Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.

Marketing 149

Marketing Guidelines Software Email Marketing 149

Association Success

AUGUST 5, 2019

Poor communication skills are affecting job candidates. We often stress the importance of soft skills in the job market, and this is particularly true when it comes to a lack of communication skills affecting the employability of job candidates. What’s their communication like? It’s so much more than that.

Communications 82

Communications Survey Software Education 82

Association Adviser

OCTOBER 25, 2017

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. Jill Andreu, Naylor Association Solutions.

Communications 75

Communications Survey Tools Report 75

Reid All About it

AUGUST 11, 2023

They shared a definition of “community” on LinkedIn: a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals. They chose this definition because “it reminds us that community isn’t just a place, it’s a feeling.” Caputo, J.D. More info/register. 1 CAE credit.

Chicago 195

Chicago Certificate Marketing Content 195

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

CA Marketing eBook Tools 61

Association Success

AUGUST 5, 2019

We often stress the importance of soft skills in the job market, and this is particularly true when it comes to a lack of communication skills affecting the employability of job candidates. What’s their communication like? Again, communication was number one as a need here. It’s so much more than that.

Communications 62

Communications Survey Software Education 62

Associations Now

MAY 9, 2019

Colleen Bottorff writes on the MemberClicks blog that instead of working hard to convince potential members of your value in occasional recruitment campaigns, you should show it to them continuously through your regular communications. Sprout Social shares eight other social media insights that marketers need to know.

Communications 58

Communications Social Media Newsletter Recruiting 58

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Content Process 120

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Associations Now

MAY 1, 2023

Knowing how members prefer to receive communication is important for associations on several fronts, especially when it’s renewal time. With our revamp, we’re beginning to make our renewal and overall member communications more personalized, which is critical.” That delay can be dangerous: According to Marketing General Inc.’s

Communications 111

Communications Content Report Process 111

Association Adviser

DECEMBER 15, 2016

Last month, we asked our readers: which members receive highly targeted communications from your association? New members clearly have the membership and marketing team’s attention. Of our association respondents, just more than 57 percent said they gear specific communications to new members. percent of respondents.

Communications 60

Communications Discount Certificate Email Marketing 60

Membership Marketing

MARCH 13, 2024

To start, here is a helpful definition of an invoice. “An i] Based on this definition, it is inappropriate to invoice a member for their renewal because a member is not obligated to pay. i] [link] The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

Marketing 52

Marketing Products Communications Organization 52

Associations Now

JANUARY 29, 2020

New research looks at ways that analysis of social media and online forums can help marketers understand their association’s relationship with key stakeholders and evaluate campaign messaging. It is definitely valuable for crisis and conflict management. The post Can Real-Time Public Relations Analysis Help Association Marketers?

Analysis 57

Analysis North Carolina Marketing Missouri 57

Associations Now

JULY 26, 2019

That’s a key finding of a study from the CMO Council, which says that omnichannel marketing, with a mixture of digital and physical approaches, offers the most potential for meeting your preferred audience. But when it came to communications, older mediums such as email and telephone calls emerged as more important.

Marketing 60

Marketing millennials Social Media Survey 60

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.

Member Engagement 240

Member Engagement Recruiting Recruitment Communications 240

Reid All About it

JANUARY 12, 2024

Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. You might not have given serious thought to these doable ideas, but you definitely should take the advice of people who live and breathe data every day. Member mobile app. Dirty data. 1 CAE credit.

LMS 266

LMS Member Engagement Education Revenue 266

Higher Logic

MARCH 7, 2017

Contrary to what one might believe, in many communities across industries, multiple departments participate by creating content and sharing expertise or by taking other actions. Marketing clearly dominates - 79% marketing teams participate in community - but they definitely aren’t the only ones who bring something to the table.

Survey 214

Survey Team Marketing Content 214

Reid All About it

FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. More info/register. More info/register. Host: WorkerBee.TV

Certificate 266

Certificate Denver South Carolina Project 266

Optimist Consulting

MAY 22, 2014

I know from working with my clients on membership change projects that there are two essential elements to any change process that affect members: Ensuring you use a long-term communications campaign that is consistent. It was multichannel – generally you cannot just communicate a change message once. Communications Membership'

Project 100

Project Marketing Committee Proposal 100

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Cynthia Lockrey, Lockrey Communications Mon 9/18 at 4 p.m. – Peter Diamandis ) My summer with Leo Tolstoy and his War and Peace. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Host: American Marketing Association.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fridays@4 Speaker: Carolyn Nopar, former Chief Development Officer for the YWCA Metro Chicago and Director of Development & Communications for Family Focus Mon 6/26 at 8 a.m. Event apps. More info/register.

Metro 195

Metro Strategy Technology Marketing 195

.orgSource

MARCH 20, 2023

Digital transformation involves adopting a vision that continues to expand along with business and market possibilities. One thing has definitely changed. The Gartner Technology Glossary offers these definitions. The second definition explains the purpose of digital transformation and the reasons why it is a continuous process.

Leadership 88

Leadership Process LMS Technology 88

Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Marketing research and performance – you’ll be able to segment and target your marketing tactics.

How To 169

How To Case Study Cost Revenue 169

Higher Logic

OCTOBER 22, 2019

Automate your communications. An AMS makes it easy for you to gather important information about your members, communicate with them, and help them take part in your programming. Updated member data is essential for communicating with your members and understanding their reasons for getting involved with your association.

System 192

System Association Management Software Strategy 192

Higher Logic

MAY 16, 2019

Many definitions of digital transformation focus exclusively on technology and can be confusingly complex. Technology also plays an increasingly important role to enable our organizations to better understand our members, and personalize marketing, communications, and member services. It’s challenging, but starting is important.

Member Experience 196

Member Experience Technology Content Communications 196

Higher Logic

FEBRUARY 27, 2020

Josh Slyman , Community Manager at Higher Logic, is on the front lines with customers every day. He lives and breathes communities and is helping customers create integrated strategic approaches to community and automated communications. Advice from Community Experts on 3 Common Challenges You May Be Facing.

millennials 207

millennials Content Tips Communications 207

Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. I will definitely make that again.

Revenue 205

Revenue Certificate Committee Leadership 205

Plexus Consulting

APRIL 10, 2012

or international market expansion. Planning for Success by Definition. When you have figured out what matters most to your association and how you will measure success, it’s time to think about annual communications planning and the year’s key audiences and messages. And to communicate effectively about it.

Education 40

Education Maine Communications Strategy 40

.orgSource

OCTOBER 24, 2023

Does self-awareness mean you realize you’re a number cruncher first and a communicator second? Improved understanding of personal motivations, feelings, and behavior contributes to: Emotional intelligence—When you are a student of your own behavior, it’s easier to identify patterns in relationships and roadblocks to communication.

Leadership 88

Leadership Class Team Communications 88

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. They pulled these recommendations from a report by the Council for Adult and Experiential Learning. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. More info/register. More info/register. More info/register.

Survey 256

Survey Project Strategy Education 256

Reid All About it

MAY 29, 2020

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Virtual event ebook. Intriguing.

San Diego 259

San Diego Strategy Conference North Carolina 259

Spark Consulting

JUNE 25, 2014

Maddie McGary breaks down the reasons associations have trouble with content marketing. From that, you should definitely take that, if you’re in any way responsible for your association’s social platforms, you need to be following John Haydon. Which of these 20 business mistakes is your association making?

Social Media 150

Social Media Review Innovation Conference 150