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Association Brain Food Weekly: 10.16.20

Reid All About it

Green beans are all over the farmers market right now. Hear about a different way of thinking about how to successfully engage the audience you want while fostering robust participant communication and interaction. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Indiana 221
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Association Brain Food Weekly: 11.13.20

Reid All About it

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing.

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Association Brain Food Weekly: 4.16.21

Reid All About it

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Monique Wise, Senior Sales Manager, Indiana Convention Center and Lucas Oil Stadium. Host: American Marketing Association.

Revenue 363
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Return on learning (ROL): More than a boring statistic

Aaron Wolowiec

I’m headed down to Muncie, Indiana. Nevertheless, I’ll be speaking at the Indiana Society of Association Executives’ (ISAE) annual convention Thursday afternoon. This will allow participants the opportunity to experiment with ROL and begin to uncover innovative ways to calculate and market ROL for their own events.

Indiana 100
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Association Brain Food Weekly: 9.17.21

Reid All About it

Companies have dozens of options for spending their marketing dollars. He describes some solutions on the market now and where he thinks we’re headed. Jodi Harris, Content Marketing Institute ). Host: American Marketing Association. Victor Cora Nazario, Chief Operating Officer at SOAR Community Network. Quick hits.

Content 195
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CEO of Small Association Responds to Staffing Small Nonprofits

SCD Group

This particular group is not recruiting nationally, but decided to put an ad in the local paper, hoping to find a needle in a haystack. Knopf is executive director of the Asphalt Pavement Association of Indiana. Hundreds of thousands of them exist. As if anyone reads the local paper anymore.

Iowa 40
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How to Tame Technology

Association Adviser

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. ISAE’s Rosenberger predicted that the next big thing will be greater use of inbound marketing. According to Rosenberger, automated marketing software has been a big win for ISAE.