Associations Now

MAY 27, 2015

But now we live in the social media age, and things like actually getting to know people have become a bit passe. Today’s communicators just craft a hashtag, sit back, and let people tell their own stories! If it’s primarily to drive renewals and revenue, then keep on asking members to engage with you on your terms.

Member Engagement 40

Member Engagement Case Study Revenue Social Media 40

Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. You’re not alone!

Learning Management System 82

Learning Management System LMS Revenue System 82

GrowthZone

JULY 26, 2018

sell memberships) maximizing your organization’s social media and digital marketing efforts. Social media is no different. The social media activities you have completed so far are similar to a single person going to a church social, nightclub, or community festival. Imagine that, right?

Social Media 74

Social Media Proposal Content Marketing 74

Membership Marketing

MARCH 9, 2012

ASAE Marketing, Membership & Communications Conference. There promises to be many great speakers and sessions at the upcoming ASAE Marketing, Membership and Communications Conference held May 23 and 24 in Washington, DC. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce.

Marketing 40

Marketing Price Analysis Survey 40

AMR Management Services

MARCH 29, 2011

That doesnt host a website, forum or online community? That doesnt communicate regularly with members, trying to keep them up-to-date on the latest industry trends or news? Or, how can we bring in more revenue for the content were already producing? A video or a white paper? A website or social media?

Library 64

Library Newsletter Kentucky Content 64

Reid All About it

OCTOBER 18, 2019

Integrating Online Communications into Your Fundraising Campaign. Learn how to successfully use online communication tools to enhance your fundraising efforts in inexpensive and time-effective ways. Come join a roundtable discussion on using Slack (a cloud-based team collaboration software) for your internal communications.

North Carolina 34

North Carolina Education Project Communications 34

Reid All About it

DECEMBER 10, 2021

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. Despite its negatives, there are still serendipitous benefits in engaging on social media. Digital transformation. Changing minds. Quick hits. 1 CMP credit.

Chicago 195

Chicago Social Media Education Recruiting 195

Membership Marketing

MARCH 27, 2012

ASAE Marketing, Membership & Communications Confer. Fundraising with Social Media. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). . ▼ March. (4). Helpful Membership Marketing and Management Resour. ► February. (1). ► January. (3).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

ASAE Marketing, Membership & Communications Confer. Fundraising with Social Media. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). . ▼ March. (4). Helpful Membership Marketing and Management Resour. ► February. (1). ► January. (3).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Therefore, the initial goal is to get an opt-in from the visitor for future communications. Using Social Media to Recruit Staff. White Paper.

Social Media 40

Social Media System Price Survey 40

Membership Marketing

NOVEMBER 14, 2011

13 Communicate! Communicate! Communicating regularly demonstrates your accountability, conveys your customer satisfaction emphasis, and that you’re dedicated to serving them. Finally, when in doubt, it’s better to over communicate then under.” Non-Dues Revenue. (1). Social Media. (5).

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

SEPTEMBER 13, 2010

For example, social media can be fun and it can produce a good membership ROI, but if it takes up time that could be spent on more productive media, then it may not be the best investment. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Tony Rossell.

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

APRIL 9, 2010

• Social Media Ads. • Affinity Media. As prospective members access the valuable content, they also are asked to opt-in to receiving additional communications from the organization. The Correlation of Social Media Usage and Membersh. Non-Dues Revenue. (1). Social Media. (5).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

OCTOBER 10, 2011

There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. I need to use direct mail, email, telemarketing and social media for each campaign.

Marketing 40

Marketing Survey Social Media Price 40

Membership Marketing

NOVEMBER 11, 2011

I like your steps but would add in one more: Once you know who your market is, shouldn't you then do some homework around what it is they want and need then shape your offerings, marketing and communication around that feedback? Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

AUGUST 10, 2010

Channels – In some social media that I monitor, I hear the question posed, “should I move my renewal efforts from mail to email?” What seemed to most positively impact renewals was adding additional communication channels. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

APRIL 22, 2011

It’s clear that communication is shifting not only to other platforms, but to other devices. (If Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). If you plan to email your kids and you want a response, be sure to send them a text.)” Membership Survey. (5).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

MAY 21, 2010

However, if we think members leave for value issues, we can do research and member interviews to better understand what they are looking to receive and make changes to communications or the products themselves to enhance the value. Non-Dues Revenue. (1). May 24, 2010 10:19 AM. Belinda Moore (formerly Busoli). May 26, 2010 8:51 PM.

Marketing 40

Marketing Survey Price Cost 40

.orgCommunity

FEBRUARY 25, 2019

Machines are giving us the ability to understand and communicate with members more personally than ever before. What are your current revenue and sales priorities? You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Don’t forget social media.

Marketing 68

Marketing Case Study eBook Social Media 68

Membership Marketing

JANUARY 29, 2010

Alliance Building -- “[Remarkable associations are] secure in who they are and what they bring to the table, these associations communicate clear expectations for each specific partnership and do not hesitate to walk away if a win-win situation does not materialize. Non-Dues Revenue. (1). Social Media. (5).

Marketing 40

Marketing Price Survey Recruiting 40

Reid All About it

MAY 26, 2017

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. More info/register.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Association Adviser

MARCH 31, 2017

Your annual convention is not only one of your greatest revenue generators and best networking opportunities, it’s also a fresh and unique treasure trove of content. Many exhibiting companies put in great effort to create the perfect white papers, infographics, videos and other educational offerings for attendees.

Content 60

Content Tips Video Newsletter 60

Vanguard Tech

MARCH 29, 2011

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. This includes events, press releases, association news, white papers and reports. Sharing Is Huge.

Strategy 70

Strategy Press Release Social Media Content 70

Membership Marketing

NOVEMBER 8, 2010

It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Building community and member engagement is the key to successful membership marketing. Using Social Media to Recruit Staff. Non-Dues Revenue. (1). Social Media. (5).

Marketing 40

Marketing Recruiting Recruitment Survey 40