Higher Logic

AUGUST 2, 2018

Like the Wizard of Oz, marketing automation isn’t a mysterious or creepy force , but just a marketer pulling some metaphorical levers and gears behind a curtain. And it’s left traditional email marketing tactics in the dust. Marketing automation is great news for both the marketer and the consumer.

Marketing 184

Marketing Software Member Experience Email Marketing 184

EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! Membership drives work best when you’ve got a solid strategy in place. Ready to launch your membership campaign, but wondering where to start? Step 4: Budget!

How To 130

How To Discount Social Media Software 130

Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Tools like Email on Acid can help.). Along with testing comes strategy.

Marketing 196

Marketing How To Email Marketing Tips 196

Higher Logic

MAY 29, 2020

Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts. Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. The increasing use of CRM solutions by associations.

LMS 150

LMS System Survey Email Marketing 150

Membersuite

OCTOBER 21, 2022

Figure out why some initiatives went well or poorly, so you can adjust your strategy and tactics. If, for example, in the coming months or years, your association collects additional member engagement data, virtual attendee data, email marketing data, or online learner data, the data warehouse will be able to handle its storage and analytics.

Analysis 142

Analysis eBook Software Report 142

Membersuite

FEBRUARY 17, 2022

Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward. If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. Instead, many of them had to lay off staff and suspend programs.

Revenue 135

Revenue Certificate eBook Education 135

Higher Logic

DECEMBER 13, 2018

Getting through the spam filter is a big factor in improving your email deliverability. As an email marketer, deliverability is foundational. We put together the Ultimate Guide to Marketing Automation , filled with more tips you can use to perfect your email strategy. Download your copy below!

Email Marketing 217

Email Marketing Content Tips Marketing 217

Association Success

NOVEMBER 10, 2020

But a great webinar can spark new ideas and inspire better strategies. Essential email newsletters. Email marketing is one of the most effective digital marketing channels available. Build enough time into your content strategy to go the extra mile in your blog posts. Download it now.

Content 134

Content Social Media Newsletter Video 134

Higher Logic

MARCH 12, 2019

If you want to get your member engagement strategy up to snuff, begin with aligning your internal strategy. If one department is using one email marketing tool, one department is using another, and the others aren’t sure what they’re doing, it’s probably time to get organized, people. So here’s the secret.

Communications 174

Communications eBook Tools Team 174

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. How does this help your personalization strategy, you’re wondering? Walking the Fine Line of Email Personalization. You need to have a strategy for personalization. And what’s more , they’ve grown to expect it.

Marketing 149

Marketing Guidelines Software Email Marketing 149

GrowthZone

JUNE 27, 2017

The welcome email is your chance to introduce your association, so make it count. If so, it’s time to rethink your strategy – the Welcome Email is an enormously valuable opportunity that only happens once. Statistically, your Welcome Email is the most important message for a. Download the Welcome Email Checklist.

Tips 89

Tips Social Media Email Marketing Strategy 89

Higher Logic

DECEMBER 19, 2019

Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. If you’re automating your email marketing communications, you’re using AI.

Tips 156

Tips Tools System Technology 156

Association Success

SEPTEMBER 22, 2020

Along with generating conversation, a smart content strategy can spark action, too. As a first step, be sure to collect subscribers’ names along with their email addresses. Most email marketing software will allow you to easily program their first names into the subject line or greeting. Download it now.

Content 78

Content How To Newsletter Social Media 78

Higher Logic

FEBRUARY 7, 2019

Regardless of which type of industry marketer you are – association, corporate, B2B, you name it – you might identify with these challenges. Thankfully, we include some resources to help you put your best 2019 marketing strategy into action (with minimal headaches, of course). Bonus: Relatable GIFs ??. Put them to work together!

Marketing 149

Marketing Video Resources Content 149

GrowthZone

APRIL 23, 2020

Ubersuggest : Free plan for Neil Patel’s Ubersuggest, to generate keywords for content marketing strategy and production. DOWNLOAD] 4, free, white-labeled articles you can send. SALES AND MARKETING. Benchmark : Free trial of email marketing solution. Email support@wistia.com. Until July 1, 2020.

Resources 158

Resources Software Video Class 158

Disciple Media

FEBRUARY 6, 2024

This allows for more personalized content and marketing strategies. Create high-quality content Content strategy: Develop a comprehensive content strategy that outlines what types of content you’ll offer, how often you’ll publish new content, and how you’ll ensure the content remains engaging and valuable over time.

How To 36

How To Price Analysis Content 36

Associations Now

OCTOBER 11, 2019

Email marketing is an incredibly effective way to reach your audience —that is, if anyone’s listening. If you need to grow your organization’s email list, there are several think-outside-the-box strategies to implement, says Sean Kosofsky on the Wild Apricot blog. Also: Fun ideas to boost member engagement.

Email Marketing 62

Email Marketing Tips Content Video 62

Fonteva

MARCH 19, 2020

For example, if you successfully incorporated new registration measures, or unsuccessfully incorporated new engagement strategies, plan your next event with that in mind. Data can improve your member communication strategies in a variety of ways. This is the first email marketing design trend on this list.

Tips 52

Tips Recruiting Recruitment Tampa 52

Association Success

NOVEMBER 23, 2017

How I adopted the innovative start-up strategy for the benefit of my association. We created a simple report based on this information and circulated it in an email marketing campaign to people who were set to take the test in the following months. I first read The Lean Startup by Eric Ries in 2013.

Project 68

Project Review Tools Innovation 68

Higher Logic

AUGUST 23, 2018

Marketing is becoming a two-way street – you are developing a relationship with each of your subscribers through their actions and preferences and how responsive you are to them. You are also gaining priceless data that will help guide your future strategies. Marketing automation might be intimidating if you've never used it before.

Marketing 120

Marketing Content Tools Team 120

Aptify

DECEMBER 6, 2017

Let’s look at how a 21st century AMS supports association marketing to find out if you could benefit from an AMS upgrade. Looking to up your association marketing game? Download the Inbound Marketing for Associations eBook today! Convert visitors to customers and members with an inbound marketing strategy.

Marketing 56

Marketing Software Content Process 56

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 52

Newsletter Tips eBook Content 52

Associations Now

FEBRUARY 18, 2015

” For one thing, the study notes, most of the organizations surveyed don’t have staff dedicated to their digital and online strategies—in fact, just 43 percent of organizations say they do, with smaller organizations less likely to have digital staff than large ones. You can download it from the NTEN website.

Report 40

Report Sample Email Marketing Survey 40

GrowthZone

MAY 17, 2017

You know from the lead magnet they downloaded what they are interested in. You can also close this sale purely with digital marketing. Ask for the bigger sale as part of your email marketing sequence. He has taught social media, digital marketing, and technology strategies to business audiences from around the world.

How To 112

How To Social Media Directory Tips 112

Disciple Media

AUGUST 23, 2023

Creating these personas will guide your content creation, marketing strategies, and overall approach, ensuring alignment with your target audience. Build a content strategy Content is king. A well-planned content strategy helps you stay consistent and relevant, keeping your audience engaged and coming back for more.

Price 36

Price Social Media Revenue Tools 36

Disciple Media

NOVEMBER 14, 2023

Kajabi stands out for its blend of course development tools with powerful marketing capabilities. Pros of Kajabi: Integrated marketing suite: Kajabi offers a robust set of marketing tools, including email marketing, funnels, and landing pages, all integrated into the platform.

Course 36

Course Price Tools Content 36

Associations Now

AUGUST 11, 2014

An array of email designs that could give you ideas for your own marketing messages. Like marketing in general, email marketing is a science with a lot of art involved. If you’re looking to rethink your email strategy, it could be a great place to borrow a few ideas. Need some inspiration?

Chicago 40

Chicago Email Marketing Marketing Examples 40

Reid All About it

JUNE 10, 2022

WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices. The most obvious content strategy that no one uses: give your blog posts a unifying structure by gathering your content into a curriculum. Office myths. Quick hits. CAE credits.

Arlington 39

Arlington Revenue Content Team 39

Slice-Works

OCTOBER 24, 2014

For most of us, our first inclination when we browse with our mobile device is to download or open the app we want and use that. Marketing with Text Messages. Like email marketing, text-messaging members who value your association is a great way to reach out to them with a message they’re likely to see.

Social Media 28

Social Media Strategy Content Marketing 28

Reid All About it

MAY 20, 2022

I double the recipe so we can enjoy it more than one night and I can have it for a few lunches too—my usual Sunday strategy. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Host: Grype. Wed 5/25 at 11 a.m. CAE credits. CAE credits.

Arlington 41

Arlington Project DC Technology 41

Fonteva

SEPTEMBER 30, 2019

Focused on offering your team both big-picture planning capabilities and more specific tools to fine-tune your strategies, events, and communications, Fonteva Membership is a powerful partner for any membership-based organization. Customize your communications strategies and automate online benefits like discounts and registration perks.

Software 40

Software Association Management Association Software Tools 40

Achieve

JULY 23, 2017

Before starting a new campaign, it’s always a good idea to take an in-depth look at past fundraising and marketing results to know what to do (and what not to do) in future efforts. Download our year-end planning guide now. Start (or, ideally, continue) conversations with constituents. Want more tips to boost your fundraising efforts?

Social Media 52

Social Media Newsletter Tools Analysis 52