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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Sure, you can personalize the emails by inserting their name, but that ’s about it.

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Your 5-Step Guide to a Streamlined Member Communications Schedule

Higher Logic

If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. But too often, departmental silos and lack of communication tip the balance toward extremes. Use the same communication tools.

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Why your association should understand the differences between AMS and CRM software

Nimble AMS

Predict which member benefits will increase membership and highlight those benefits in automated email marketing campaigns. Automate email communications to members based on their actions, like registering for an event or paying dues. Increase efficiency. Get the best of both worlds with Nimble AMS, built on Salesforce!

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Building Buy-In for an Online Community at Your Association

Higher Logic

An online community opens a window into your members’ interests, wants, needs, and pain points. Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Looking to personalize and target your email communications strategy to different member segments?

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What is a marketing plan & five steps to write one

Freestone

KPIs are individual metrics that measure the various elements of a marketing campaign. They help you establish short-term goals within your mission and communicate your progress to business leaders. Decide what you are trying to communicate to your customers and what action you would like them to take.

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Be on the Guest List, Not the Blacklist: Improving Your Email Deliverability

Higher Logic

Email is such a dynamic, easy, simple way to communicate. Getting through the spam filter is a big factor in improving your email deliverability. As an email marketer, deliverability is foundational. Download your copy below! No one wants this to happen to them. But it can also be complex.

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

As you prepare to brainstorm membership drive ideas, set up a meeting with your: Marketing lead Fundraising expert Volunteers Board of directors Most crucially, get some perspectives of people who spend the most time in direct communication with members. Step 7: Market, market, market!

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