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How to amplify member voices to create a culture of thought leadership

Nimble AMS

You owe it to your members to develop a thought leadership-driven culture at your association. According to the Community Brands Association Trends Study , members in their mid and late careers rank insightful industry information as their top association priority. How to foster a culture of thought leadership.

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Why your association needs to adopt a data governance policy

Nimble AMS

But according to the Community Brands 2022 Association Trends Study , only 39% of association professionals have one! While data analytics might be communicated as a high priority, the surveyed association professionals report their confidence in the state of their member data remains weak.

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How to Make Analytics a Priority – Finally!

Association Analytics

Communicate to leadership and staff in their language. When advocating for an investment in analytics, be sure to communicate in language that resonates with your audience. Ask, “Do you want better member insights to inform strategy?” Some tips to help you communicate: Be clear on assumptions.

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Insurance Group Launches Innovation Initiative

Associations Now

The National Association of Benefits and Insurance Professionals (NABIP) has launched a new department focused on innovation, dedicated to leveraging member insights and AI to develop tools to better serve its audience. Member surveys had revealed a gap between member needs and what the association was delivering.

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Association Brain Food Weekly: 6.11.21

Reid All About it

Are there any new things to communicate in your contract? Such failures to communicate effectively in the workplace can hinder a career. Learn about the qualities of successful assertiveness that can help us become better, more controlled and more confident communicators. More info/register. Host: Hopskip. More info/register.

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Developing My Dream Association

Smooth The Path

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.

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Association Brain Food Weekly: 4.16.21

Reid All About it

Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Daughtry, Chief Communications Officer/Owner, CQbd. Vasan Selliah, Member Insight and Engagement Manager, CSAE. Building Trust with Evidence: Using Data and Communications to Advance Your Industry and Your Impact. Fri 4/16 at 3:45 p.m.

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