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JUNE 2, 2023

Someone who fills out a form to download content is NOT a lead. They’re interested in the content, that’s it. Instead, nurture them with related content. If you plan to select a new AMS in the next year, make plans to attend AMS Fest—it’s held twice a year, once in Chicago and once in the DC areas. More info/register.

Technology 195

Technology Chicago Education System 195

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JANUARY 11, 2019

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ). Location: online and Washington DC.

DC 275

DC Washington Learning Management System LMS 275

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NOVEMBER 27, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Governance System Redesign: Designing the Change Process (ASAE DC Ideas Swap). Hear about getting buy-in from board members and a governance system design framework. More info/register. Mon 11/30 at 11 a.m. –

Las Vegas 369

Las Vegas Virginia Content Washington 369

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DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Location: Washington DC. More info/register. to 4:30 p.m. –

Strategy 272

Strategy Video Technology Innovation 272

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OCTOBER 6, 2023

Based on conversations with young members, former members, and never-members from multiple industries, Michelle Maher of Highland describes why young professionals are engaging digital channels instead of associations and the unique value they seek from associations. Content marketing. Location: Washington DC.

Revenue 256

Revenue Certificate Tools Innovation 256

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NOVEMBER 11, 2016

Join a discussion on the results of the GEI and insights gained by two associations from analysis of their own member and customer data against the global benchmark. Elisa Pratt, chief global member engagement officer, ASIS International. – 10 Secrets for Creating Great Webinar Content. More info/register.

Handbook 237

Handbook Washington eBook DC 237

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MARCH 15, 2019

Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC). Locations: virtual and Washington DC. Improving Member Engagement (Coffee Talk – Washington DC).

DC 150

DC Washington Denver Sacramento 150

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JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

JANUARY 15, 2021

They explain why it’s not a good idea to pine for the past and suggest a different mindset to cultivate, one that will help you take advantage of “a perhaps once-in-a-lifetime opportunity to experiment with new ideas—ideas that could turn into programs that position you, your association and your members for future success.”. Quick hits.

Innovation 359

Innovation Las Vegas Communications Education 359

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DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Content calendars. Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. That’s on us, says Jay Cost at The Dispatch.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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MARCH 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Presenters: Christopher Deubert, General Counsel, DC United. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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SEPTEMBER 1, 2023

This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Engagement means different things for different members. Learn how AI can enhance member engagement, streamline operations, and revolutionize decision-making within your association.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Take away key criteria for selecting the right format for the right content. Meeting Your HR Needs in 2020 (Washington DC Idea Swap). Location: Washington DC. AMS) or networking & social engagement.

LMS 243

LMS Software Chicago Washington 243

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. Reaching “Best in World” Status for the Content You Need to Attract and Retain Members Learn how to shift from an article-first to a multimedia publishing organization.

Revenue 205

Revenue Content Chicago Leadership 205

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MARCH 11, 2022

WBT Systems describes the barriers to virtual attendee attention and suggests solutions for keeping your attendees engaged. Member engagement. This time, he shares what conservation groups can teach associations about member engagement. Presenter: Ronja Francoeur, Member Engagement Specialist.

LMS 195

LMS Revenue Los Angeles Newsletter 195

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JUNE 2, 2017

LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Location: Washington DC.

Raleigh 150

Raleigh Chicago DC Washington 150

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NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

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MAY 19, 2023

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content.

Strategy 195

Strategy Content Leadership Email Marketing 195

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JULY 8, 2016

– DC Lunch & Learn (Washington, DC). Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation. – How to Design Future-Friendly Content. Host: Gather Content.

DC 150

DC Certificate Washington Content 150

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FEBRUARY 16, 2018

Associations now have access to affordable AI tools they can use to learn more about their members and deliver more valuable services to those members. describes a few ways AI can help staff provide personalized content to every individual member , an inhuman task made possible by AI. Location: Washington DC.

DC 150

DC Washington Recruiting Recruitment 150

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SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. The report offers much to digest about communication, member engagement, events, staffing, outsourcing, and more. Event design.

Revenue 272

Revenue Innovation Education Tools 272

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SEPTEMBER 18, 2020

Member engagement. At Associations Now , Lindsay Currie, CAE shares some low-cost ideas from for engaging and retaining members. I especially love the first one because members are craving that—heck, we all are. Hear about some major considerations for online engagement. More info/register.

Montana 350

Montana Certificate Conference Content 350

Potomac Core

APRIL 23, 2019

Talent Recruitment and Development – The Association supports efforts to Recruit Refrigeration Engineers, Partner with Supply Chain programs to Recruit Students at Universities and Colleges and reduce worker turnover by sharing best practices in support of worker on boarding programs.

Recruiting 188

Recruiting Recruitment System Industry 188

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FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. 1 CMP credit.

San Diego 370

San Diego Price Strategy Education 370

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JULY 24, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Host: DC-Metro Association-Nonprofit Tech Network. More info/register.

Montana 259

Montana Revenue Case Study Conference 259

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APRIL 12, 2019

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Read his BBC Future article through the lens of association strategic planning, and then ask yourself, what do we owe future members? Tom Whatley, Content Marketing Institute ). 1 CMP credit.

LMS 276

LMS Pennsylvania Innovation Education 276

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DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Six ways to get your organization’s subject matter experts to start thinking like content marketers. ( Pam Didner ).

Colorado 39

Colorado Recruiting Recruitment Survey 39

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DECEMBER 3, 2021

12 more days until I see many of you at ASAE TEC in Washington DC! Tech-averse members. The International Association of Plumbing and Mechanical Officials (IAPMO) didn’t let their assumptions about members get in the way of their learning business. 70 content ideas for social media posts. Let the countdown begin!

Revenue 195

Revenue Technology Innovation Social Media 195

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OCTOBER 15, 2021

The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. Ann Smarty, Content Marketing Institute ). – Engage 2021. Membership performance survey.

Revenue 195

Revenue Committee Strategy Technology 195

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NOVEMBER 9, 2018

But most will agree that recruitment and retention feels tougher now than ever before. Chapter Roundtable in Washington DC. and how to get the right statistics to prevent national and chapter level members from leaving. and how to get the right statistics to prevent national and chapter level members from leaving.

Chicago 174

Chicago DC Washington Software 174

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MARCH 19, 2021

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. By using the Power of Play, and inviting interaction from your attendees, your next Zoom presentation will be engaging, exciting, and full of smiles. Ultimate Member Engagement: The Power of Data-Driven Decision Making.

LMS 370

LMS Nashville Strategy Video 370

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JULY 21, 2017

Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. DC-PPN Idea Exchange Meeting (Washington DC). Location: Washington DC.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

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OCTOBER 16, 2020

Content audit. If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Loren Edelstein, Vice President and Content Director, Northstar Meetings Group. More info/register.

Indiana 221

Indiana Review Education Conference 221

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OCTOBER 27, 2017

Recruit and Retain Millennial Members. Hear about strategies and tactics for not only understanding and recruiting millennials but also for retaining individuals in this age group as members. Conferences, Fundraising, and Member Records: How Data Is Making a Difference. Editor/Policy and Medicine. 1 CAE credit. .

LMS 150

LMS millennials Blended Learning System 150

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MARCH 9, 2018

By changing their mindset and conversations with chapters , RAPS built stronger relationships with their chapters and helped them increase member engagement. webinar and Washington DC). Online and Washington DC. Chapter Roundtable in Washington DC. Location: Washington DC. Pew Research ). Thu 3/15 at 12 p.m./12:30

DC 120

DC millennials North Carolina Washington 120

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MAY 12, 2023

I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. No plan, no progress. 1 CAE credit. More info/register.

Chicago 200

Chicago Newsletter Mooc Education 200

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FEBRUARY 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Break Down Barriers to Early Engagement. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Content Strategy & Your SEO Roadmap. Host: Fridays@4.

Revenue 370

Revenue North Carolina Industry Technology 370