Reid All About it

JULY 16, 2021

How to create an editorial calendar that will streamline your content strategy. Presenters: Jessie States, CMP, CMM, MPI Academy Director, MPI. Presenters: Elizabeth Weaver Engel, M.A., Presenters: David Spinks, Co-Founder, CMX. Presenters: Jennifer Baker, MSW, CAE, senior director, ASAE Business Services, Inc.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

MAY 19, 2023

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content.

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Strategy Content Leadership Email Marketing 195

Reid All About it

JANUARY 6, 2017

“Our achievements are simply the by-products of our ability to realize the potential of the present moment.”. Make the most of your precious hours, the present moment, even at work. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association. The day is short.

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Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

“Our achievements are simply the by-products of our ability to realize the potential of the present moment.”. Make the most of your precious hours, the present moment, even at work. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association. The day is short.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

SEPTEMBER 10, 2021

Presenter: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC. Presenter: Courtney Stanley, Keynote Speaker, Event Emcee & Speaker Coach, Dare to Interrupt. Presenter: Alexandra Mouw, CAE, Principal Digital Strategist, Results Direct. Presenters: Doug Coombs, Director of Client Solutions at WorkerBee.TV. Host: Fridays@4.

Strategy 195

Strategy Content Education Tips 195

Higher Logic

MAY 29, 2020

If so, secure a copy of the strategic plan, and use it as the guide for your presentation. In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership.

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Social Media Tools Member Engagement Revenue 254

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Check out their series of posts about content hubs. When you create a content hub on your website, make sure Google finds it and likes it. 1 CAE credit. More info/register. Host: ASAE.

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Raleigh Chicago DC Washington 150

Reid All About it

MARCH 17, 2017

Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Follow along as a young professional goes from website visitor to new member in a process turbo-charged by inbound marketing content. Presenter: Brad Gurley, senior director of deliverability, Real Magnet.

DC 150

DC Washington America eBook 150

Reid All About it

OCTOBER 12, 2018

How to explain content marketing to anyone. Content Marketing Institute ). If you host webinars, check out these two next Wednesday: “10 Ways to Extend the Reach of Your Webinar Content” and “How to Become a Superstar Webinar Presenter.” New Yorker ). 1 CAE credit. Location: Washington DC. Host: TechSoup.

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DC Las Vegas Washington Review 170

Reid All About it

JULY 8, 2016

Presenters: Karin McGinnis, Attorney, Moore & Van Allen, PLLC. Presenter: Jerry Rackley, Chief Analyst, Demand Metric. A well-designed post-webinar survey can provide valuable feedback that you can use to incrementally improve your online presentations. Presenter: Lindsay Bealko, Expert Trainer, Idealware. 1 hour CMP.

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DC Certificate Washington Content 150

Reid All About it

MARCH 31, 2017

Aptify shares five under-utilized member recruitment tactics. I enjoyed the first episode about associations that manage to publish content rapidly in response to industry events or news. Presenter: David Epstein, content marketing manager, Bizzabo. Presenter: Fawn Germer, author, speaker and business consultant.

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Raleigh DC Washington Charlotte 150

Aptify

NOVEMBER 5, 2020

Your membership recruitment efforts worked! Here are some tips for creating member onboarding emails that make new members feel connected with your organization and set the stage for a relationship that will last for years to come: Start simply. You have new members. Now it’s time to get them on board. Be personal.

How To 148

How To Newsletter Examples Communications 148

Reid All About it

OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Presenter: Kristy Sadler, CMO at EventMobi. Presenters: George Constantine, Partner, Nonprofit Organizations Practice, Venable LLP.

DC 170

DC Washington Tools Certificate 170

EventMobi: Association Events

SEPTEMBER 28, 2023

With all those new members, you need a way to centralize your membership’s success and make it a part of your association marketing strategy. Your membership directory can: Advertise the perks of membership Present your data—how many members do you have? You can promote your directory through email, social media, and your website.

Directory 147

Directory Organization How To Kansas City 147

Association Briefings

MAY 6, 2021

They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals. Adoption and retention followed. Irrelevancy will only turn them off.

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Marketing millennials Email Marketing Social Media 52

Reid All About it

APRIL 14, 2017

Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. Storytelling in 2017: It’s Not About Content, It’s About Engagement. But what constitutes engaging, story-rich content has evolved.

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Content Chicago Marketing DC 150

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Email marketing and communication. With most of your interactions confined to the digital space, a management system with highly capable email and communication tools is key.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Reid All About it

JULY 21, 2017

Presenter: Jenny Saucerman, instructional designer. Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. More info/register. 1 CMP credit.

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Las Vegas DC Mooc Nevada 231

Reid All About it

NOVEMBER 9, 2018

But most will agree that recruitment and retention feels tougher now than ever before. Presenter: Joy Duling, Membership Growth Expert. Presenters: Karie Mulkowsky, National Programs Manager, Food Allergy Research & Education. Presenters: Cindy M. Presenters: John Leh, CEO and Lead Analyst, Talented Learning.

Chicago 174

Chicago DC Washington Software 174

Reid All About it

JUNE 10, 2022

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. Presenters: Melissa Eggert and Nikki Gonzales from Soundings.

Arlington 39

Arlington Revenue Content Team 39

Higher Logic

JANUARY 27, 2020

Jennifer is using 2020 to dive into AAAE's (the world's largest professional organization for airport executives) rich community data – focusing on how to analyze it, how to best present it, and how they can use it to engage members based on their preferences. Follow Jennifer on LinkedIn. Follow Shana on LinkedIn. Jason Schofield.

Software 317

Software Industry Strategy Social Media 317

Reid All About it

OCTOBER 28, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing. digitalNow 2022 recap. Accessible websites.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Reid All About it

MAY 27, 2022

Recruiting volunteers and leaders has always been a challenge for some associations and chapters, but as the Fortune article pointed out, now you’re dealing with a whole new set of issues. Fíonta explains why volunteer recruitment has become more difficult since the pandemic and suggests strategies for filling your leadership pipeline again.

Technology 41

Technology Case Study Education System 41

Reid All About it

OCTOBER 21, 2022

Content clutter. WBT Systems explains how to eliminate and prevent learning content clutter. Watch presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. They won’t. Online community. to 4 p.m. –

Revenue 44

Revenue Email Marketing Education Review 44

Aptify

DECEMBER 6, 2017

You do it by being present in the stream of information passing over their screens every day, and by being on the first page of Google results when they’re searching for something. Your website, blog, and content must be optimized for Google search so members and prospects turn to you first for information.

Marketing 56

Marketing Software Content Process 56

Reid All About it

SEPTEMBER 9, 2022

We talked about providing white glove services and solutions that empower anyone to create and share video content, from anywhere, in any online environment. Presenter: Donny Neufuss. Presenter: Brianne Wheeler, Director, Marketing, PropFuel. Email marketing has never been more difficult than it is today.

Education 41

Education Project LMS Technology 41

Reid All About it

MAY 20, 2022

Presenter: Sara Bustard, CAE. With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Presenters: Joe Schwinger, Co-founder and Chief Product/Innovation Officer, MeetingPlay + Aventri. Presenter: Dan Stevens, President, WorkerBee.TV.

Arlington 41

Arlington Project DC Technology 41

SCD Group

FEBRUARY 18, 2014

This challenge presents a major opportunity for associations, but it also calls for a big shift in thinking. Rather than focusing on how many emails we should send members or how members should handle “information overload,” let’s look at how we can improve the effectiveness of our email marketing.

Email Marketing 40

Email Marketing eBook Communications Video 40

Reid All About it

NOVEMBER 2, 2018

Many of my content marketer friends, acquaintances, and clients will appreciate this one. Andy Crestodina at Orbit Media Studios writes about seven habits of highly effective content marketers. Host: American Marketing Association. Presenter: Minsoo Pak, certified futurist and partner principal of EY.

Chicago 38

Chicago DC Tools Content 38

Experts in Membership Marketing

MAY 17, 2013

The 2013 Membership Marketing Benchmarking Report clearly shows the use of emails as a TOP 3 channel to promote association awareness, promote membership, fuel member engagement, and drive member renewal and reinstatement (see the data presented below). I look forward to your comments and observations.

Marketing 28

Marketing Report Email Marketing Recruiting 28

Membership Marketing

JULY 12, 2013

Message testing can go to the core of your membership offer and test various presentations of your value proposition or it can simply present a new and different appearance that will help a prospective member take another look at your organization. The same idea applies to membership recruitment.

Marketing 40

Marketing How To Sample Discount 40

Reid All About it

JULY 14, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Host: American Marketing Association Speaker: Erica Salm Rench, Chief Operating Officer, rasa.io Differentiate yourself and don’t be afraid to try new things. Customer/member personas. More info/register.

Education 39

Education Price Tools Technology 39

WBT Systems

JULY 25, 2017

But even when people have access to the web, another type of digital divide may present a challenge to associations with online learning programs—a digital readiness gap. If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. Digital skills.

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LMS Mooc Course Education 218