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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Member app.

Maryland 272

Maryland LMS Revenue Strategy 272

Higher Logic

JANUARY 29, 2019

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. Want to know more about engagement?

Member Engagement 257

Member Engagement Strategy Tools Content 257

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OCTOBER 13, 2023

The weekly list of free educational events and resources for the association community… Sponsored education. Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Sorry, soapbox topic.

Revenue 272

Revenue Austin Tools Education 272

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. Kim Moutsos, Content Marketing Institute ). More info/register. Host: Wicket.io.

Innovation 359

Innovation Las Vegas Communications Education 359

Higher Logic

OCTOBER 22, 2019

Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. Automate your communications. Automate your communications. Automate these communications to make sure you reach every member efficiently.

System 192

System Association Management Software Strategy 192

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

The Association 100

JANUARY 7, 2024

The inaugural A100 CommImpact Awards , presented by OnWrd & UpWrd and The A100, proudly announced their 2023 winners in December. Celebrating exceptional achievements in association communications, these awards recognize those who have significantly impacted their members and communities.

Video 130

Video Leadership Member Engagement Innovation 130

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MAY 21, 2021

Presenters: Jessie States, CMP, CMM. Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 5 Secrets of Email Marketing Geniuses.

San Jose 369

San Jose Email Marketing Tools millennials 369

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JULY 2, 2021

MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Presenters: Christin Berry, VP of Business Analytics & Data Services, ASAE. Presenter: Susan Borke. Creating your Content Stream—from Marketing to Sales to Programs. Volunteer fatigue.

Technology 370

Technology Strategy System Education 370

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APRIL 16, 2021

Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. Presenter: Robyn Mietkiewicz, CMP, CMM, Strategic Partner, INNOV8 Meetings + Events.

Revenue 363

Revenue Strategy Team Content 363

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FEBRUARY 19, 2021

The weekly list of free educational events and resources for the association community…. Board strategy. I love Marketing General Inc.’s Presenters: Natasha Udu-gama – AGU Thriving Earth Exchange, strengthening community science collaboration. Presenter: Dr. Elizabeth Lombardo, Ph.D., Quick hits. Host: ASAE.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy.

San Diego 370

San Diego Price Strategy Education 370

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MARCH 8, 2024

They also give their take on sunsetting, membership models, subscription tactics, community and releasing the need for perfection. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Mentoring programs.

Social Media 250

Social Media DC Strategy Education 250

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APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. 1 CMP credit.

Revenue 370

Revenue Strategy Content Education 370

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JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Presenter: Erica Dhawan, MPA, Author and Keynote Speaker on 21st Century Collaboration, Cotential.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

ISAE

OCTOBER 31, 2023

Mastering Leadership Communication to Connect with Members Whether you manage a social or professional fraternity or sorority, communicating with members should be one of your top priorities. Why is communicating with members important? Why is communicating with members important? Mitigate conflict.

Communications 52

Communications Leadership Software Recruiting 52

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APRIL 9, 2021

During the pandemic, MemberSuite noticed your already full plate was taking on additional tasks and projects so they’re sharing strategies to help you cope with an extremely heavy workload. 5 tips to attract and engage the next generation of leaders—excellent advice from members of ASAE’s Healthcare Community Advisory Committee.

San Diego 370

San Diego Revenue Strategy Content 370

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FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing.

DC 261

DC Washington Member Engagement Innovation 261

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DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials.

Strategy 272

Strategy Video Technology Innovation 272

Optimist Consulting

MARCH 27, 2016

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. Why have a marketing strategy? Challenges for your strategy.

Strategy 100

Strategy Marketing Analysis Social Media 100

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FEBRUARY 16, 2024

The weekly list of free educational events and resources for the association community… Competition-beating strategies. Impexium shares seven strategies to differentiate your association from the competition in 2024. That’s what people really want deep down inside—and associations can help members build these communities.

Case Study 266

Case Study Newsletter Strategy Revenue 266

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MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

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NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs. Host: ASAE Greater Washington / National Capital Community.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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APRIL 2, 2021

Association member communications. Interested in grading your association communications? A new report from Bruce Rosenthal Associates, HPN, and Ricochet Advice, The Conference Roadmap to Recovery , presents survey responses from 8,525 association members on their likelihood to attend conferences in 2021. Quick hits. Host: PCMA.

Revenue 335

Revenue Conference Industry Strategy 335

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FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). Presenter: Sarah Durham, founder, Big Duck.

Recruiting 329

Recruiting Recruitment Project Technology 329

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MARCH 19, 2021

Presenter: Dr. Lawana Gladney, CEO, Gladney Enterprises, LLC. Presenter: Jamie Notter, co-founder, Propel. By using the Power of Play, and inviting interaction from your attendees, your next Zoom presentation will be engaging, exciting, and full of smiles. Presenter: Caelan Huntress, Creative Director, Stellar Platforms.

LMS 370

LMS Nashville Strategy Video 370

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JULY 31, 2020

The weekly list of free educational events and resources for the association community… Economic outlook for associations. Please consider participating in Marketing General Inc.’s The results will help our community better understand how associations are adapting to change and preparing for the future. Presenters: Ann H.

Montana 362

Montana Revenue Innovation Case Study 362

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Loyalty strategies. Ana Andjelic says people develop brand affinity only when it gives them a sense of community. Chapter benchmarking. Staying away from the office.

Certificate 322

Certificate Technology Communications Revenue 322

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Blue ocean strategy. Sherry Budziak of.orgSource says, “Sharks are looking for a meal.

Revenue 256

Revenue Price Denver Tools 256

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JULY 10, 2020

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Timely stuff. Event experience. Their approach? 1 CMP credit.

Montana 365

Montana Content Price Strategy 365

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SEPTEMBER 22, 2023

Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.” Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. More info/register. to 3:30 p.m. –

LMS 266

LMS Revenue Education Strategy 266

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DECEMBER 15, 2023

He saw the idea in action at the Social Media Market World conference. Uncover the meaningful insights behind your collected data and leverage them to refine your eLearning strategies effectively. Communicating with Authors: How Do Societies Stay Connected with Their Authors? Gen Z and subscriptions. More info/register.

Iowa 256

Iowa millennials Texas Strategy 256

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Chapter communications. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

OCTOBER 23, 2020

They also touch on assisting chapters with their digital strategy. He suggests some essentials for your home office gear and virtual meeting strategy. orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities.

Revenue 300

Revenue Review Content Strategy 300

Blue Sky eLearn

MARCH 27, 2018

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Foster a strong online member community.

Association Software 144

Association Software Recruiting Recruitment Software 144

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JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community Platform Demo Day. Quick hits. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

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MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Host: Fridays@4.

Technology 370

Technology St. Louis Strategy Products 370