SCD Group

JUNE 10, 2013

Universities bolster MOOCs for online learning By Mary Beth Marklein via USA TODAY. The spillover impact to expectations of our conferences and educational program. Content Marketing Using Niche Networks By Monica Bussolati via Bussolati.com. Here are a few tips that will help you finalize a solid content marketing plan.

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WBT Systems

APRIL 3, 2018

Don’t overlook competing programs from other associations, higher education institutions, MOOCs, and for-profit companies, like LinkedIn, Udemy, and firms in your industry. See if you can find any industry workforce research or forecasts that show or predict market demand for the type of education you could offer. Sponsorships.

LMS 161

LMS How To Learning Management System Project 161

WBT Systems

JULY 17, 2018

You want to know if you and your future partner are heading in the same direction, and they haven’t switched their focus to a different market. Are they presenting at a conference, doing a webinar , or participating in a podcast ? Lifelong learning is an exciting market. Ask them how other associations are putting it to work.

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Reid All About it

SEPTEMBER 27, 2016

Webinars and conference sessions focus on challenges, problems to solve, outside forces and disruption. Maybe you’ve seen them speak at a conference or webinar, read their blogs or even worked with them. How long will it be before it enters your market? Let’s not blow our chance. So what’s the paper all about? Fill the gap.

Education 150

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WBT Systems

MARCH 27, 2018

Even if an instructor has scored well on conference evaluations, an online environment requires a new skillset. You might be sick of hearing about storytelling—it’s been a marketing buzzword the past few years. For example, at an ASAE conference, several members presented a video that illustrated a common problem for IT directors.

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WBT Systems

JULY 10, 2018

Review position descriptions at your association (including your own position) and at other associations to decide which skills and knowledge you need to: Take your association’s educational programs, program management, or program marketing to the next level. Attract new market segments. Beat the competition. Take on new projects.

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Reid All About it

JULY 21, 2017

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association. Connect Your ASAE Conference Experience to Over 1000% Growth! Grow Your Event with Digital Marketing That Works. More info/register.

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SCD Group

OCTOBER 9, 2013

Knowledge transferred via conferences, webinars, websites, blogs, etc. Expanding nonprofits who see your market as growth opportunity? Startup MOOCs who see education as more than for 18to 25-year-olds? SCD Group association education association meetings association conferences association executives ASAE'

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SCD Group

SEPTEMBER 16, 2012

Education (whether conferences, seminars or webinars) represents a key component – and major revenue source – of most associations. Boring Conference Education Creates Zombie Attendees By Jeff Hurt via Velvet Chainsaw’s Midcourse Corrections What created this zombie army? Boring conference education!

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Education Mooc Course Revenue 40

Reid All About it

JULY 1, 2022

He pulls out association-relevant findings from the successes of MOOCs, LinkedIn Learning, Khan Academy, The Great Courses, Udemy, and Degreed. Analytics in Action: Level Up Your Association’s Marketing with Analytics. Tommy Goodwin, Vice President, Exhibitions & Conferences Alliance. Professional development. Quick hits.

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Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

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Associations Now

MARCH 11, 2014

For example, Vint Cerf, Google’s vice president and an internet evangelist, predicts “more businesses will be born online with a global market from the beginning. Massive open online courses (MOOCs) will become important revenue streams.” How could your association benefit from an approach like this? Great Stuff.

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Associations Now

APRIL 10, 2013

At the 2013 Digital Now conference , in multiple presentations—none of which were ostensibly related—the topic of education kept arising. I’d been hearing this for a while now, but I came away from the conference convinced that it’s time for associations to rethink their roles in our education system.

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SCD Group

NOVEMBER 19, 2012

By Clay Shirky Using what MP3 and Napster did to the music industry as an example, Shirky talks about the upcoming evolution/revolution within education in the form of MOOC (Massive Open Online Course). What The New Yorker Magazine Can Teach You About Content Marketing that Works. It provides 11 Tenets of Content Marketing.

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Mizz Information

MAY 6, 2014

What happens when people are no longer in the market to purchase products because they prefer to borrow them--will those vendors still exhibit at tradeshows? Related Stories Online Community Spurs Inter-Association Collaboration Using Online Community to Increase Member Retention What Your Association Conference Looks Like on Twitter.

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Beth Kanter

NOVEMBER 18, 2014

Or maybe you have a board member who works in the business world and is or has connections to people who work in finance, market research, or analytics. Google offers the free MOOC called “ Google Analytics Academy.”

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.orgCommunity

NOVEMBER 29, 0002

Thinking small isn’t going to turn your association into a market leader and innovator, but an educational moonshot will. At the 2019 digitalNow conference , Dr. Radhika Dirks, CEO and co-founder of XLabs , talked to an audience of association executives about her work with moonshots. It’s a disrupter—a project that invents a new era.

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.orgCommunity

AUGUST 29, 2019

Thinking small isn’t going to turn your association into a market leader and innovator, but an educational moonshot will. At the 2019 digitalNow conference , Dr. Radhika Dirks, CEO and co-founder of XLabs , talked to an audience of association executives about her work with moonshots. It’s a disrupter—a project that invents a new era.

Education 45

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Leading Learning

APRIL 9, 2020

Or vice-versa—we may believe our learners can achieve anything but think it impossible to ramp up our digital marketing savvy. At the less scaffolded end of the spectrum, you might point them to resources (like Self-Directed Learning , 10 Ways to Be a Better Learner , Coursera’s Learning How to Learn MOOC, or this resource).

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