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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Email Marketing Creates Background Noise. Let me explain.

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Your 5-Step Guide to a Streamlined Member Communications Schedule

Higher Logic

If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. But too often, departmental silos and lack of communication tip the balance toward extremes. Use the same communication tools.

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What is a marketing plan & five steps to write one

Freestone

With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans? Continue reading for helpful marketing planning strategies. What is a marketing plan?

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Building Buy-In for an Online Community at Your Association

Higher Logic

An online community opens a window into your members’ interests, wants, needs, and pain points. Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Looking to personalize and target your email communications strategy to different member segments?

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! Step 4: Budget!

How To 130
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Be on the Guest List, Not the Blacklist: Improving Your Email Deliverability

Higher Logic

Email is such a dynamic, easy, simple way to communicate. Getting through the spam filter is a big factor in improving your email deliverability. As an email marketer, deliverability is foundational. Download your copy below! No one wants this to happen to them. But it can also be complex.

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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. An expired offer is cousin to inaccurate data, and you should double check to make sure you’re timing your communications accurately to match up with any promos. How does this help your personalization strategy, you’re wondering?

Marketing 149