Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Marketing research and performance – you’ll be able to segment and target your marketing tactics.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

MARCH 3, 2017

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. It’s a must read for anyone in an association membership, marketing or executive position. More info/register.

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Cynthia Lockrey, Lockrey Communications Mon 9/18 at 4 p.m. – More info/register. Host: Fridays@4 Speakers: Diana L. 1 CMP credit. Mulford, Esq.,

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

APRIL 29, 2016

I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. Here’s the webinar line-up for the association community for the week of May 2. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Recruitment Jam. Tue 5/3 at 1 p.m. More information.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 29, 2016

I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. Here’s the webinar line-up for the association community for the week of May 2. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Recruitment Jam. Tue 5/3 at 1 p.m. More information.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Host: American Marketing Association.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

APRIL 15, 2016

The best professional development opportunity this week is definitely the digitalNow conference. Here’s the webinar line-up for the association community this week…. EDT*- Recruiting and Retaining Talent (Virtual Lunch). – From Outbound To Inbound: Adopting Community Centered Marketing in the Digital Age (Virtual Lunch).

LMS 150

LMS Recruiting Recruitment Innovation 150

Reid All About it

APRIL 15, 2016

The best professional development opportunity this week is definitely the digitalNow conference. Here’s the webinar line-up for the association community this week…. EDT*- Recruiting and Retaining Talent (Virtual Lunch). – From Outbound To Inbound: Adopting Community Centered Marketing in the Digital Age (Virtual Lunch).

LMS 150

LMS Recruiting Recruitment Innovation 150

.orgSource

AUGUST 28, 2023

My YouTube examples don’t quite fit this lofty definition. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. The 2024 survey is now open. More info/register.

Survey 256

Survey Project Strategy Education 256

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. They pulled these recommendations from a report by the Council for Adult and Experiential Learning. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. But busy association professionals can definitely save time using ChatGPT as a starting point on many tasks. Content marketing. You need a content marketing ecosystem to support them. Membership engagement.

Committee 195

Committee Education Software Technology 195

Reid All About it

MARCH 26, 2021

The webinar will cover physical distancing layouts, enforcing mask/sanitization policies, keeping attendees engaged and enjoying the event, lessons learned, and how communication between all parties has never been more important. Robb Lee, CAE (moderator), Chief Marketing & Product Strategy Officer, and responsible for DEI, ASAE.

Innovation 259

Innovation San Diego LMS Strategy 259

Higher Logic

MAY 17, 2016

If you’re a community manager, you can use effective blog posts to recruit and communicate with both current and potential community members – and all of these principles apply. As you may know, this familiar technique is called content marketing. It’s racked up 1.3 The two qualities of a successful blog.

Tips 185

Tips Content Education Social Media 185

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. – Community Case Studies.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

AUGUST 28, 2020

Topics will include the value of peer-to-peer networking, mentorship, developing and utilizing exemplary communication skills across genders, and proven strategies for career advancement at every level of the organization. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Montana 359

Montana North Carolina Content Certificate 359

Associations Now

AUGUST 17, 2018

The Association of Academic Physiatrists incentivizes members who recruit members in August. Summer doesn’t have to mean a slowdown for membership recruitment. Referrals put a friendly and familiar face to our membership,” says Jackie Dilworth, communications and marketing manager at AAP. How to hack it? Why does it work?

Puerto Rico 45

Puerto Rico Recruiting Recruitment Newsletter 45

Nimble AMS

DECEMBER 27, 2022

The data-driven business world requires companies to effectively communicate their data to make informed decisions. Raw data is difficult to interpret and even harder to communicate. You can gather data from forms, cloud storage, association management software, or marketing programs. Provide insights into operations.

Association Management 135

Association Management Software Analysis How To 135

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Host: Community Brands. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands. 1 CAE credit. More info/register.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. You’ve worked your a** off to recruit new members and you’ve successfully brought them aboard. Presenter: Julia Campbell of J Campbell Social Marketing.

LMS 186

LMS DC Social Media Washington 186

Reid All About it

MAY 8, 2020

The session leaders will come ready to talk about actions their organizations have taken and offer their perspectives, but this is definitely intended as a conversation. Gerd De Bruycker, marketing director at Cisco Systems. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. More info/register.

North Carolina 221

North Carolina Montana Conference Revenue 221

Optimist Consulting

AUGUST 28, 2014

As the popularity of content-based digital and inbound membership marketing explodes, is there still a place for the humble telephone for member renewals? Well, yes, DEFINITELY! Do ask open questions (how, what, when, where, why) and record this information so that you can deliver more effective communications in future.

Case Study 100

Case Study Recruiting Recruitment Maine 100

Association Briefings

OCTOBER 22, 2020

Who knew that something so trivial would revolutionize the way we communicate. And it seems that since that simple email was sent, communication visionaries have predicted the death of the medium. Now, I would definitely agree that the email of 2009 is certainly dead. workers prefer email for communication purposes.

How To 52

How To Newsletter Content Communications 52

Associations Now

DECEMBER 9, 2013

While 92 percent of respondents to a recent survey said they use content marketing, nearly three-quarters of those polled rated their efforts middling to ineffective. Content marketing is all the rage these days, and nonprofits—which are definitely not lacking in good stories—are jumping into it with both feet.

Content 40

Content Marketing Social Media Newsletter 40

MemberClicks

APRIL 25, 2023

They’re a common membership benefit and a cornerstone of many new member recruiting campaigns. You can use these questions to investigate how effective your marketing and promoting, and to see if the way you’re talking about your event ahead of time actually connects with prospective attendees.

Survey 52

Survey Software Membership Management Social Media 52

Mizz Information

MAY 17, 2018

Guest post by Sohini Baliga, Director of Communications, Taxpayers for Common Sense, and Elizabeth Weaver Engel, M.A., We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e.,

Innovation 40

Innovation Washington Recruiting Recruitment 40

Association Adviser

FEBRUARY 7, 2018

This is a guest post by Sohini Baliga, Director of Communications at Taxpayers for Common Sense , and Elizabeth Weaver Engel, M.A., We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e.,

Social Media 71

Social Media Recruiting Recruitment Software 71

Association Adviser

FEBRUARY 7, 2018

This is a guest post by Sohini Baliga, Director of Communications at Taxpayers for Common Sense , and Elizabeth Weaver Engel, M.A., We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e.,

Social Media 62

Social Media Recruiting Recruitment Software 62

Virtual

APRIL 30, 2015

For most, it’s definitely not their first “rodeo.”. Would YOU find your group a stimulating and welcoming organization if you were a 28-year-young engineer or marketeer? Are you using state-of-the-art tools for collaboration work and member communication? Are Social Media a part of your communications infrastructure?

millennials 100

millennials Committee Technology Leadership 100

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media. percent agree); member recruitment (10.8

Social Media 60

Social Media Communications Content Strategy 60

Membership Marketing

MAY 21, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Value seems to be the top issue on many membership marketers’ agendas. Speaking Engagements. . May 26, 2010 8:51 PM. Tony Rossell.

Marketing 40

Marketing Survey Price Cost 40

Reid All About it

DECEMBER 2, 2022

Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Phew, life is definitely not boring. While we’re talking about “meta,” here’s an audience analysis of the metaverse community from Michael Brito at Britopian.

Tips 41

Tips Video Content Marketing 41

Reid All About it

OCTOBER 21, 2022

These conditions call for a new definition of your association board’s duty of foresight , which “requires [them] to stand up for their successors’ futures through intentional learning, short-term sacrifice, and long-term action.” This is an ideal time to showcase your written communication skills to get the job. More info/register.

Revenue 44

Revenue Email Marketing Education Review 44

MemberClicks

OCTOBER 11, 2023

Elements of a business plan include: Executive summary Products, programs, and services Marketing plan Operational plan Impact plan Financial plan For more information on building your nonprofit business plan, see the Council of Nonprofits’ guide to business planning for nonprofits.

Illinois 52

Illinois How To Chicago Software 52

Reid All About it

FEBRUARY 3, 2023

Joanna Pineda spoke with Rick Grimm, CEO of NIGP, on episode 15 of the Matrix Group’s Association Thrive podcast about his association’s Talent Council, which takes a different approach to volunteer recruitment. Marketing plan. Hero worship. Host: ASAE Black Association Executives Tue 2/7 at 11 a.m. 1 CAE credit. More info/register.

LMS 40

LMS Video Technology Revenue 40

Association Adviser

SEPTEMBER 21, 2016

Besides having boundless energy and vision, Sabuco and Hedberg are relentless networkers who leverage their global connections to recruit powerhouse board members, advocates and ambassadors to support their missions. You just need frequent and effective communication to keep them engaged. Communicate your organization’s mission.

New York City 60

New York City Ohio New York California 60