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Association Brain Food: 1.19.24

Reid All About it

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Hybrid/remote teams. Event trends. CAE credit.

Revenue 259
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Case Study: How One Organization Raised over $500K through Millennials

Achieve

That is how many organizations see Millennials. What if the problem with Millennials and fundraising isn’t that our generation doesn’t care enough to actually give? Jonathon Hosea is community and content manager at Achieve, a division of Forte Interactive. A generation of slacktivists? slacker + activist].

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ASAE Identifies Top 6 Drivers of Association Change

Association Adviser

Empowered women : In the United States, changing workplace needs, women’s educational advances and the reduction of discrimination could enable women to dominate more professions. Organizations will increasingly need to learn to provide the kinds of training, mentoring, content and other services many millennials value most.

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Skip the Sales Pitch: How Destinations Can Leverage Content Marketing

Associations Now

Content marketing isn’t just a buzz-phrase. You’ve probably been living under a rock if you haven’t heard one of the latest buzz-phrases—content marketing—over the past year or so. content marketing—not sales. Global convention bureaus can use content marketing to start that conversation with them.”.

Content 40
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Marketing Trends: How to Wow Them In 2023

CMA Solutions

This also leads to visual searches over text, shoppable content, and try before you buy. According to research , 27.92% of mobile SERPs in the United States contain a video. Content Marketing 2023: Speak To Your Prospects Your prospects are peppered with external stimuli all day. It’s a lot of noise. The “Decision” stage.

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Film Critics Group Branches Out With Banking Campaign

Associations Now

With a new production arm, the African American Film Critics Association is using its industry knowledge to help launch a financial literacy campaign with the largest black-owned bank in the United States. The first clip, discussing millennials and money, is above.).

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9 Steps for Building Member Personas

Higher Logic

How do you decide what content goes in your emails? How many Silent Generation, Boomers, Gen Xers, and Millennials do you have? For instance, if half your members are married male dentists in their 50s who live in the eastern United States, that will be one of your member personas. What Are Member Personas?