EventMobi: Association Events

JUNE 26, 2023

The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

YourMembership

MAY 22, 2017

During ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies. Although it’s not ASAE’s […].

Conference 210

Conference Communications Marketing Industry 210

EventMobi: Association Events

SEPTEMBER 21, 2023

That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members.

Strategy 130

Strategy Software Social Media Discount 130

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Once you invest in some of these strategies, it’s important to track what works to engage with potential members.

Strategy 169

Strategy Social Media Discount Newsletter 169

Reid All About it

JUNE 14, 2024

All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) AI for associations.

Arlington 212

Arlington Revenue Leadership Strategy 212

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Freestone

FEBRUARY 21, 2024

Perhaps you want to promote an upcoming conference or educational event? If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. Want to learn more about marketing plans? Continue reading for helpful marketing planning strategies.

Marketing 79

Marketing LMS Social Media Course 79

Reid All About it

JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Annual conferences. Google doesn’t look kindly on AI-infused content. Membership.

Chicago 259

Chicago DC Washington Strategy 259

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 276

Maryland LMS Revenue Strategy 276

MemberClicks

OCTOBER 15, 2021

Another survey shows that the virtual event market is expected to be worth $504.76 And with the market only growing in the years to come, it only makes sense for your organization to take advantage of this trend. According to one recent report , more than half (55%) of organizers plan to invest even more in virtual events.

Organization 78

Organization Conference Strategy Survey 78

Association Analytics

JULY 27, 2021

Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked. Use data to help build your content strategy. You discover that most members who attend your annual conference also took a specific course you offer. Take action with your data.

Content 169

Content Strategy How To Course 169

Associations Now

OCTOBER 10, 2023

With numbers returning to pre-pandemic levels, it’s important for associations to support member engagement in online communities with strong and consistent strategies. We also recommend creating content calendars for communities, which is a standard for marketing practices,” Wenger said. “It said Rob Wenger, Higher Logic’s CEO.

Report 101

Report Strategy Member Engagement Content 101

Association Analytics

JANUARY 29, 2024

Basically, it’s like shining a spotlight on what really matters, so you can focus your marketing and engagement efforts where they count. Use your new crystal ball to help build your mid- and end-of-year strategies. Mid-year strategies – use your new predictive categories to adjust your engagement strategies throughout the year.

Revenue 315

Revenue Strategy Tools Examples 315

WBT Systems

SEPTEMBER 12, 2017

Conferences consume a great deal of your association’s time and financial resources. The truth is: conferences are not the most effective method of transferring knowledge. In most associations, only a small percentage of members attend conferences. Why Continue the Conference Learning Experience. It doesn’t happen.

Conference 210

Conference How To LMS Newsletter 210

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

Association TRENDS

MAY 4, 2021

In 2020, associations pivoted to going virtual with their conferences. Now that non-virtual events are safer, having an in-person component to your conference is now a possibility. Hybrid events have an in-person conference component and a virtual conference component. Adopt a Flexible Hybrid Strategy.

Conference 52

Conference Strategy Software Resources 52

Reid All About it

APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m.

Newsletter 254

Newsletter Content Social Media Education 254

Reid All About it

APRIL 12, 2024

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. by Tony Rossell, Marketing General Inc.

Revenue 259

Revenue Strategy Price Newsletter 259

GrowthZone

APRIL 18, 2023

Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. Personalization Marketing automation allows associations to personalize their communication with members based on their interests, behavior, and preferences.

Marketing 78

Marketing Email Marketing Social Media Recruiting 78

Reid All About it

OCTOBER 6, 2023

Conference design. Conference/abstract management. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic association events. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 259

Revenue Certificate Tools Innovation 259

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” Event marketing. Humans… so persuadable!

Social Media 254

Social Media DC Strategy Education 254

Higher Logic

OCTOBER 22, 2019

Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. Your association management system can make planning and hosting your next conference or event much more efficient. Facilitate event registration and management.

System 192

System Association Management Software Strategy 192

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. Effective strategy begins with an integrated plan.

Marketing 88

Marketing Team Social Media Communications 88

Higher Logic

JUNE 11, 2019

What if you could provide your members with networking opportunities and useful information on the content discussed at your annual conference or industry event, long after it has ended? Make sure they know these resources exist, though (marketing automation can help with timely email reminders that showcase the value in the community).

Conference 218

Conference Library Resources Content 218

Velvet Chainsaw

JUNE 15, 2022

In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. The holy grail of pricing is to make it value-based, or what the market will bear. C) Investors help activate the sponsorship through their pre- and post-conference marketing. Opportunities sell out.

Price 98

Price Tips Conference Cost 98

Velvet Chainsaw

AUGUST 9, 2023

For complex conference programs, this insight means that you can increase satisfaction — and reduce attendee anxiety — by providing them with several targeted choices. For conferences that develop education sessions that appeal to a broad audience, applying the principles in this study can improve the attendee experience.

Conference 52

Conference Committee Recruiting Recruitment 52

Velvet Chainsaw

JANUARY 18, 2018

Established, successful conferences have leadership that are usually adept at incrementally improving their event each year. Or improving registration and marketing practices. Conference organizers must focus on both their customers’ needs—their pain points and problems to solve—and their aspirations—their wants and professional goals.

Conference 53

Conference Strategy Revenue Innovation 53

Reid All About it

JANUARY 19, 2024

TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Marketing to Gen Z and millennials. Membership. Event trends. 1 CAE credit.

Revenue 259

Revenue Strategy Member Engagement United States 259

Achurch

AUGUST 23, 2022

They miss impromptu invitations to grab a coffee or lunch, and chats in the conference room before a meeting starts. Many professional match-making tools are on the market now, including Hallway, which creates spontaneous video chats in Slack that anyone can join. Young professionals are having a harder time than most. Random Pairings.

Strategy 83

Strategy Team Video Tools 83

Associations Now

AUGUST 23, 2023

In addition, 80 percent said that upskilling would help them stand out in the job market. We’ve utilized successful lunch-and-learn sessions where employees can bring their lunch to a conference room and someone shares on the topic and major takeaways,” Jessup said. It’s cost-effective and time effective.”

Strategy 98

Strategy Library Recruiting Recruitment 98

Association Analytics

AUGUST 3, 2022

The post Predict 2022 – Acumen User Conference – 10/26/22 appeared first on Association Analytics.

Conference 169

Conference Member Engagement Resources Strategy 169

Nimble AMS

APRIL 29, 2022

There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the member experience. . But it’s not enough to simply add a conference or meeting to your event schedule—you want to ensure it will be a success. Learn more.

Revenue 117

Revenue Strategy Discount Price 117

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Email Marketing Software Social Media 159

Higher Logic

JANUARY 15, 2020

There are so many great reasons for why I go to Higher Logic’s annual conference, Super Forum. I sat with technology people, like database maintenance and user experience professionals, association membership staff managing marketing automation at their organization, and my favorite, community managers. Breakout Sessions.

Conference 156

Conference Products Marketing Communications 156

Blue Sky eLearn

JANUARY 14, 2019

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. Prioritize social media engagement.

Strategy 157

Strategy Social Media Discount Newsletter 157

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Blue ocean strategy. Sherry Budziak of.orgSource says, “Sharks are looking for a meal.

Revenue 259

Revenue Price Denver Tools 259

Eric Lanke

DECEMBER 17, 2018

I've been thinking this week about metrics for the marketing and communications function of my organization. Specifically, what's the best way to measure the contribution of our marketing efforts in the achievement of our program goals? We want to increase the number of members attending our conferences.

Marketing 113

Marketing Newsletter Conference Recruiting 113