WBT Systems

AUGUST 8, 2017

Millennials will make up nearly half the U.S. Generational definitions vary but most characterize millennials (or Generation Y) as 21 to 35 year olds. Generation Z, usually described as those who are 21 and under, is already a bigger group than the millennials or the boomers. Millennials in the workplace.

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Education millennials How To Discount 175

Association Adviser

MARCH 10, 2014

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Sometimes we agree that marketers know us well; other times, we slightly disagree and wish we could give the author(s) a hint.

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millennials Delaware Social Media Marketing 60

Associations Now

JULY 26, 2019

That’s a key finding of a study from the CMO Council, which says that omnichannel marketing, with a mixture of digital and physical approaches, offers the most potential for meeting your preferred audience. Millennials did the same. What is interesting is how wrong our assumptions about millennials and gen Z were.

Marketing 54

Marketing millennials Social Media Survey 54

Spark Consulting

FEBRUARY 22, 2019

Now you have a problem, one many associations are familiar with from struggles trying to attract younger (aka Millennial) members. That could look like industry market research, or other kinds of secondary research projects. How do you learn what they want? Providing a small gift for participating might help.

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Survey millennials Project Conference 305

Higher Logic

FEBRUARY 27, 2020

30% said they house their community under marketing. You’ll notice there was no definitive answer for where communities live. For example, associations tend to make community part of their membership strategy while corporate companies use community as an extension of marketing. 15% said community sits in customer success.

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millennials Content Tips Communications 207

Spark Consulting

JANUARY 2, 2018

We definitely have some major advantages, not the least of which is that we are highly cooperative and collaborative, not least of which because there’s not a lot of intra-industry competition (i.e., Attracting Millennial/young professional supporters. CFA Society Minnesota (attracting Millennials). CompTIA (campaigns).

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Minnesota millennials Case Study Innovation 150

Membership Marketing

NOVEMBER 8, 2019

Some definite answers are apparent from the insights that we have gathered in this year’s research. Ideally changing the membership packaging is designed to respond to new market conditions, give members more options, and competitively price membership.

Report 40

Report Marketing Innovation millennials 40

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Event trends. 1 CAE credit. More info/register. 1 CMP credit.

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Revenue Strategy Member Engagement United States 256

Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. I definitely agree with the #1 blogging tip: create a content strategy. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap.

millennials 150

millennials Recruiting Recruitment Revenue 150

Association Adviser

JULY 27, 2016

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? Dunham : Definitely regulation.

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millennials Georgia Atlanta Chicago 60

Higher Logic

DECEMBER 30, 2015

This may seem basic, but Deloitte recently published a study showing that millennials and non-millennials think about diversity differently. millennials look at diversity more broadly, to include identities, unique experiences and ideas. Diversity helps your community grow in members and strength.

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millennials New York Products Industry 120

Potomac Core

FEBRUARY 9, 2016

A challenging and dynamic economy are changing the definitions of success for global companies. In a world of disruptive innovation, for profit companies and other association competitors are seeking time and speed to market. CEO’s, a key CEO priority is to “ready millennials for leadership roles.” Business Success Redefined.

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Innovation millennials eBook Member Engagement 100

Reid All About it

AUGUST 7, 2020

But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Double Your Member Engagement with Very Little Marketing. I have it easy, you may too.

Montana 369

Montana Conference Education Tennessee 369

Association Adviser

MARCH 14, 2018

Christina graciously took time to speak with Association Adviser about the excitement of building a career that is larger than working for just one organization, becoming a better association manager, and why everyone should kick the stereotyped “millennial” label to the curb. Association Adviser: How did you get into association work?

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millennials Committee Wisconsin Certificate 132

The Hourglass Blog

JULY 11, 2011

Were All Millennials Now. Millennials: Tech-savvy, entrepreneurial and independent, they tend to value work-life balance and meaningful work more than a large paycheque. Now, with the definitions listed above, I think Im going to start being a Millennial. Developing Millennial Leaders. Millennials.

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millennials Innovation Maine Leadership 40

The Hourglass Blog

SEPTEMBER 19, 2011

Millennials Are the New Slackers. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. Millennials are the new kids on the block when it comes to the workplace.

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millennials Innovation Leadership Social Media 40

Virtual

APRIL 30, 2015

For most, it’s definitely not their first “rodeo.”. In looking at how to attract younger members, it’s useful to take a look at what drives millennials (who are primarily in their mid- to late 20’s and 30’s) and how that might affect their participation. Traditional “clubs” don’t appeal to them (be they “Unions” or “Lions”).

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millennials Committee Technology Leadership 100

Associations Now

FEBRUARY 7, 2019

Now there’s word of a new group that would focus on marketing in the space. The growth in awareness and acceptance has been on a classic hockey-stick curve, and it happened without any significant marketing,” Marty Hurwitz, the CEO of MVI Marketing, the firm that conducted the study, said in a news release. “The

millennials 45

millennials Committee Revenue Marketing 45

Reid All About it

SEPTEMBER 15, 2017

If you’re wondering what former Aptify founder Amith Nagarajan has been up to since selling Aptify —because he’s definitely a guy to keep an eye on—Ben Martin CAE talked to him over at theNIRD.org. Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make.

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Raleigh Arlington Social Media DC 203

Associations Now

JULY 24, 2015

A recent report on the city’s real-estate market could offer a good starting point for your search. Groups such as the New America Foundation and the Edison Electric Institute are among those taking advantage of the real estate market in finding larger new spaces. If you’re sick of hearing about millennials, join the club.

Marketing 40

Marketing Certificate DC Virginia 40

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Whoa, members are definitely interested in career growth.

Member Engagement 240

Member Engagement Recruiting Recruitment Communications 240

Jamie Notter

JUNE 6, 2014

I know I’m a bit of a geek about it, but I like talking about the actual theory that explains generational differences and some of the nuances around how we apply the knowledge of generational differences to issues like conflict, marketing, and organizational structure inside our organizations.

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eBook millennials Leadership Education 70

Associations Now

FEBRUARY 26, 2019

Don’t get me wrong—digital communications and social networking definitely make it easier for members to stay connected 24/7, but it’s at annual meetings or other conferences where people put down their devices and connect as human beings. Check out this Membership Hack on the same subject.). Instagram takeovers.

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San Francisco Social Media Video Tools 90

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. Usability testing. 1 CMP credit.

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Revenue Video Strategy Industry 195

Mariner Management

MARCH 28, 2020

In part because Millennials and Gen Z are diverse generations. I’ll definitely give Josh Miller and XYZ U a thumbs up. The post Let’s use this time to connect to NextGen, Gen Z appeared first on Mariner Marketing & Management, LLC. I think about generations from the lens of diversity and inclusion. So, reach out.

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millennials America Industry Leadership 62

Achieve

AUGUST 19, 2014

What would an ad for a product back then need to look like in order to appeal to Millennial consumers today? But definitely wouldn’t fly in today’s Millennial-driven market. Millennials are generally much more r. Millennials are generally much more r. For Millennial women, the. Marketing*.

millennials 40

millennials Products America Maine 40

Associations Now

MARCH 11, 2015

Senior writer Derrick Harris said “there is a slim possibility” the event will still happen, but there has been no definite confirmation either way. Association marketers, it’s time to break out your calculators. Equation of the Day. How often are you sharing your association’s content ?

millennials 40

millennials New York Analysis Technology 40

Mizz Information

MAY 17, 2018

We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., Marketing automation has been a real time-saver for association executives. Attracting Millennial/Young Professional Supporters.

Innovation 40

Innovation Washington Recruiting Recruitment 40

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree.

Columbus 39

Columbus North Carolina LMS millennials 39

Association Adviser

FEBRUARY 7, 2018

We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., Attracting Millennial/Young Professional Supporters. CAE, CEO & Chief Strategist at Spark Consulting LLC.

Social Media 71

Social Media Recruiting Recruitment Software 71

Association Adviser

FEBRUARY 7, 2018

We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., Attracting Millennial/Young Professional Supporters. CAE, CEO & Chief Strategist at Spark Consulting LLC.

Social Media 62

Social Media Recruiting Recruitment Software 62

Reid All About it

NOVEMBER 18, 2022

You definitely want to be aware of these issues even if you’ve already switched to a hybrid work model. Millennials are changing what it takes to succeed in sales , says Lindsay Ellis at the Wall Street Journal (no paywall). A definitive guide to networking for those who hate networking—you might get some new ideas. (

DC 43

DC Education Technology Washington 43

Idea Architects

JUNE 2, 2015

Yesterday, I presented a 60-minute session at ASAE's Marketing, Membership, and Communications Conference in Washington, DC. Audience: association marketing, membership, and communication professionals; predominantly from associations with 31-50 staff, often in a director-level position, heavy on Millennials and Generation Xers.

Content 60

Content Examples Member Engagement Conference 60

Association Adviser

MAY 27, 2018

Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Now I oversee the association’s publications, marketing and public relations. AA: How do you set marketing and communications goals? That skill set is what I look for in members of our team.

Video 60

Video Communications Social Media Newsletter 60

SCD Group

APRIL 23, 2015

Rather than sitting around and talking about negative trends or "fussing" about Millennials, two businesses within these industrie shave refocused and created innovations designed to re/engage participants and recruit new ones. HeadPinz has taken on the challenge of bowling participation by expanding the definition of “bowling alley.”

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Innovation Florida millennials Atlanta 40

Associations Now

JUNE 25, 2014

Measuring the effectiveness of a membership-model change requires an apples-to-apples comparison on a metric whose definition doesn’t change in the course of a restructure. All deftly moderated by Bryan Kelly, vice president of marketing at Aptify. and Jeff De Cagna, FASAE, chief strategist and founder of Principled Innovation.

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Price Course Revenue millennials 40

Association Adviser

JUNE 27, 2018

Further down, I definitely see myself in an executive director role for a strategic association. There’s an effort to say, “Well, Millennials want to be involved in this type of program,” but there’s no real data behind Millennial preferences in associations that differs from other age segments. They want to see value.

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Certificate Class millennials Resources 61