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APRIL 23, 2021

Content strategy. A content strategy can help you break down department silos and provide a framework for all the content coming out of your association. Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started.

Revenue 370

Revenue Strategy Content Education 370

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MAY 21, 2021

Presenters: Jessie States, CMP, CMM. Presenters: Peggy Hoffman FASAE, CAE, President and Executive Director, Mariner Management. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. 5 Secrets of Email Marketing Geniuses. 1 CMP credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

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NOVEMBER 20, 2020

Amidst the helpful insight, two messages stood out for me: “a crisis presents opportunities, not just threats,” and “pivot, don’t panic.”. You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Presenter: Bonnie Wallsh. VIVid Virtual Presentations. 1 CMP credit.

Certificate 370

Certificate System Dallas Price 370

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MAY 7, 2021

Presenter: Dr. Naomi Brahim leads the work of the Multi-Tiered Systems of Support (MTSS) in Jefferson County Public Schools in Louisville, KY. – How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Host: Fridays@4.

Technology 370

Technology St. Louis Strategy Products 370

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APRIL 30, 2021

Check this flowchart before you decide to put that content behind a paywall or lead magnet form. Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC. Presenter: Mikki Williams. Presenter: Sheri Bender, SHRM-SCP, SPHR, founder, Pulse HR Consulting, LLC.

Education 354

Education Technology Strategy Revenue 354

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JANUARY 26, 2024

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. More info/register. Bring all your questions to the AMA.

Survey 256

Survey Project Strategy Education 256

Higher Logic

DECEMBER 5, 2019

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far? Proof your content.

Email Marketing 156

Email Marketing Tips Marketing Content 156

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MARCH 4, 2022

Presenter: Janelle Spratley, HR Generalist. Meanwhile tech giants are consolidating the industry by fully integrating software solutions to add seamless email marketing, accounting and post-COVID phygital conferencing, while the Cloud, in its second decade, is helping databases to connect anything to anything more securely at less cost.

Class 195

Class Certificate Content Committee 195

Associations Now

AUGUST 5, 2019

When it comes to content strategy, it’s easy to lean on algorithms to make decisions on content presentation—but algorithms aren’t perfect, and they can create content blind spots if you’re not careful. And the failure to present it in the right context initially can cost you some momentum. Create New Contexts.

Content 74

Content Social Media Examples Tools 74

CMA Solutions

JANUARY 31, 2024

Through more than three decades, we discovered that construction clients like electric construction equipment manufacturer HEVI are looking to solve consistent industry problems such as needing a better look, better UI/UX, and more industry-focused content for SEO. In essence, they needed to expand their brand.

Industry 64

Industry Marketing Social Media New Jersey 64

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FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Presenter: Cara Silletto, MBA, CSP, President & Chief Retention Officer, Magnet Culture. Presenter: Catherine Hackney, principal, Confident Communities Consulting. Presenters: Michael Hoffman, CEO of Gather Voices. More info/register. Host: EventMobi.

Revenue 370

Revenue North Carolina Industry Technology 370

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DECEMBER 21, 2018

B2B content marketing predictions and trends for 2019. TopRank Marketing ). Webinars are on hold until after the holidays, so here are the educational events scheduled for early January. .* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list.

Email Marketing 174

Email Marketing Social Media Library millennials 174

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JULY 16, 2021

How to create an editorial calendar that will streamline your content strategy. Presenters: Jessie States, CMP, CMM, MPI Academy Director, MPI. Presenters: Elizabeth Weaver Engel, M.A., Presenters: David Spinks, Co-Founder, CMX. Presenters: Jennifer Baker, MSW, CAE, senior director, ASAE Business Services, Inc.

Revenue 195

Revenue Video Strategy Industry 195

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MAY 19, 2023

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content.

Strategy 195

Strategy Content Leadership Email Marketing 195

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SEPTEMBER 10, 2021

Presenter: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC. Presenter: Courtney Stanley, Keynote Speaker, Event Emcee & Speaker Coach, Dare to Interrupt. Presenter: Alexandra Mouw, CAE, Principal Digital Strategist, Results Direct. Presenters: Doug Coombs, Director of Client Solutions at WorkerBee.TV. Host: Fridays@4.

Strategy 195

Strategy Content Education Tips 195

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JANUARY 6, 2017

“Our achievements are simply the by-products of our ability to realize the potential of the present moment.”. Make the most of your precious hours, the present moment, even at work. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association. The day is short.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

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JANUARY 6, 2017

“Our achievements are simply the by-products of our ability to realize the potential of the present moment.”. Make the most of your precious hours, the present moment, even at work. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association. The day is short.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

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MAY 29, 2020

During a virtual conference, attendee attention is more focused on the educational content. Presenter: Tim Schurr, Schurr Success, Inc. Presenters: Danielle Deane, Membership Manager, American Institute of Aeronautics and Astronautics. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

San Diego 259

San Diego Strategy North Carolina Conference 259

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JULY 9, 2021

Learn how to send emails that people actually want to open, leverage proven strategies and tactics for writing conversational emails, and measure and optimize your conversational email results. Host: American Marketing Association. Presenter: Drift’s Sr. Presenter: Kathleen Zwarick Shanley, PhD, CAE, ACC, ELI-MP.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

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MAY 3, 2019

Conversations will include presentations and attendees discussing challenges and key points on each topic. Presenter: Mike Pennington, CAE, Novi Evangelist. Presenters: Vivian Swertinski, Sr. Presenters: Mike Tringale, vice president, communications and public affairs, for the Consumer Healthcare Products Association.

Tucson 262

Tucson Phoenix Products Tools 262

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Targeted, valuable content. Learn more. Member priorities are always shifting.

Leadership 118

Leadership FAQ Member Engagement Social Media 118

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JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Check out their series of posts about content hubs. When you create a content hub on your website, make sure Google finds it and likes it. 1 CAE credit. More info/register. Host: ASAE.

Raleigh 150

Raleigh Chicago DC Washington 150

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JUNE 23, 2017

Presenter: Laura Quinn, founder, Idealware. Review new research that defines the critical actions learners rely on while consuming educational content. Presenter: Brian McGowan, co-founder and chief learning officer, ArcheMedX. Presenter: Kevin Siegel, IconLogic, Inc. Host: American Marketing Association.

DC 153

DC Content Education Software 153

Nimble AMS

OCTOBER 18, 2021

Personalize the member experience by presenting your members with content that is specific to their needs and interests. Here are some examples: Smart, automated email marketing – Set up personalized, automated emails for everything from membership renewals to alerts about upcoming events.

Member Experience 120

Member Experience System Email Marketing Examples 120

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AUGUST 6, 2021

Presenter: Jessie States, CMP, CMM, Director, MPI Academy, Meeting Professionals International. Presenters: Kristine Metter, MS, CAE, founder, Crystal Lake Partners. Presenters: Harrison Coerver and Mary Byers, CAE, authors, Race for Relevance. Presenters: Dean West, FASAE, founder and president, Association Laboratory.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

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AUGUST 19, 2016

In the meantime, we’re back in business with lots of good online content to absorb this week. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends.

Price 150

Price Social Media Email Marketing Innovation 150

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MAY 14, 2021

Presenter: Trevor Blondeel , PCC, Founder, Operations Kickstart. Presenters: Liz Lathan , CEO, Haute Dokimazo. Presenter: James Burron, co-founder and president of the Canadian Association of Alternative Strategies & Assets. Presenters: . Presenters: Walter Calvert, Partner, Corporate, Venable LLP .

St. Louis 341

St. Louis Technology Strategy Conference 341

Freestone

FEBRUARY 21, 2024

Marketing plans are operational documents that outline an advertising strategy to reach a target market and generate leads. A marketing plan also describes how a business will accomplish a particular mission or goal. Examples could be to download learning content, register for a new course, or submit information.

Marketing 83

Marketing LMS Social Media Course 83

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OCTOBER 12, 2018

How to explain content marketing to anyone. Content Marketing Institute ). If you host webinars, check out these two next Wednesday: “10 Ways to Extend the Reach of Your Webinar Content” and “How to Become a Superstar Webinar Presenter.” New Yorker ). 1 CAE credit. Location: Washington DC. Host: TechSoup.

DC 170

DC Las Vegas Washington Review 170

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JUNE 17, 2016

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Presenters: Douglas B. Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce. – Key Findings from the 2016 Association Email Marketing Benchmark Report.

LMS 150

LMS Raleigh Content millennials 150

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MARCH 25, 2016

Presenter: Elaine Biech, president of ebb associates. Learn how to understand your audience, simplify and organize content, and design memorable and engaging presentations and handouts. Host: ASAE Marketing Section. Presenters: John Leh, CEO & Lead Analyst, Talented Learning. More info. (1 1 CAE credit).

LMS 170

LMS Pennsylvania Committee Email Marketing 170

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FEBRUARY 15, 2019

You get relevant, fresh content and the member gets exposure to their target audiences. Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing.

Social Media 170

Social Media DC System Technology 170

Association Briefings

MARCH 30, 2021

You can thank a couple of recent events for the uptick in the importance of email marketing. Brand marketers, agency execs and email marketing experts say email marketing will reap the benefits of the decision, even though the cookie removal has been delayed until late 2023.

Communications 52

Communications Phoenix Email Marketing Newsletter 52

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MARCH 25, 2016

Presenter: Elaine Biech, president of ebb associates. Learn how to understand your audience, simplify and organize content, and design memorable and engaging presentations and handouts. Host: ASAE Marketing Section. Presenters: John Leh, CEO & Lead Analyst, Talented Learning. More info. (1 1 CAE credit).

LMS 150

LMS Pennsylvania Committee Texas 150

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JULY 8, 2016

Presenters: Karin McGinnis, Attorney, Moore & Van Allen, PLLC. Presenter: Jerry Rackley, Chief Analyst, Demand Metric. A well-designed post-webinar survey can provide valuable feedback that you can use to incrementally improve your online presentations. Presenter: Lindsay Bealko, Expert Trainer, Idealware. 1 hour CMP.

DC 150

DC Certificate Washington Content 150

Membersuite

FEBRUARY 17, 2022

Market Need #3: Stay on Top of Industry News and Information. Your association’s content can serve many purposes. Members get exclusive access to some content as a membership benefit. You can also use it to attract the interest of prospective members and customers in content marketing campaigns and as lead magnets.

Revenue 135

Revenue Certificate eBook Education 135

Higher Logic

OCTOBER 4, 2018

Feedly : Peruse Feedly for content inspiration and to keep up with what's going on, bringing your favorite sources together in one simple place. Join.Me : Share your screen with anyone on demand using Join.Me, helpful for focus groups, conference calls, presentations, etc. You’ll also find a lot of ideas for content through browsing.

Tools 233

Tools Marketing Social Media Software 233