Association Briefings

MARCH 30, 2021

It’s funny looking back at the , Wall Street Journal article that started it all, coining the phrase email is dead : “Email has had a good run as king of communications. Here we are more than a decade later and email’s reign is more powerful than ever. But its reign is over.” Wait, what?! That’s up from $39 last year!

Communications 52

Communications Phoenix Email Marketing Newsletter 52

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MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenter: Tim Schurr, Schurr Success, Inc. More info/register. 1 CAE credit.

San Diego 259

San Diego Strategy North Carolina Conference 259

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JULY 16, 2021

How to create an editorial calendar that will streamline your content strategy. Presenters: Jessie States, CMP, CMM, MPI Academy Director, MPI. Presenters: Elizabeth Weaver Engel, M.A., Host: Community by Association. Presenters: David Spinks, Co-Founder, CMX. Quick hits. Neil Patel ). Stu Sjouwerman, KnowBe4 ).

Revenue 195

Revenue Video Strategy Industry 195

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DECEMBER 21, 2018

Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list. Presenter: Heather Mansfield, Founder of Nonprofit Tech for Good. Hear real-world examples of business leaders and brands that understand the secret of actionable communication.

Email Marketing 175

Email Marketing Social Media Library millennials 175

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MAY 7, 2021

Presenter: Dr. Naomi Brahim leads the work of the Multi-Tiered Systems of Support (MTSS) in Jefferson County Public Schools in Louisville, KY. – How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Host: Fridays@4.

St. Louis 370

St. Louis Technology Strategy Products 370

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JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Presenters: Ronald M. Quick hits.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

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MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. Fri 5/19 at 4 p.m.

Strategy 195

Strategy Content Leadership Email Marketing 195

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APRIL 30, 2021

They’ll also discuss how organizations might leverage research in a move toward transformative thinking, what association-driven transformative thinking might look like, and what it could mean for our community. Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC.

Education 354

Education Technology Strategy Revenue 354

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JULY 9, 2021

Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Improve Your Email Engagement with a Conversational Email Strategy. Host: American Marketing Association. Presenter: Drift’s Sr.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

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MAY 14, 2021

Presenter: Trevor Blondeel , PCC, Founder, Operations Kickstart. Presenters: Liz Lathan , CEO, Haute Dokimazo. Hear three examples of how our customers have addressed this very challenge using practical, cost-effective strategies. Presenters: . This program will take a deeper dive into those two competencies. Host: PCMA.

St. Louis 341

St. Louis Technology Strategy Conference 341

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SEPTEMBER 10, 2021

Learn how to think strategically, prepare a tactical plan for negotiating effective outcomes including your salary, the importance of researching the parties and objectives, how to use persuasive communication, and how to bargain for the desired outcome. Presenter: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC. Host: Fridays@4.

Strategy 195

Strategy Content Education Tips 195

Freestone

FEBRUARY 21, 2024

With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans? Continue reading for helpful marketing planning strategies. What is a marketing plan?

Marketing 79

Marketing LMS Social Media Course 79

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MAY 3, 2019

Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Conversations will include presentations and attendees discussing challenges and key points on each topic. Presenter: Mike Pennington, CAE, Novi Evangelist. Presenters: Vivian Swertinski, Sr. Tim Ahlenius, Director of Digital Strategy, Americaneagle.com.

Tucson 262

Tucson Phoenix Products Tools 262

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MARCH 4, 2022

Presenter: Janelle Spratley, HR Generalist. Learn strategies for developing assessments that are both valid (they measure the right knowledge, skills, competencies) and reliable (they are consistent in that measurement) to provide stakeholders with actionable, defensible results for informed decision-making. More info/register.

Class 195

Class Certificate Content Committee 195

Associations Now

OCTOBER 29, 2019

Email marketing is a great way to get your message directly in front of members. But if you’re crafting each email with your organization, rather than your members, in mind, it’s likely that your emails will go unread. And more importantly, do they want that content via email? Make the format approachable.

Strategy 58

Strategy Newsletter Email Marketing Social Media 58

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AUGUST 6, 2021

Communication app overload. And then the notifications, emails, messages, pings, dings and bings kept coming. Achurch Consulting explains how to thoughtfully manage multiple communication and collaboration platforms. Fri 8/6 at 12 p.m.* – AI Now for Associations: Strategy: Where Do I Start? 1 CMP credit. Host: Fridays@4.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Fonteva

DECEMBER 19, 2019

It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. Think about what your long-term goals are, whether it’s to increase member retention or encourage community-building. Email marketing. Email marketing. Let’s get started!

Member Engagement 59

Member Engagement Strategy LMS Class 59

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AUGUST 19, 2016

Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. Presenter: Heather Mansfield, Nonprofit Tech for Good. More info/register. 1 CMP credit.

Price 150

Price Social Media Email Marketing Innovation 150

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MARCH 25, 2016

Presenter: Elaine Biech, president of ebb associates. Secrets to Communicating Technical Topics to Non-Technical Audiences. Learn how to understand your audience, simplify and organize content, and design memorable and engaging presentations and handouts. Host: ASAE Marketing Section. More info. (1 1 CAE credit).

LMS 170

LMS Pennsylvania Committee Email Marketing 170

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MARCH 25, 2016

Presenter: Elaine Biech, president of ebb associates. Secrets to Communicating Technical Topics to Non-Technical Audiences. Learn how to understand your audience, simplify and organize content, and design memorable and engaging presentations and handouts. Host: ASAE Marketing Section. More info. (1 1 CAE credit).

LMS 150

LMS Pennsylvania Committee Texas 150

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JANUARY 6, 2017

“Our achievements are simply the by-products of our ability to realize the potential of the present moment.”. Make the most of your precious hours, the present moment, even at work. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association. The day is short.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

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JANUARY 6, 2017

“Our achievements are simply the by-products of our ability to realize the potential of the present moment.”. Make the most of your precious hours, the present moment, even at work. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association. The day is short.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Disciple Media

OCTOBER 24, 2023

For businesses seeking to foster deep connections and brand loyalty in today’s digital landscape, establishing a paid community has become a pivotal strategy for knowledge sharing and purposeful networking. What is a paid community? A paid community is more than just a forum or group with a subscription fee.

Strategy 36

Strategy Tips How To Price 36

Higher Logic

MAY 29, 2020

If so, secure a copy of the strategic plan, and use it as the guide for your presentation. The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Tools Member Engagement Revenue 254

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JUNE 23, 2017

If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Learn the eight principles of communicating with data—from defining your question to designing simple, clear images. Presenter: Laura Quinn, founder, Idealware.

DC 154

DC Content Education Software 154

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MARCH 17, 2017

Learn how stakeholders came together to take advantage of this unique opportunity, how goals and objectives were determined, how audiences were selected, how strategies and tactics (including mobilizing members) were developed, and how metrics were tracked to demonstrate the success of the campaign. 1 CAE credit. More info/register.

DC 150

DC Washington America eBook 150

Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. Repurposing content is taking previously published work and presenting it in a new way. Giving life to your newly created marketing piece in multiple channels goes a long way. Here are five strategies to follow: 1.

Content 77

Content Revenue How To Social Media 77

Associations Now

JANUARY 13, 2020

Also: Tips to boost your email marketing efforts. See who is active in the social community and connect with them in advance. Once you’re at an event, do your best to be present. Effective Email Marketing in 2020: Add a Personal Touch. That one-on-one ‘feel’ is important when communicating via email.

Email Marketing 82

Email Marketing Social Media Tips Video 82

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JULY 8, 2016

Presenters: Karin McGinnis, Attorney, Moore & Van Allen, PLLC. Presenter: Jerry Rackley, Chief Analyst, Demand Metric. A well-designed post-webinar survey can provide valuable feedback that you can use to incrementally improve your online presentations. Presenter: Lindsay Bealko, Expert Trainer, Idealware. 1 hour CMP.

DC 150

DC Certificate Washington Content 150

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OCTOBER 12, 2018

If you host webinars, check out these two next Wednesday: “10 Ways to Extend the Reach of Your Webinar Content” and “How to Become a Superstar Webinar Presenter.” Host: ASAE Greater Washington / National Capital Community. Presenters: Jeff Altman and Jim Kahl, Partners at Whiteford, Taylor, Preston. 1 CAE credit. Host: TechSoup.

DC 170

DC Las Vegas Washington Review 170

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JULY 7, 2023

Next Generation, Networked-Based Marketing With so many tools for email marketing, social media, CRM, graphic design and generative AI, marketing efforts are often frantic and scattered. That’s why marketing often falls prey to the classic spray and pray model. Host: ASAE Tue 7/11 at 12 p.m. CAE credit. .

Tools 195

Tools Education Newsletter Chicago 195

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OCTOBER 7, 2016

Presenters: Marc Berger, National Nonprofit Tax Services Director, BDO USA, LLP. Presenter: Nick Borelli, President and Strategist, Borelli Strategies. Presenter: Gayle Rosnick, CMP and CMP-HC Certification Director, Convention Industry Council. Presenter: Brooke Gracey, Senior Mobile Event App Strategist, Cvent.

Mooc 208

Mooc Certificate DC millennials 208

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MARCH 31, 2017

Presenter: David Epstein, content marketing manager, Bizzabo. Mobile Learning: A Practical Strategy. Learn how to develop your education strategy to optimize mobile learning in your organization. Presenter: Brenda Enders, president and chief learning strategist, Enders Consulting. More info/register. Host: Bizzabo.

Raleigh 150

Raleigh DC Washington Charlotte 150

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NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

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APRIL 14, 2017

Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. Presenters: Scott Abel, The Content Wrangler. Presenter: Matt Dixon, author of The Effortless Experience. Host: ASAE Marketing Council.

Content 150

Content Chicago Marketing DC 150

Delcor

APRIL 10, 2020

Staff use consistent digital communication channels to collaborate across the office. This group’s charter will be to gather input from colleagues and draft the standards and guidelines for staff to follow when they communicate and collaborate. Internal Communication and Collaboration Standards. File Storage Standards.

How To 64

How To Guidelines Email Marketing Team 64

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DECEMBER 9, 2016

We’re committed to our community. I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. Presenter: Richard Millington, founder, FeverBee. I’m not giving up on you. More info/register.

Tools 177

Tools Social Media Case Study Marketing 177