Aaron Wolowiec

FEBRUARY 1, 2015

Of course, I’d only use my sass for good. Samantha Whitehorne, deputy editor for Associations Now. Q & A with Samantha Whitehorne, Deputy Editor, Associations Now. Q: If you were a superhero, what would your name be, and why? A: Sassy Samantha. Q: Which season describes you best, and why?

Content 100

Content Course 100

Aaron Wolowiec

JANUARY 31, 2016

Q: Transfer: Let’s say you just attended a certification course. Entering a group of unknown people can be intimidating and there are times when I have to prepare, get excited and think of engaging conversation starters. What would be your first step in applying what you learned?

Michigan 100

Michigan Content Certificate Library 100

Aaron Wolowiec

JANUARY 2, 2016

So the best opportunity is on the road less traveled, plus you chart the course as the road expands. It has been my experience that the road traveled may seem to be the easiest since it has safely taken many travelers to their destination. However, those travelers have also taken the majority of the opportunity along the way.

Content 100

Content Resources Course Association Management 100

Aaron Wolowiec

MARCH 24, 2015

Massive Open Online Courses. Associations need three things: people (SMEs, instructional designers, LMS administrators), processes (course development, marketing) and technology (video, left-navigation layout). Of course, all of this is moot if learners aren’t motivated. So what’s a MOOC?

Mooc 100

Mooc LMS Learning Management System Social Media 100

Aaron Wolowiec

JULY 26, 2016

Learning transfer is challenging because it’s difficult to predict how each person will respond to a course. The insights you gain from a training needs assessment will help you design e-learning courses with relevant content that helps learners perform well in their jobs. 2) Chunk content to prioritize and eliminate clutter.

Organization 113

Organization Case Study Course Analysis 113

Aaron Wolowiec

JULY 26, 2016

Learning transfer is challenging because it’s difficult to predict how each person will respond to a course. The insights you gain from a training needs assessment will help you design e-learning courses with relevant content that helps learners perform well in their jobs. 2) Chunk content to prioritize and eliminate clutter.

Organization 100

Organization Case Study Course Analysis 100

Aaron Wolowiec

FEBRUARY 2, 2016

The course continued with a variety of instructional strategies, segmented content sequences and real-life facilitator tips and stories. Countless memories and stories; endless fodder for presentations, blog posts and articles; a nd, of course, both the injection lab and graduation. So, the lessons learned?

Handbook 100

Handbook Course Education Content 100

Aaron Wolowiec

MARCH 25, 2014

Selling courses and certifications online provides a new revenue source for the association while adding more value for members. At the same time, members who can’t attend a conference or workshop benefit from the convenience of on-demand content. The shelf life of an online course is not indefinite. Keep it fresh.

Learning Management System 100

Learning Management System LMS Education Course 100

Aaron Wolowiec

FEBRUARY 9, 2016

But some new types of learning are also emerging: massive open online courses, flipped classes, gamified learning, microcredentials and microlearning, which has the highest rate of adoption. Mobile learning – About 41 percent of associations that use technology for learning provide a mobile version of their content.

Learning Management System 100

Learning Management System Class Social Media LMS 100

Aaron Wolowiec

JULY 7, 2015

Content curation. In a content curation process, a committee comprised of a cross-section of the organization’s key constituents first identifies the topics of greatest interest or concern to the industry. Via the content curation approach, speaker asks may be more deliberate (e.g.,

Committee 100

Committee Review Content Industry 100

Aaron Wolowiec

NOVEMBER 17, 2015

From education to content creation, we’ve had a successful year and have experienced tremendous growth. Very engaging, personable, knowledgeable, understood his market, well prepared, very good at herding cats, great content, well-presented. From left to right: Jenny Hill, Aaron Wolowiec and Cally Hill. And we owe much of that to you.

Michigan 100

Michigan Newsletter Atlanta Content 100

Aaron Wolowiec

APRIL 1, 2013

We discussed simple, but effective tactics for evaluating and developing relevant content, effectively marketing programs, and leveraging innovative instructional strategies to pique member interest. Organized by topic, following are the lightly edited participant insights I think you’ll find invaluable: Identifying relevant content.

Education 100

Education Strategy Content Resources 100

Aaron Wolowiec

MAY 6, 2014

The course content primarily focuses on two chapters of Professional Practices in Association Management, Second Edition : Chapter 26 on education programs and Chapter 32 on meeting planning and management. Deliver content. Home-study courses. And most aren’t afforded a seat at the executive leadership table. Improve ROI.

Education 100

Education Michigan Certificate Revenue 100

Aaron Wolowiec

DECEMBER 16, 2014

E-mail, event and content marketing are the top ranked tactics in terms of effectiveness. Respondents ranked e-mail and event marketing as the top two marketing tactics, followed by social media, website/SEO and content marketing. But here’s the problem: Without content, there’s no marketing strategy. Embrace content.

Marketing 100

Marketing Social Media Content Report 100

Aaron Wolowiec

DECEMBER 3, 2014

I digested much of my pre-course reading assignment before landing just yards from an occupied gate. food and beverage, AV and function space) while instructional designers focus on the content presented. Was the content well organized? Nevertheless, I found myself on a direct flight to Dallas six-and-a-half hours later.

Michigan 100

Michigan Dallas Chicago Content 100

Aaron Wolowiec

MAY 26, 2015

The default assumption seems to be that it involves adding animation and game-like elements to courses, but effective interaction can be achieved with much simpler methods. Another is to have learners download worksheets they can make use of before, during or after a course experience. 3: People won’t pay for e-learning.

Mooc 100

Mooc Authoring Tools Course Cost 100

Aaron Wolowiec

JUNE 29, 2015

So, of course, shortly thereafter I downloaded the Kroger mobile app, to which I’m now addicted. Do you want your users to benefit from your content or do you want them to purchase resources? By doing so, it’s possible to create personalized content across all your platforms (email, website, etc.). Product launches.

Tips 100

Tips Content Marketing Survey 100

Aaron Wolowiec

OCTOBER 7, 2014

Of course, you can only imagine how disappointed I was to learn there was no video evidence of this very first class “speech.” Do you coach speakers beforehand to ensure accurate/engaging content? They’re content experts. Leading up to the big day, my sister asked my niece what she was planning to say about Clifford.

North Carolina 100

North Carolina Class Content Education 100

Aaron Wolowiec

SEPTEMBER 15, 2015

Of course, all this is good news for vendors and IT providers, both of whom, the report predicts, could see steady growth in businesses from organizations looking to improve their events. At the same time, the report suggests mobile is the future of millennial-friendly meetings. Gen Y wants event apps and social media platforms.

millennials 100

millennials Social Media Report Case Study 100

Aaron Wolowiec

AUGUST 30, 2016

Students drive their own pace of completion through a program’s curricular courses or modules by demonstrating competencies through learning exercises, activities and engaging experiences. Because the learning can occur in varied settings and forms, individuals are not restricted by course schedules and access to programs.

Education 180

Education Mooc millennials Certificate 180

Aaron Wolowiec

AUGUST 30, 2016

Students drive their own pace of completion through a program’s curricular courses or modules by demonstrating competencies through learning exercises, activities and engaging experiences. Because the learning can occur in varied settings and forms, individuals are not restricted by course schedules and access to programs.

Education 180

Education Mooc millennials Certificate 180

Aaron Wolowiec

AUGUST 17, 2015

But do not be afraid to hoist your boxes overhead and with a casual tilt, dump the contents for a fresh perspective on your organization’s programs and services. The dumpster items (What programs have run their course and no longer deliver value?).

Organization 100

Organization Association Management Course Review 100

Aaron Wolowiec

FEBRUARY 11, 2014

Offer facilitated online courses, gamified learning, virtual conferences and at least some mobile learning. • Use a learning content management system (LCMS). The slowly growing use of social media for learning and increased dabbling in emerging products, like microcredentials and massive courses. •

Social Media 100

Social Media System Technology Survey 100

Aaron Wolowiec

NOVEMBER 27, 2012

Curriculum development and instructional design alone often require a minimum of seven hours for every one hour of course time. And, of course, we can’t forget the time it takes to not only facilitate the program, but to travel to and from the program. Speakers invest a significant amount of time into developing presentations.

Tips 100

Tips Cost Video Conference 100

Aaron Wolowiec

DECEMBER 21, 2012

And, of course, I’m excited to share my presentation on “Adopting Education Strategy to Jump-Start Member Engagement” on Jan. to leverage current education offerings and content to jump-start member engagement. 30: “Engagement Strategies for a Social World” with Andy Steggles, president, Higher Logic.

Member Engagement 100

Member Engagement Education Strategy Revenue 100

Aaron Wolowiec

OCTOBER 17, 2012

Combine this competition for time and resources with the endless access to information and content available online and you have a long list of continuing education providers competing for market share. Of course, some are also my own creations. Behind the Scenes. Conversations may be tailored to any member segments/topics.

Strategy 100

Strategy Education Innovation Industry 100

Aaron Wolowiec

JULY 3, 2012

A simple check of Google Maps indicates that in relation to Grand Rapids, Muncie is nearly due south – though, of course, the route will be slightly less direct. On the other hand, training “benefits” may include session content (e.g., This time, it’s a road trip of epic proportions (for me, at least).

Indiana 100

Indiana Michigan Cost Case Study 100

Aaron Wolowiec

JUNE 11, 2013

Of course there will be networking opportunities. Kristen Parker is digital content manager for Event Garde. ORGPRO 2013 will offer two full days of educational programming for all levels of the employment spectrum. So who should attend? Everyone from top executives to volunteers to vendors. Lots of them. What do you think?

Michigan 100

Michigan Education Conference Technology 100

Aaron Wolowiec

JULY 23, 2013

Most conferences offer tons of content: 20, 40, 200 programs and lots of exhibitors. Of course, sometimes they need aggressive first-timer discounts or money-back guarantees. How well do you segment?”. Yet if you mapped them against the demographic and interest of attendees, they appeal to different kinds of individuals.

Marketing 100

Marketing Discount Conference Survey 100

Aaron Wolowiec

JUNE 17, 2014

Massive Open Online Courses – or MOOCs – seem to be all the rage. Companies can capitalize on this lifelong learning trend both by offering engaging courses to the public and by recognizing their employees’ independent learning endeavors.”. An infographic by Online-PhD-Programs.org summarizing MOOCs.

Mooc 100

Mooc Course Class Education 100

Aaron Wolowiec

APRIL 14, 2015

Larger screen sizes have led to increased consumption of in-depth content. The types of content (articles, video, blogs) allow associations to communicate with their members in ways never before possible. This is key for many associations as the non-dues revenue model is often necessary to pay for these new content streams.”.

Social Media 100

Social Media Revenue Technology Communications 100

Aaron Wolowiec

JULY 31, 2012

But, of course, I was confident that I would be selected, so I went forward knowing that I would crank out a slide deck, check it off of my to-do list, and then worry about practicing for the talk for the next 2.5 I was comfortable with the content, with the order, with my delivery, and with my transitions. How do you know you have?

Michigan 100

Michigan Analysis Review Proposal 100