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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

The need for a new messaging strategy. In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy.

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Membership Renewals: Strategies, Processes and Tips

MemberClicks

To be more specific, in this article, you’ll learn: What member retention is Why them matter What retention rates can tell you Top 10 membership renewal strategies. This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. What is member retention?

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Association Brain Food: 5.19.23

Reid All About it

Hope, Inclusion, Support, & Strategies to Maximize Mental Health Learn about the resources and strategies available to boost our mental wellbeing and support our colleagues, friends, and family members, and mental health awareness month and how to participate. Fri 5/19 at 4 p.m. 1 CAE credit. More info/register. More info/register.

Strategy 195
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Association Brain Food: 1.26.24

Reid All About it

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Please help our community by taking the time to participate or forwarding it to a colleague on your association’s membership team. I’ve used data from Marketing General Inc.’s 1 CAE credit.

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Association Brain Food Weekly: 6.11.21

Reid All About it

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Loyalty strategies. Ana Andjelic says people develop brand affinity only when it gives them a sense of community. Make time for microlearning. Chapter benchmarking.

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Association Brain Food Weekly: 8.21.20

Reid All About it

The report also includes a sample virtual event prospectus to give you additional ideas. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Experience a best-in-class virtual event to inspire and start building your new event strategy. Association membership app.

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Association Brain Food: 5.12.23

Reid All About it

WBT shares seven MOOC business model strategies you should definitely steal. Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process.

Chicago 200