I definitely worked on the first line of my own bed.

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The Hourglass Blog

AUGUST 8, 2011

Its a strategy thats definitely biased towards large organizations with large resources at its disposal. Communication. Developing Millennial Leaders. Millennials. This frankly seems crazy to me. Govindarajan admits as much near the end of the video. Baby Boomers. Encore Careers. For-Profit vs. Non-Profit. Governance.

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The Hourglass Blog

JANUARY 16, 2011

Hence our generic definition of innovation. Or if we did make any progress, it would be limited to individual advice for individual situations, and there would be little or no benefit for the larger community of association professionals we were hoping to serve. Communication. Developing Millennial Leaders. Millennials.

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The Hourglass Blog

APRIL 21, 2011

Born in 2006 as the brainchild of Dr. Nick LaRusso, the CFI was first called the SPARC Lab (with the acronym standing for its methodology: see, plan, act, refine, and communicate). Giving employees the freedom to explore is definitely a culturual issue for any organization. Communication. Developing Millennial Leaders.

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The Hourglass Blog

MAY 1, 2011

They both mention something called Commanders Intent--a description and definition of what a successful mission will look like. And what Intent would you communicate to your subordinates? Communication. Developing Millennial Leaders. Millennials. I already commented on one of them. Heres another. Baby Boomers.

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The Hourglass Blog

MAY 21, 2011

It’s definitely worth your attention. In this regard innovation can be viewed as another association business practice—like program management or marketing—something that all organizations can do, albeit with varying levels of expertise and success. Communication. Developing Millennial Leaders.

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The Hourglass Blog

SEPTEMBER 15, 2010

Another area of confusion we continue to stumble into is the definition of innovation itself. But universally we need a common definition so that we are all working towards the same goal. Communication. Developing Millennial Leaders. Millennials. Baby Boomers. Encore Careers. For-Profit vs. Non-Profit. Governance.

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