CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. Businesses that blog have 434% more indexed pages.

Marketing 64

Marketing How To Social Media Video 64

GrowthZone

MARCH 18, 2021

It’s your content. And the content you’re creating is being wasted on emails and Facebook. Because your emails have an open rate of 30% (if you’re lucky), and Facebook keeps adjusting the news feed algorithms so your content shows up less and less and less. Helpful marketing advice for retailers?

Directory 97

Directory Content Tips Software 97

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. That's not always the case.

Marketing 52

Marketing Social Media Directory Video 52

Reid All About it

JANUARY 4, 2019

Creating visual content. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Christoph Trappe, Meetings Today ). .* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

Video 285

Video Washington Social Media DC 285

Higher Logic

SEPTEMBER 21, 2017

Require them to agree to your community’s rules before they’re allowed to access content. On a lighter note, don’t forget to engage your audience with multimedia content. Videos can be embedded in your discussion posts or uploaded into your file libraries, but make sure you have a variety of valuable content for people to consume.

Social Media 189

Social Media Software Video Content 189

WBT Systems

JANUARY 23, 2018

Problem: Market need. Is there really a market for this course? Are they in the position to know what the market needs? What type of content do they click in emails? Test your idea to make sure there’s a profitable market for the program. Did you target the right market segment? You assumed so because….

Course 175

Course LMS Price Newsletter 175

Reid All About it

FEBRUARY 8, 2013

Do you have a person in mind when you write marketing or social media copy? For a different perspective on content marketing, check out Giselle Abramovich’s article at Digiday about Patagonia’s Content Machine. Many brands feel like they are faced with a dilemma: They can either make great content or try to sell products.

Social Media 150

Social Media Content Marketing America 150

Higher Logic

MAY 17, 2016

As you may know, this familiar technique is called content marketing. Content strategy for bloggers. You know about diabetes education, or business-to-business marketing, or fantasy sports. Posts with graphics get more visibility when people share them on Twitter or Facebook. Topical content spreads.

Tips 185

Tips Content Education Social Media 185

Higher Logic

JUNE 6, 2019

Some organizations choose to build their communities via social media platforms like Facebook or LinkedIn because they’re free and easy to get started. can divert your audience from engaging meaningfully with your content. You can look at different behavior patterns to show your members content relevant to them. The problem?

Tips 136

Tips Social Media Revenue Content 136

Reid All About it

JUNE 25, 2021

Four questions to help vet your content ideas. Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist.

LMS 361

LMS Revenue Tips America 361

Blue Sky eLearn

JANUARY 14, 2019

Provide “teaser content” to encourage increased engagement. On Facebook, reach out to existing groups and communities of like-minded people to promote your association. Like we suggested with Facebook, take advantage of the work that other like-minded individuals or organizations have done to increase your online visibility.

Strategy 157

Strategy Social Media Discount Newsletter 157

Velvet Chainsaw

APRIL 12, 2022

Influencer Marketing Hub , which specializes in producing content in the social media and influencer marketing industry, published its top 18 social influencer trends for 2022. With the worldwide improvement in bandwidth, your attendees are consuming more video and audio content. Top Five Trends in Social Influencing.

Social Media 98

Social Media Discount Content Video 98

Higher Logic

SEPTEMBER 21, 2018

It’s no longer just about reach – it’s about how people interact with your content. Engagement is the factor that will most directly impact your marketing efforts. A few years ago, the Membership Marketing Benchmarking Report from Marketing General, Inc. When : When am I most likely to engage with this content?

Content 201

Content Survey Marketing Report 201

Blue Sky eLearn

JANUARY 14, 2019

Provide “teaser content” to encourage increased engagement. On Facebook, reach out to existing groups and communities of like-minded people to promote your association. Like we suggested with Facebook, take advantage of the work that other like-minded individuals or organizations have done to increase your online visibility.

Strategy 150

Strategy Social Media Discount Newsletter 150

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. shares 15 ways to improve your newsletter content and delivery.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. ASAE Collaborate members use discount code “collaborate” for 100% off and Facebook Association Chat members use “assnchat” for the same discount. 1 CAE credit. More info/register. CAE credits.

Strategy 274

Strategy Video Technology Innovation 274

Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Using Facebook LIVE to Broadcast Impact. Learn how to get started with Facebook Live. John Haydon, digital marketing expert for nonprofits and charities. More info/register.

Los Angeles 158

Los Angeles Chicago North Carolina America 158

Associations Now

JANUARY 27, 2020

For some, the social media platform is no longer a part of their marketing plans. With concerns over privacy and cost effectiveness, some organizations have cut Facebook out of their marketing strategies, Inc. As a result, these organizations have shifted their marketing efforts to other platforms. Other Links of Note.

Social Media 77

Social Media Cost Price Content 77

Disciple Media

MARCH 8, 2023

This type of software creates a platform that brings people interested in your views, skills or products together so they can share their experiences, compare product notes, gain access to exclusive content, provide feedback and help spread the word to future community members. It’s a great question because there are dozens of them out there.

Software 64

Software Social Media Tools Price 64

Association Success

AUGUST 12, 2020

From local clubs to volunteer organizations, Facebook groups to Reddit communities, there’s no shortage of options for finding community and knowledge. . Engaging Content Can Educate the Public. Smart associations use digital marketing tactics to drive engagement. . Host a podcast featuring experts within your organization.

Proposal 158

Proposal Newsletter Education Social Media 158

WBT Systems

NOVEMBER 28, 2017

First, you have to understand the needs of the different segments of your market. Then, inventory your existing content to see where you fit in the market and what approach you should take. Don’t rely solely on your volunteer leaders for information about market needs. Is there a segment of the market they’re not serving?

How To 202

How To LMS Video Class 202

Higher Logic

APRIL 12, 2018

In the wake of GDPR and the great Facebook controversy of 2018 ( when 87 million users' data was collected without consent ), this is a great time to think about where you store your data, how you can maintain full control over it, and what improvements can be made to make your members feel safer. It's YOURS!

Organization 143

Organization Social Media Maine Revenue 143

Higher Logic

JANUARY 25, 2018

These gaps of time are known as micro-moments, and have become the newest frontier for marketers. So how do we take advantage of these micro-moments in our marketing strategy? This prompted the Target marketing team to shift their shopping experience to a mobile-first approach. Fit Your Content to the Moment.

Marketing 189

Marketing Strategy Video Content 189

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

Membersuite

JANUARY 10, 2023

Already rerouting deliveries when storms or strikes interrupt supply chains, curating newsletters, and helping people write marketing copy, design logos, and do homework. If they only care about passively sitting there and absorbing content, they’ll opt for watching live and on-demand videos at home. How might your members use them?

Directory 143

Directory Social Media Tools Revenue 143

Association Success

AUGUST 25, 2020

Defining who your members are and what they want is similar to the customer avatar exercise marketing professionals use to gain a sense of their target customers. Satisfied members will become your best marketing channel when they refer their friends and colleagues to the association. What is your educational background? VIP groups.

Social Media 127

Social Media Certificate Course Content 127

Arc 3 Communications

MAY 27, 2021

Elections, Facebook decided to pull the plug on political advertising. This raised the question “Is Facebook a media outlet that can decide what it wants to support and censor or are they the free platform they claim to be?” This then causes one to ask, should associations put all their advertising assets into Facebook?

Survey 52

Survey Cost Marketing Strategy 52

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. But first, let’s get on the same page about what content curation is.

Tools 122

Tools Content Marketing Newsletter 122

Blue Sky eLearn

DECEMBER 4, 2018

Use data whenever possible to make decisions on timing, content, relevance, cost, and marketing. There are lots of sponsorship opportunities available with live or on-demand streaming content. Don’t forget sponsors!

Technology 123

Technology Tips Guidelines Survey 123

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.

Marketing 149

Marketing Guidelines Software Email Marketing 149

Blue Sky eLearn

DECEMBER 4, 2018

Use data whenever possible to make decisions on timing, content, relevance, cost, and marketing. There are lots of sponsorship opportunities available with live or on-demand streaming content. Don’t forget sponsors!

Technology 120

Technology Tips Guidelines Survey 120

Potomac Core

APRIL 23, 2019

Executives leading this transformational effort employ an adaptive model with far reaching world views because they: See their Associations as market movers – Challenging their own thinking and rapidly embracing opportunities to help members consistently solve their problems. These factors acknowledge GCCA’s role as market movers.

Recruiting 188

Recruiting Recruitment System Industry 188

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. Regardless of how great your content is, if your members aren’t opening your emails, your message isn't getting out there. Resource: Email Marketing vs. Marketing Automation [Explained].

Tips 166

Tips Email Marketing Newsletter Communications 166

Aptify

JULY 1, 2021

Provide targeted, valuable content. Instead of relying on membership promotions, provide content that helps you develop relationships with membership prospects. Identify and research the different segments of your target membership market – for example, students, early career, mid-career, executives, and professionals in transition.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Association Success

APRIL 24, 2020

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. million Facebook followers. Accounts on Facebook, Twitter, Instagram and other platforms followed. Did you know you can upload a video to your Facebook cover photo ? Your marketing director didn’t. million YouTube subscribers.

Strategy 100

Strategy Tampa San Diego Marketing 100

Higher Logic

DECEMBER 27, 2016

In social media marketing, whenever a door closes, another one has opened. Changes in technology constantly give marketers new opportunities while making old options obsolete. Marketers will thus have a range of new options for live content. Marketers can thus cultivate member interest in a more direct, seamless way.

Social Media 120

Social Media Marketing Video Content 120