Association Analytics
MARCH 1, 2023
Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. Read more about their story.
Aaron Wolowiec
APRIL 16, 2021
Non-dues revenue is a driving force for your association. It gives you the financial freedom to explore new technology and tools that help you evolve your communications strategy. Businesses that advertise and sponsor your communications rely on your association for innovative opportunities to reach their customers.
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Higher Logic
MAY 20, 2020
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.
Aaron Wolowiec
OCTOBER 18, 2016
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. That goes for businesses, too.
Association Analytics
SEPTEMBER 13, 2023
In the fast-paced world of online education, understanding the effectiveness and impact of learning programs is crucial for associations. Assessing Learner Sentiment Another important part of measuring the effectiveness of education programs is assessing learning sentiment. Which courses do they have a difficult time completing?
Associations Now
SEPTEMBER 25, 2019
A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While content and sponsorship customization are good steps to take now, ad retargeting and podcasting could drive revenue in the future. It doesn’t. Content doesn’t have to be fully unique,” she said.
WBT Systems
MAY 9, 2017
This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations. Value of Digital Badges for Association Members.
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